📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Agility Robotics
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Robotics Engineering
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Defining and amplifying the value of Agility Robotics' hardware and software solutions in the U.S. market
- Leading cross-functional efforts to craft compelling product narratives, positioning, and go-to-market strategies
- Driving awareness, engagement, and customer acquisition through high-impact campaigns, content, and tools
- Collaborating closely with product, sales, marketing, and operations teams to deliver commercial success
ASSUMPTION: This role requires a strong understanding of U.S. buyer behavior, industry trends, and competitive dynamics to ensure messaging resonates with domestic target audiences and aligns with broader commercial goals.
📋 Key Responsibilities
✅ Define the unique value proposition of our hardware and software, focusing on how they solve customer problems
✅ Determine our solution/platform's place in the market by analyzing the competitive landscape and differentiators
✅ Develop clear, concise, and compelling messaging that resonates with the target audience across different channels
✅ Create and maintain competitive analyses and "battle cards" to equip the sales team
✅ Collect and analyze customer feedback from various sources to inform product development and marketing efforts
✅ Assist in planning and executing successful product launches, coordinating with various teams
✅ Collaborate with product and finance teams on pricing models
✅ Equip the sales team with the necessary knowledge, tools, and content to effectively sell the product
✅ Develop detailed buyer and user personas to deeply understand the target audience, their pain points, motivations, and buying behaviors
✅ Conduct thorough market research to understand industry trends, competitive landscape, and customer needs
✅ Plan and execute marketing campaigns to drive awareness, generate leads, and acquire customers
✅ Develop various marketing materials, including website copy, blog posts, case studies, white papers, presentations, videos, and more
ASSUMPTION: This role requires strong collaboration and teamwork skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree in a related field, Master's Degree preferred (e.g., Engineering, Robotics, or a similar focus)
Experience: 7+ years of experience in product marketing, U.S. focused a plus
Required Skills:
- Proven ability to define product value propositions and messaging
- Strong understanding of market analysis and competitive landscapes
- Excellent written and verbal communication skills
- Experience in developing and executing marketing campaigns
- Ability to create compelling marketing content across various formats
- Strong analytical skills and the ability to interpret customer feedback and market data
- Experience in sales enablement and equipping sales teams
- Familiarity with buyer persona development
Preferred Skills:
- Background in relevant industry, e.g., robotics, automation, manufacturing
ASSUMPTION: Candidates with experience in the robotics industry or related fields may have an advantage in understanding the nuances of this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level product marketing roles in the U.S.)
Benefits:
- 401(k) Plan with a 6% company match
- Company stock options
- 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees
- Benefits start on the first day of employment
- Employee Assistance Program (EAP)
- Flexible, unlimited PTO and 10 company holidays, including a winter shutdown
- Catered lunches four times a week and a variety of healthy snacks and refreshments at their Salem and Pittsburgh locations
- Generous paid parental leave programs
- Professional development and tuition reimbursement programs
- Relocation assistance provided for eligible roles
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Robotics Engineering
Company Size: 201-500 employees (Mid-sized company)
Founded: 2015 (10 years ago)
Company Description:
- Agility Robotics is a pioneer in humanoid robotics and advanced automation solutions
- The company approaches everything with a focus on function and was designed from day one to do useful work
- Agility Robotics is committed to a work environment that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment
Company Specialties:
- Robotics
- Engineering
- Software
- Hardware
- Automation
- Artificial Intelligence
Company Website: http://agilityrobotics.com/
ASSUMPTION: Agility Robotics is a well-established company in the robotics industry, focusing on creating innovative solutions for various industries.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote (with occasional on-site collaboration)
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department
- Opportunities to work on cutting-edge robotics technology and contribute to the company's growth
- Chance to develop skills in product marketing, market analysis, and competitive dynamics
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in product marketing within the robotics industry.
🌍 Location & Work Environment
Office Type: Remote with occasional on-site collaboration
Office Location(s): Tangent, OR (Headquarters) and Pittsburgh, PA
Geographic Context:
- Tangent, OR is a small city in the Willamette Valley, offering a mix of urban and rural living
- Pittsburgh, PA is a mid-sized city with a rich history in technology and manufacturing
- Both locations offer affordable cost of living and diverse cultural experiences
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere with a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of U.S. buyer behavior and market trends
- Communication and presentation skills
- Problem-solving abilities and analytical thinking
- Cultural fit and alignment with Agility Robotics' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the robotics industry and Agility Robotics' products
- Prepare examples of your past product marketing campaigns and their outcomes
ATS Keywords: Product Marketing, U.S. Market, Robotics, Automation, Competitive Analysis, Sales Enablement, Buyer Personas, Marketing Campaigns
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Agility Robotics encourages creativity and continuous learning
- Collaboration: The company fosters a team-oriented work environment
- Customer Focus: Agility Robotics prioritizes understanding and meeting customer needs
Work Style:
- Agile and adaptable, with a focus on results and continuous improvement
- Strong communication and collaboration skills, with the ability to work effectively in a remote team environment
- Proactive and self-motivated, with a strong sense of ownership and accountability
Self-Assessment Questions:
- Do you have experience working in a remote or hybrid work environment?
- Are you comfortable using various marketing tools and technologies?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Agility Robotics' values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- Keeping up with industry trends and competitive dynamics may require continuous learning and adaptation
- Occasional on-site collaboration may be required, which could disrupt remote work routines
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Product Marketing Manager (Robotics Industry) vs. Product Marketing Manager (Other Industries):
- Robotics industry-specific knowledge and experience may be required for this role
- Understanding of U.S. buyer behavior and market trends in the robotics industry is crucial
- Collaboration with engineering and technical teams may be more frequent in this role
- Product Marketing Manager (Mid-Senior Level) vs. Product Marketing Manager (Entry/Mid-Level):
- Mid-senior level roles may require more strategic thinking and leadership
- Entry/mid-level roles may focus more on tactical execution and learning
- Mid-senior level roles may offer more growth opportunities and career progression
- Product Marketing Manager (Remote) vs. Product Marketing Manager (On-Site):
- Remote work may offer more flexibility and work-life balance
- On-site work may provide more opportunities for face-to-face collaboration and networking
- Remote work may require strong self-motivation and time management skills
ASSUMPTION: Understanding the differences between these roles can help candidates determine which opportunity aligns best with their career goals and preferences.
📝 Sample Projects
- Developing a comprehensive competitive analysis and battle card for Agility Robotics' latest product launch
- Conducting market research to identify untapped opportunities in the U.S. robotics market
- Creating a detailed buyer persona for a target customer segment, including pain points, motivations, and buying behaviors
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities required for this role and provide insight into the day-to-day work of a Product Marketing Manager at Agility Robotics.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy for Agility Robotics' hardware and software solutions in the U.S. market?
- How does the product marketing team collaborate with other departments, such as product, sales, and engineering, to drive success?
- What are the most significant challenges facing the product marketing team in the U.S. market, and how are they being addressed?
- How does Agility Robotics support the growth and development of its employees, particularly in product marketing roles?
- What are the key performance indicators (KPIs) used to measure the success of product marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past product marketing campaigns and their outcomes
- Research Agility Robotics' products and the robotics industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
