📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: PlayStation Global
🔹 Location: San Mateo, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving global product marketing for peripherals products
- Partnering with product management throughout the product life cycle
- Collaborating with various teams on go-to-market development and launch strategies
- Championing the voice of the customer and influencing product development
- Crafting product marketing strategy, positioning, and reasons-to-believe for peripherals
ASSUMPTION: This role requires a strong understanding of the gaming industry and consumer behavior to effectively drive product marketing strategies.
📋 Key Responsibilities
✅ Drive global product marketing for peripherals products, partnering with product management from concept through development to launch and post-launch customer journey optimization
✅ Collaborate with various marketing and commercial teams, agencies, and partners on go-to-market development and launch for PlayStation peripherals and features
✅ Champion the voice of the customer with marketing and product teams, developed from insights and analytics, across the business before, during, and after launch
✅ Influence product development from an end-user and overall market perspective
✅ Help craft the product marketing strategy, positioning, and reasons-to-believe for peripherals
✅ Define the opportunity audience and support managers in working with commercial teams to support forecast strategy
✅ Work closely with creative teams to develop packaging, key art, videos, iconography, copy, and more in support of the GTM
✅ Collaborate with consumer insights teams to develop and utilize research results that will enrich the impact of projects
✅ Work with web teams to launch, maintain, and update highly effective web content and landing experiences, using data to drive design that can be optimized and evolved over time
✅ Partner with Store + Services and Brand teams to deliver an evergreen CEM approach with email teams to effectively reach and drive engagement with PlayStation customers at key points in their product ownership
✅ Communicate with excellence about upcoming features by working closely with the PlayStation PR Team and Product Team
✅ Reach out cross-functionally to other areas in SIE to help tell a holistic platform story that connects the console to services, peripherals, 1p software, 3p software, global partnerships, events, and more
ASSUMPTION: This role requires strong project management skills, the ability to work well under pressure, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, or related field, or equivalent experience required
Experience: 5-7 years related experience, ideally in gaming, entertainment, or tech
Required Skills:
- Proven experience driving successful product launches from initial product marketing strategy and through to product announcement
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
- Fluency in English with exceptional verbal and written communication skills
Preferred Skills:
- MBA
- Familiarity with PC and Mobile Gaming
- Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture
ASSUMPTION: While an MBA is preferred, relevant experience and a strong portfolio can substitute for an advanced degree.
💰 Compensation & Benefits
Salary Range: $138,200 - $207,400 USD per year
Benefits:
- Medical, Dental, Vision
- Matching 401(k)
- Paid Time Off
- Wellness Program
- Employee Discounts
Working Hours: Full-time, with flexibility for calls during early or late hours due to time zone differences
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the gaming industry. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as a division of Sony)
Company Description:
- Sony Interactive Entertainment (SIE) is the company behind PlayStation, pushing the boundaries of entertainment and innovation
- SIE delivers innovative and thrilling experiences to a global audience through its PlayStation line of products and services
- Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios
Company Specialties:
- Video Game Consoles
- Gaming Services
- Game Development
- Entertainment Technology
Company Website: SonyInteractive.com
ASSUMPTION: SIE's large size and global presence offer ample opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Manager, Platform Innovation and Brand Strategy
Work Arrangement: Hybrid, with flexibility for calls during early or late hours due to time zone differences
Growth Opportunities:
- Potential to grow into a senior or management role within the marketing department
- Opportunities to work on various projects across different platforms and services
- Chance to gain experience in a global, multicultural environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The office is close to major highways and public transportation, making it easily accessible
- The area offers a diverse range of cultural attractions, dining options, and outdoor activities
Work Schedule: Full-time, with flexibility for calls during early or late hours due to time zone differences
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing strategy and positioning
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with SIE's values
Application Tips:
- Highlight relevant experience in gaming, entertainment, or tech industries
- Demonstrate a strong understanding of the gaming market and consumer behavior
- Showcase your ability to develop and execute successful product marketing strategies
- Prepare examples of your work that showcase your skills and achievements
ATS Keywords: Product Marketing, Gaming, Entertainment, Tech, Marketing Strategy, Consumer Behavior, Global Marketing, Peripherals, Go-To-Market
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing department and SIE as a whole.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Consumer insights and analytics tools (e.g., Google Analytics, SurveyMonkey)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Teamwork
- Integrity
- Respect for the Individual
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you approach developing a product marketing strategy for a new peripheral product?
- Can you provide an example of a time when you had to influence a product development process based on consumer insights?
- How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: SIE values candidates who are innovative, collaborative, and data-driven, with a strong work ethic and a passion for gaming.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Working with cross-functional teams across different time zones
- Keeping up with the latest trends and developments in the gaming industry
- Balancing the need for innovation with the need to maintain a consistent brand identity
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- Product Marketing Manager (Gaming) vs. Product Marketing Manager (Tech)
- Gaming-specific knowledge and experience may be more relevant for this role
- However, both roles require strong product marketing skills and strategic thinking
- Product Marketing Manager (Gaming) vs. Brand Manager (Gaming)
- Both roles require a strong understanding of the gaming market and consumer behavior
- However, the Product Marketing Manager role focuses more on the product level, while the Brand Manager role focuses on the overall brand strategy
- Product Marketing Manager (Gaming) vs. Senior Product Manager (Gaming)
- Both roles require a deep understanding of the gaming industry and consumer behavior
- However, the Product Marketing Manager role focuses more on go-to-market strategy and launch, while the Senior Product Manager role focuses on the product development process
ASSUMPTION: While there are similarities between this role and related positions, the focus on gaming-specific knowledge and experience sets it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new PlayStation peripheral product, including positioning, messaging, and launch plan
- Conducting consumer research to identify opportunities for new peripherals or features, and developing recommendations for product development and marketing
- Collaborating with creative teams to develop packaging, key art, videos, and other marketing materials for a new peripheral product launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong strategic thinking, creativity, and collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing strategy for a recent PlayStation peripheral product launch?
- How do you approach collaborating with cross-functional teams, including product management, creative, and commercial teams?
- What is your process for gathering and analyzing consumer insights to inform product marketing strategies?
- How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?
- How do you ensure that the voice of the customer is represented in the product development process?
ASSUMPTION: These questions help assess the candidate's understanding of the role, their strategic thinking, and their ability to work effectively within a cross-functional team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in gaming, entertainment, or tech industries
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the SIE culture
- Prepare examples of your work that showcase your skills and achievements in product marketing
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
