Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Skylight

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving awareness and adoption of existing features and new releases
• Crafting compelling product narratives and positioning
• Owning the product roadmap and go-to-market strategies
• Conducting customer discovery and qualitative research
• Collaborating with cross-functional teams to deliver impactful product launches

ASSUMPTION: This role requires a strong balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in product marketing, brand strategy, or growth marketing, preferably in a fast-moving tech or direct-to-consumer company.

📋 Key Responsibilities

✅ Craft and refine product positioning and messaging that resonates with customers

✅ Develop and execute go-to-market strategies for new features and product launches

✅ Own the product roadmap, defining success metrics and ensuring timely delivery

✅ Conduct customer discovery and qualitative research to inform product strategy

✅ Collaborate with cross-functional teams, including product, design, and engineering, to deliver impactful launches

✅ Monitor and analyze product performance, using data to inform decision-making

ASSUMPTION: This role requires a high degree of autonomy and comfort working in ambiguity. The ideal candidate will be able to both design repeatable processes and execute them effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, brand strategy, or growth marketing

Required Skills:

• Excellent writing skills, with the ability to craft clear, concise, and compelling narratives
• Strong analytical thinking, with a comfort using data to frame decisions
• Experience running qualitative research and turning it into strategy
• Demonstrated ability to own a major product launch or brand positioning shift end-to-end
• Experience working with cross-functional teams, including product, design, and engineering

Preferred Skills:

• Experience marketing physical or hybrid hardware/software products
• Product development experience, working with product managers, engineers, designers, and creative teams

ASSUMPTION: While not required, experience in the tech or direct-to-consumer industries would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $175,000 per year (based on experience and location)

Benefits:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Except November & December)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Skylight is a technology startup focused on creating consumer products that improve family life, operating in the competitive consumer electronics and smart home device market.

Company Size: Skylight has 11-50 employees, providing a dynamic and agile work environment where individual contributions can significantly impact the company's success.

Founded: Skylight was founded in 2004, with a mission to connect loved ones through simple and innovative products.

Company Description:

• Skylight is a female-owned and operated venue development group that brings together distinct real estate and global brands to create cultural centers.
• The company specializes in venue development, venue management, event management, design, adaptive reuse, brand development, marketing strategy, digital strategy, creative strategy, strategic partnerships, real estate consulting, and research.
• Skylight operates in multiple locations, including New York, Los Angeles, San Francisco, Chicago, and Hamilton, Ontario.

Company Specialties:

• Venue Development
• Venue Management
• Event Management
• Design
• Adaptive Reuse
• Brand Development
• Marketing Strategy
• Digital Strategy
• Creative Strategy
• Strategic Partnerships
• Real Estate Consulting
• Real Estate Marketing
• Public Relations
• Urban Planning
• Architecture
• Research

Company Website: http://www.byskylight.com

ASSUMPTION: Skylight's diverse range of specialties and expertise indicates a strong focus on holistic and integrated solutions for its clients.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in product marketing, brand strategy, or growth marketing.

Reporting Structure: The Product Marketing Manager will report directly to the CEO or another senior executive, given the role's strategic nature and the company's small size.

Work Arrangement: This role is remote-friendly, with flexible working hours and a high degree of autonomy.

Growth Opportunities:

• As Skylight continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or lead a team in the future.
• The company's flat structure and small size provide ample opportunities for cross-functional collaboration and learning.
• Working closely with the CEO and other senior executives may offer valuable mentorship and career development opportunities.

ASSUMPTION: Given Skylight's small size and flat structure, the Product Marketing Manager will have a significant impact on the company's growth and success, presenting numerous opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space, depending on the candidate's preference and needs.

Office Location(s): Skylight has offices in New York, Los Angeles, San Francisco, Chicago, and Hamilton, Ontario. However, this role is remote-friendly, allowing the candidate to work from any location within the United States.

Geographic Context:

• The United States offers a diverse range of cultural, economic, and professional opportunities, making it an attractive location for both established and aspiring marketing professionals.
• The remote-friendly nature of this role allows for greater flexibility in choosing a location that best suits the candidate's personal and professional needs.
• Working remotely can provide a better work-life balance, reduced commuting time, and the opportunity to live in less expensive areas.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a better work-life balance and the ability to accommodate personal commitments.

ASSUMPTION: The remote-friendly nature of this role may appeal to candidates who value flexibility, work-life balance, and the opportunity to live in a location that best suits their personal needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO or another senior executive to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior executive to answer any remaining questions and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Skylight's values
• Ability to work independently and manage multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to product marketing, brand strategy, and growth marketing, as well as your experience with qualitative research and data-driven decision-making
• If applicable, include a portfolio or examples of your previous work to demonstrate your creativity and strategic thinking

ATS Keywords: Product Marketing, Brand Strategy, Growth Marketing, Customer Discovery, Analytical Thinking, Writing Skills, Product Launch, Qualitative Research

ASSUMPTION: Skylight's hiring process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's unique needs and values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Skylight's existing tech stack and the candidate's preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Skylight values creativity, experimentation, and a willingness to take calculated risks to drive growth and success
• Collaboration: Skylight fosters a collaborative and inclusive work environment, where team members support and learn from one another
• Customer-centricity: Skylight prioritizes understanding and meeting the needs of its customers, ensuring that its products and services deliver meaningful value

Work Style:

• Autonomous: Skylight values employees who can work independently and manage their time effectively
• Adaptable: Skylight requires employees who can thrive in a dynamic and changing environment, adjusting their priorities and strategies as needed
• Data-driven: Skylight emphasizes the use of data and analytics to inform decision-making and measure performance

Self-Assessment Questions:

• Do you thrive in a dynamic and changing environment, able to adapt your priorities and strategies as needed?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strong track record of using data and analytics to inform decision-making and measure performance?

ASSUMPTION: Skylight values employees who are innovative, collaborative, customer-centric, autonomous, adaptable, and data-driven, with a strong commitment to delivering meaningful results.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance
• Skylight's small size and flat structure may result in a high workload and the need to wear multiple hats
• The competitive consumer electronics and smart home device market may present challenges in terms of product differentiation and market penetration
• The remote-friendly nature of this role may require the candidate to be self-motivated and disciplined in managing their time and priorities

ASSUMPTION: The potential challenges associated with this role are outweighed by the numerous opportunities for professional growth, impact, and fulfillment that it presents.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Manager: While both roles focus on product positioning and messaging, the Product Marketing Manager role is more focused on driving adoption and impact, while the Brand Manager role is more focused on building and maintaining brand equity
• Product Marketing Manager vs. Growth Marketing Manager: Both roles focus on driving growth and adoption, but the Product Marketing Manager role is more focused on product-specific strategies, while the Growth Marketing Manager role is more focused on overall company growth and market expansion
• Product Marketing Manager vs. Product Manager: While both roles focus on product strategy and development, the Product Marketing Manager role is more focused on external-facing strategies, such as positioning, messaging, and go-to-market planning, while the Product Manager role is more focused on internal-facing strategies, such as product roadmap development and feature prioritization

ASSUMPTION: The Product Marketing Manager role is a unique and strategic position that requires a strong balance of creativity, analytical thinking, and cross-functional collaboration to drive product success and market impact.

📝 Sample Projects

• Conducting customer discovery research to inform product positioning and messaging for a new feature launch
• Developing and executing a go-to-market strategy for a major product release, including brief creation, success metric definition, and launch planning
• Analyzing product performance data to identify trends, opportunities, and areas for improvement, and using insights to inform product strategy and roadmap development

ASSUMPTION: The specific projects and responsibilities associated with this role may vary depending on Skylight's product portfolio, market positioning, and growth objectives.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its development and execution?
• How does Skylight approach customer discovery and qualitative research, and how will this role be involved in those processes?
• Can you provide an example of a successful product launch at Skylight, and what role did the Product Marketing Manager play in its success?
• How does Skylight support the professional growth and development of its employees, particularly in the marketing function?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role, as well as their ability to assess the fit between their skills, experience, and the company's needs and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
• Prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking, focusing on a product marketing, brand strategy, or growth marketing challenge you've faced in the past
• Follow up with Skylight one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.