📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fugro
🔹 Location: Leidschendam, Netherlands (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth and innovation in transformational products
- Gathering market insights and articulating product value
- Designing and translating value propositions into commercial strategies
- Collaborating with cross-functional teams to launch products
ASSUMPTION: This role requires a strong understanding of both marketing and technical aspects, as well as the ability to translate complex information into compelling messages.
📋 Key Responsibilities
✅ Gather market requirements and customer feedback to inform product strategy
✅ Identify and segment target audiences, tailoring marketing strategies to reach each segment
✅ Craft compelling value propositions and develop commercial strategies, including global and regional pricing
✅ Analyze and report on key performance metrics to measure marketing initiative success and optimize future efforts
✅ Translate technical product features into commercial messages that resonate with diverse audiences
✅ Develop innovative marketing campaigns and collaborate with design teams to create visually compelling materials
✅ Ensure Sales and Marketing teams have the necessary knowledge and materials to attract new customers through sales enablement strategies
✅ Define pricing strategies in collaboration with product managers and sales teams
ASSUMPTION: This role requires strong analytical, communication, and project management skills to successfully manage the entire product lifecycle.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in managing the entire product lifecycle, from concept to launch and beyond
Required Skills:
- Proven experience in product positioning, pricing strategies, and go-to-market planning
- Demonstrated experience in conducting market research and competitive analysis
- Proficient in utilizing data and analytics to measure marketing campaign effectiveness
- Strong proficiency in digital marketing channels and tools
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
Preferred Skills:
- Experience in a technical company
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a technical environment and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Netherlands)
Benefits:
- Competitive salary
- 29 holidays per year
- Career & training opportunities
- Flexible working hours
- Commuting allowance
- Modern pension scheme
- Collective health insurance
- Corporate fitness plan
- Coaching options through EAP
Working Hours: Full-time (40 hours per week), with flexible working hours and the ability to work from home in accordance with manager and corporate policies
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fugro is a global leader in Geo-data specialist services, focusing on collecting and analyzing comprehensive information about the Earth and its structures. They help clients design, build, and operate their assets safely, sustainably, and efficiently.
Company Size: Fugro has 10,001+ employees worldwide, providing ample opportunities for collaboration and growth.
Founded: 1962, with a rich history in geotechnical, survey, and geospatial services.
Company Description:
- Fugro specializes in unlocking insights from Geo-data to help clients make informed decisions
- The company offers a wide range of services, including geotechnical, survey, and geospatial solutions
- Fugro operates globally, with a strong presence in Europe, the Middle East, Africa, Asia, and the Americas
Company Specialties:
- Geotechnical Onshore & Nearshore Services
- Geotechnical Offshore Services
- Offshore Survey Services
- Subsea Services
- Geospatial Services
- Seabed Geosolutions
- Renewable Energy & Offshore Wind
Company Website: www.fugro.com
ASSUMPTION: Fugro's extensive global presence and diverse service offerings provide unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing department and the organization as a whole.
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including Product Management, Sales, and Design.
Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and work-life balance.
Growth Opportunities:
- Progression within the marketing department, such as senior roles or management positions
- Expansion into other areas of the business, such as product management or business development
- International opportunities, given Fugro's global presence
ASSUMPTION: This role offers a clear path for career progression, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with state-of-the-art facilities and technology.
Office Location(s): Leidschendam, Netherlands (with the option to work remotely)
Geographic Context:
- Leidschendam is a suburban town located near The Hague, the political capital of the Netherlands
- The region offers a high quality of life, with excellent education, healthcare, and recreational facilities
- The Netherlands is known for its multicultural society, vibrant cities, and beautiful countryside
Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work from home in accordance with manager and corporate policies.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Fugro's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and technical experience
- Prepare examples of successful product marketing campaigns and their outcomes
- Research Fugro's products and services to demonstrate your understanding of the business
ATS Keywords: Product marketing, go-to-market strategy, pricing strategy, market research, competitive analysis, sales enablement, campaign development, digital marketing, data analytics
ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
- Adobe Creative Suite
ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Excellence
- One Fugro
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate Fugro's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you ensure that your marketing strategies align with the overall business objectives?
ASSUMPTION: Fugro values a collaborative and results-driven work environment, with a strong emphasis on safety, integrity, and respect.
⚠️ Potential Challenges
- Managing complex technical information and translating it into compelling marketing messages
- Balancing the needs of multiple stakeholders, including product managers, sales teams, and marketing colleagues
- Keeping up with the latest trends and best practices in digital marketing and product marketing
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome through strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The former focuses more on market positioning and commercial strategies, while the latter is responsible for product development and roadmaps.
- Product Marketing Manager vs. Marketing Manager: The former specializes in product-specific marketing strategies, while the latter oversees the overall marketing function and campaigns.
- Career path: Product Marketing Manager → Senior Product Marketing Manager → Marketing Director → VP of Marketing
ASSUMPTION: Understanding the differences between related roles and the career path opportunities within the marketing department is essential for professional growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, competitive analysis, and pricing strategy
- Creating a comprehensive sales enablement program to support the sales team in closing more deals
- Designing and executing a digital marketing campaign to increase brand awareness and generate leads for an existing product
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the Product Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Fugro support the professional development and growth of its marketing employees?
- Can you provide an example of a successful product marketing campaign at Fugro, and what made it effective?
- How does Fugro measure the success of its marketing initiatives, and how often are these metrics reviewed?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and the organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and technical experience
- Prepare examples of successful product marketing campaigns and their outcomes
- Research Fugro's products and services to demonstrate your understanding of the business
- Follow up with the hiring manager, Dominique Wesenbeek, within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
