Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SentinelOne

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Articulating a clear, consistent, and creative value proposition for target markets
• Developing compelling go-to-market initiatives and sales enablement programs
• Collaborating with various teams to define and execute marketing strategies
• Enabling sales organizations with product knowledge and positioning
• Serving as a thought leader and driving a deeper understanding of SentinelOne's value proposition

ASSUMPTION: This role requires a strong understanding of cybersecurity technologies and a passion for creating high-impact marketing materials.

📋 Key Responsibilities

✅ Be the expert on key capabilities, differentiators, benefits, and use cases for target customer segments

✅ Develop compelling messaging, product literature, website, competitive positioning, customer presentations, and event presentations

✅ Deliver content, assets, and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools, and other market-facing materials

✅ Identify thought leaders and topics, and develop thought leadership content

✅ Work closely with marketing teams to develop demand gen and awareness campaigns

✅ Enable the sales, SE, and channel organizations on SentinelOne capabilities and positioning

✅ Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning, and packaging

✅ Serve as a thought leader with various audiences, driving a deeper understanding of SentinelOne's value proposition and differentiation

✅ Work closely with product management, sales, and executives to develop and influence product and GTM strategy

ASSUMPTION: This role requires strong collaboration, communication, and presentation skills, as well as the ability to operate independently and manage multiple projects.

🎯 Required Qualifications

Education: Business or Technical postgraduate degree

Experience: 2-5 years of experience in product marketing or a related field

Required Skills:

• Big passion for cybersecurity and creating high-impact marketing materials
• Knowledgeable about security operations, security automation, threat intelligence, next-generation endpoint protection, and other cybersecurity technologies
• Strong written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Ability to operate independently and manage multiple projects

Preferred Skills:

• Experience in the cybersecurity industry
• Familiarity with marketing automation tools and CRM systems
• Experience working with remote teams

ASSUMPTION: Candidates with a strong background in B2B marketing and a deep understanding of cybersecurity technologies are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $96,000 - $120,000 USD per year (based on location)

Benefits:

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in the cybersecurity industry.

📌 Applicant Insights

🔍 Company Context

Industry: SentinelOne is a leading provider of AI-powered cybersecurity solutions, focusing on endpoint protection, SIEM, cloud security, identity threat detection, and managed threat services.

Company Size: SentinelOne has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 2013, with a history of rapid growth and innovation in the cybersecurity industry

Company Description:

• SentinelOne is the world's leading AI-powered cybersecurity platform, revolutionizing security operations with its unified Data Lake and AI-driven systems
• The company empowers organizations to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own
• SentinelOne is trusted by leading organizations, including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments

Company Specialties:

• Next-generation endpoint protection
• Endpoint detection & response
• Threat and malware prevention
• Exploit prevention
• Threat intelligence
• Antivirus
• Endpoint security
• Cyberthreats
• Artificial intelligence
• Information security
• MacOS Security
• Linux Security
• Windows Security
• Ransomware
• Cybercrime
• Infosec
• SecOps
• Databreach
• Cloudsecurity
• CNAPP
• SOC
• Security operations
• Threat hunting
• And incident response

Company Website: http://www.sentinelone.com

ASSUMPTION: SentinelOne's focus on AI-driven innovation and commitment to customer success make it an attractive employer in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Vice President of Product Marketing

Work Arrangement: Remote OK, with the flexibility to work from home or in the office

Growth Opportunities:

• Potential to advance to a senior or management role within the product marketing organization
• Opportunities to work on strategic projects and collaborate with cross-functional teams
• Access to training and development resources to enhance skills and knowledge

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work arrangements available)

Office Location(s): 444 Castro St, Suite 400, Mountain View, California 94041, US

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for cybersecurity professionals
• Mountain View, California, is a major tech hub with numerous cybersecurity companies and industry events
• The United States has a competitive job market, with many opportunities for career growth and advancement

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The United States offers a dynamic and competitive job market for cybersecurity professionals, with numerous opportunities for growth and advancement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final interview with the Vice President of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Knowledge of cybersecurity technologies and trends
• Communication and presentation skills
• Collaboration and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant product marketing experience and achievements
• Demonstrate a strong understanding of cybersecurity technologies and trends
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
• Research SentinelOne's products, market position, and competition to show your preparation and interest in the role

ATS Keywords: Product Marketing, Cybersecurity, B2B Marketing, Security Operations, Threat Intelligence, Next-Generation Endpoint Protection, Marketing Strategy, Go-To-Market, Sales Enablement, Thought Leadership

ASSUMPTION: SentinelOne's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Product marketing software (e.g., Asana, Trello, Monday.com)
• Presentation software (e.g., PowerPoint, Google Slides)
• Content creation tools (e.g., WordPress, Google Docs, Adobe Creative Suite)
• Project management tools (e.g., JIRA, Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and analytics to inform decision-making?
• Do you prefer a collaborative, team-oriented work style?
• Are you results-driven and accountable for your work?
• Are you adaptable and open to change in a rapidly evolving industry?

ASSUMPTION: SentinelOne's culture values innovation, collaboration, and accountability, making it an attractive employer for candidates who thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or stable work environment
• The competitive nature of the cybersecurity industry may present challenges in terms of market differentiation and customer acquisition
• Working remotely may require strong self-motivation and time management skills
• Managing multiple projects and priorities may be challenging for candidates who prefer a more focused or linear work structure

ASSUMPTION: While SentinelOne offers numerous opportunities for growth and advancement, candidates should be prepared to navigate the challenges of a fast-paced, dynamic work environment and the competitive nature of the cybersecurity industry.

📈 Similar Roles Comparison

• Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (Software)
• Cybersecurity PMMs focus on security-specific technologies and markets
• Software PMMs may have a broader focus on various software products and industries
• Cybersecurity PMMs may require more specialized knowledge of security technologies and trends
• Cybersecurity Industry Context
• The cybersecurity industry is dynamic and rapidly evolving, with new threats and technologies emerging constantly
• Cybersecurity PMMs must stay up-to-date with the latest trends and developments in the industry
• The competitive nature of the cybersecurity industry may present unique challenges and opportunities
• Career Path Comparison
• Cybersecurity PMMs may have a more specialized career path within the cybersecurity industry
• Software PMMs may have a broader career path with opportunities in various software industries
• Both roles may offer opportunities for advancement to senior or management roles within product marketing

ASSUMPTION: While both roles share similarities in terms of product marketing skills and responsibilities, the cybersecurity industry presents unique challenges and opportunities that require specialized knowledge and expertise.

📝 Sample Projects

• Developing a go-to-market strategy for a new endpoint protection product
• Creating a competitive analysis report for a major cybersecurity conference
• Producing a thought leadership whitepaper on the future of threat intelligence
• Designing a sales enablement program for a new channel partner
• Launching a marketing campaign for a new cloud security product

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager in the cybersecurity industry may undertake.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the cybersecurity industry today, and how does SentinelOne differentiate itself in this market?
• How does the product marketing team collaborate with other departments, such as product management, sales, and demand generation, to define and execute marketing strategies?
• What is the company's approach to fostering a culture of innovation and continuous learning?
• What opportunities are there for growth and advancement within the product marketing organization?
• How does SentinelOne support remote work and work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and company, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for interview questions that assess your product marketing skills, cybersecurity knowledge, and cultural fit
• Research SentinelOne's products, market position, and competition to show your preparation and interest in the role
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.