Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Commure + Athelas

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market efforts for healthcare technology solutions
• Shaping product positioning and crafting compelling messaging
• Collaborating with cross-functional teams to drive adoption and growth
• Supporting successful product launches and deepening market intelligence

ASSUMPTION: This role requires a strategic and execution-oriented individual with a strong background in enterprise software product marketing and a deep understanding of SaaS and AI.

📋 Key Responsibilities

✅ Create positioning and messaging for buyer personas across customer segments

✅ Develop core product marketing assets (e.g., data sheets, presentations, and web content)

✅ Represent product marketing cross-functionally in support of product releases

✅ Assist with go-to-market strategy and execution (e.g., events, campaigns, announcements)

✅ Help define measurable KPIs against key goals

✅ Create, curate, and present compelling content to enable field sales and marketing

✅ Help drive partner marketing initiatives

ASSUMPTION: The ideal candidate will have experience working with complex hospital systems and enterprise health networks, as well as a strong ability to translate deep product understanding into clear, differentiated narratives that resonate with buyers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-8 years of experience contributing to enterprise software product marketing initiatives

Required Skills:

• Knowledge of public cloud service providers, SaaS offerings, and artificial intelligence
• Experience representing product marketing through a public software launch
• Creative energy, courage to throw out the playbook, and out-of-the-box thinking
• Solid written and verbal communication and presentation skills
• Comfort working in a cross-functional role with a distributed team
• Self-starter - an initiative taker who is comfortable working in a remote role

Preferred Skills:

• Start-up experience preferred
• Healthcare software preferred
• Public speaking
• Experience with product marketing metrics

ASSUMPTION: While an MBA is not required, it is preferred for this role due to the strategic nature of the position and the need to work closely with various stakeholders.

💰 Compensation & Benefits

Salary Range: $150,000 - $170,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Flexible PTO
• Medical, dental, and vision insurance
• Maternity and paternity leave

Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on healthcare technology solutions

Company Size: 201-500 employees, providing a dynamic and growing work environment

Founded: 2019 (as Commure), with a merger with Athelas in 2023 and the acquisition of Augmedix in 2024

Company Description:

• At Commure, our mission is to solve healthcare’s toughest challenges with elegantly simple solutions.
• Our data-rich platform combines software, hardware, AI, and RTLS to simplify and humanize healthcare.
• We exist so your system and people can focus on what matters most: providing exceptional care.

Company Specialties:

• Staff duress alerting
• Asset tracking
• Patient elopement
• Revenue cycle management
• Clinical documentation and intake
• Provider copilots
• Patient engagement and communication
• Home health
• Remote patient monitoring

Company Website: https://www.commure.com

ASSUMPTION: Commure + Athelas is a rapidly growing company with a strong focus on innovation and transformation in the healthcare industry. This growth presents exciting opportunities for career development and advancement.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with product, sales, and customer success teams

Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere in the United States

Growth Opportunities:

• Advancement within the marketing department or other areas of the company
• Expanding responsibilities and influence as the company grows and scales
• Potential to work on high-impact projects and initiatives that drive the company's success

ASSUMPTION: The Product Marketing Manager role is a critical position within the company, and the ideal candidate will have the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• The United States, with a focus on supporting healthcare providers and organizations across the country
• A diverse and inclusive work environment that values collaboration and innovation
• A remote work arrangement that offers flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from anywhere in the United States, offering flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and experience
• Cross-functional collaboration and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in enterprise software product marketing
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of your product marketing work and be ready to discuss them in detail during the interview
• Research the company and its products to demonstrate your enthusiasm and understanding of their mission

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Cross-functional Collaboration, Public Speaking, SaaS, Artificial Intelligence, Healthcare Software, Communication, Presentation Skills, Market Intelligence, Initiative, Creativity, Teamwork, Metrics

ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing expertise, cross-functional collaboration skills, and cultural fit with the company. Candidates should be prepared to discuss their experience and accomplishments in detail and provide specific examples of their work.

🛠️ Tools & Technologies

• Product marketing software (e.g., Asana, Trello, or similar)
• Presentation software (e.g., PowerPoint, Google Slides, or similar)
• Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
• Project management tools (e.g., JIRA, Monday.com, or similar)

ASSUMPTION: The ideal candidate will have experience working with various tools and technologies to support their product marketing efforts and will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: We prioritize the needs of healthcare providers and patients above all else
• Innovative: We embrace continuous learning and improvement to drive progress
• Collaborative: We work together to achieve our goals and support each other's success
• Accountable: We take ownership of our responsibilities and deliver on our commitments

Work Style:

• Remote and flexible: We offer a remote work arrangement with flexible hours to support work-life balance
• Dynamic and growing: We are a rapidly growing company with ample opportunities for career development and advancement
• Mission-driven: We are passionate about transforming healthcare and improving the lives of patients and providers

Self-Assessment Questions:

• Do you have a deep understanding of enterprise software product marketing and a strong ability to translate complex information into clear, differentiated narratives?
• Are you comfortable working in a remote, cross-functional role with a distributed team?
• Do you thrive in a dynamic, growing environment and embrace the challenges and opportunities that come with it?
• Are you passionate about transforming healthcare and improving the lives of patients and providers?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Commure + Athelas, sharing our values and work style, and demonstrating a passion for our mission to transform healthcare.

⚠️ Potential Challenges

• Working with complex hospital systems and enterprise health networks may present unique challenges and require a deep understanding of the healthcare industry
• Collaborating with cross-functional teams may require strong communication and project management skills to ensure alignment and successful execution
• Working remotely may present challenges in maintaining productivity and work-life balance, requiring strong self-motivation and time management skills
• Keeping up with the company's rapid growth and expansion may require adaptability and a willingness to take on new responsibilities as they arise

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, growing environment, demonstrating strong problem-solving skills and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Product Marketing Manager (Healthcare Technology) vs. Product Marketing Manager (Enterprise Software)
• Healthcare Technology: Focuses on healthcare-specific products and solutions, requiring a deep understanding of the healthcare industry and its unique challenges
• Enterprise Software: Focuses on enterprise-level software products, with a broader range of industries and use cases
• Industry-specific context: The healthcare industry is highly regulated and complex, with unique challenges and opportunities for product marketing professionals
• Career path comparison: Product Marketing Managers in healthcare technology may have more opportunities for career growth and advancement within the company, as the industry continues to grow and evolve

ASSUMPTION: While Product Marketing Managers in healthcare technology and enterprise software share many similarities, the unique context and challenges of the healthcare industry require a deep understanding and specific skill set.

📝 Sample Projects

• Developing a go-to-market strategy for a new patient engagement and communication platform, including positioning, messaging, and launch planning
• Creating a comprehensive product marketing plan for a suite of revenue cycle management solutions, including market research, competitive analysis, and content development
• Supporting the launch of a new staff duress alerting system, including product positioning, messaging, and enablement of sales and marketing teams

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake, showcasing their strategic thinking, creativity, and execution skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with product, sales, and customer success teams to drive adoption and growth?
• What are the key challenges facing the healthcare industry, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being, particularly in a remote work arrangement?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and accomplishments in enterprise software product marketing
• Prepare examples of your product marketing work and be ready to discuss them in detail during the interview
• Research the company and its products to demonstrate your enthusiasm and understanding of their mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.