📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Hearst Health
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full time
🔹 Category: Hospitals and Health Care
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving clinical improvements at the point of care
- Aligning with healthcare industry drivers to meet clinical and financial goals
- Providing evidence-based and experience-based clinical decision support solutions
- Improving patient care quality, safety, and efficiency
ASSUMPTION: This role requires a strong understanding of the healthcare industry and clinical decision support solutions.
📋 Key Responsibilities
✅ Drive clinical improvements at the point of care through evidence-based and experience-based clinical decision support solutions
✅ Align clinical decision support solutions with healthcare industry drivers to meet clinical and financial goals
✅ Collaborate with cross-functional teams to develop and implement clinical decision support solutions
✅ Monitor and analyze clinical data to identify trends and opportunities for improvement
✅ Stay up-to-date with industry trends and best practices in clinical decision support
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Experience: 2-5 years of experience in product marketing, with a focus on clinical decision support in the healthcare industry.
Required Skills:
- Proven experience in product marketing within the healthcare sector
- Strong knowledge of clinical decision support solutions
- Excellent communication and collaboration skills
- Ability to work effectively in a fast-paced environment
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with healthcare regulations and compliance issues
ASSUMPTION: Candidates with experience in healthcare marketing and a passion for improving patient care are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year. This range is based on industry standards for a Product Marketing Manager with 2-5 years of experience in the healthcare sector in Los Angeles, California.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:30am-5:30pm. Flexible hours may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst Health operates in the healthcare industry, focusing on improving the quality, safety, and efficiency of care through essential intelligence and software solutions.
Company Size: Hearst Health has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Hearst Health was founded in 1982 as a subsidiary of Hearst Corporation.
Company Description:
- Hearst Health provides essential intelligence and software that improve the quality, safety, and efficiency of care
- The company has been innovating with care for more than 40 years
- Hearst Health has a commitment to making a lasting positive impact on health
Company Specialties:
- Care Guidance
- Improving Care Quality
- Evidence-Based Decisions
- Medication Decision Support
- Medical Necessity Documentation
- Care Coordination & Transitions
- Clinical Decision Support
- HIPAA-Compliant Communications
- Homecare & Hospice Software
- Alert Management
- Healthcare Workforce Management
- Clinical Order Sets
- Health Plan Member Management
Company Website: http://www.hearsthealth.com
ASSUMPTION: Hearst Health's focus on improving patient care and quality of life makes it an attractive employer for candidates passionate about healthcare.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing and clinical decision support.
Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Marketing.
Work Arrangement: This role requires on-site work at the company's Los Angeles office.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles
- Expansion of responsibilities based on performance and company growth
- Cross-functional collaboration opportunities within the organization
ASSUMPTION: With Hearst Health's commitment to growth and innovation, there are ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: The office is a modern, collaborative workspace with an open floor plan.
Office Location(s): 300 W 57th St, New York, NY 10019, US
Geographic Context:
- Los Angeles is a large, diverse city with a thriving healthcare industry
- The office is located in a bustling neighborhood with easy access to public transportation and amenities
- The city offers a variety of cultural, recreational, and entertainment options
Work Schedule: The work schedule is typically Monday-Friday, 8:30am-5:30pm, with flexible hours available based on team needs and project deadlines.
ASSUMPTION: The work environment at Hearst Health is dynamic and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the Vice President of Marketing
- Background check and reference checks
Key Assessment Areas:
- Industry knowledge and clinical decision support expertise
- Marketing and product management skills
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant healthcare industry experience and clinical decision support knowledge in your resume
- Tailor your cover letter to demonstrate your passion for improving patient care and quality of life
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Clinical Decision Support, Product Marketing, Healthcare Industry Knowledge, Evidence-Based Solutions, Patient Care Improvement, Clinical Evidence, Order Sets, Plans of Care, Actionable Rules, Clinical Improvements, Financial Goals, Team Collaboration, Fast-Paced Environment, Motivated Individuals, Transforming Healthcare
ASSUMPTION: The application process at Hearst Health is thorough and comprehensive, designed to identify the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Data-driven
- Committed to excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you have a passion for improving patient care and quality of life?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on continuous learning and professional development?
ASSUMPTION: Candidates who align with Hearst Health's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require flexible hours and occasional overtime
- The role involves working with sensitive patient data, requiring strict adherence to privacy and security protocols
- The healthcare industry is subject to frequent regulatory changes, requiring adaptability and continuous learning
- The role may require travel to attend industry conferences, events, or client meetings
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on clinical decision support solutions and healthcare industry drivers
- This role requires a strong understanding of the healthcare industry and clinical decision support, making it unique within the marketing field
- Career paths in this role may lead to senior marketing positions within the healthcare industry or related fields
ASSUMPTION: Candidates with experience in healthcare marketing or a strong interest in the healthcare industry will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new clinical decision support solution
- Analyzing clinical data to identify trends and opportunities for improvement, and developing targeted marketing strategies to address them
- Collaborating with cross-functional teams to create and implement clinical decision support solutions that meet the needs of healthcare providers and patients
ASSUMPTION: These sample projects are representative of the types of initiatives the Product Marketing Manager may work on, but the specific projects will vary based on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role contribute to Hearst Health's mission to improve the quality, safety, and efficiency of care?
- What are the most pressing clinical challenges facing healthcare providers today, and how does this role address them?
- How does Hearst Health support the professional development and growth of its employees?
- What is the typical career path for a Product Marketing Manager at Hearst Health?
- How does Hearst Health ensure the security and privacy of patient data in its clinical decision support solutions?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant healthcare industry experience and clinical decision support knowledge
- Write a cover letter that demonstrates your passion for improving patient care and quality of life
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
