📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: SentinelOne
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Articulating a clear, consistent, and creative value proposition for target markets
- Developing compelling go-to-market initiatives and sales enablement programs
- Collaborating with various teams to define and execute marketing strategies
- Enabling sales organizations with product knowledge and positioning
- Serving as a thought leader and driving a deeper understanding of SentinelOne's value proposition
ASSUMPTION: This role requires a strong understanding of cybersecurity technologies and a passion for creating high-impact marketing materials.
📋 Key Responsibilities
✅ Be the expert on key capabilities, differentiators, benefits, and use cases for target customer segments
✅ Develop compelling messaging, product literature, website, competitive positioning, customer presentations, and event presentations
✅ Deliver content, assets, and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools, and other market-facing materials
✅ Identify thought leaders and topics, and develop thought leadership content
✅ Work closely with marketing teams to develop demand gen and awareness campaigns
✅ Enable the sales, SE, and channel organizations on SentinelOne capabilities and positioning
✅ Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning, and packaging
✅ Serve as a thought leader with various audiences, driving a deeper understanding of SentinelOne's value proposition and differentiation
✅ Work closely with product management, sales, and executives to develop and influence product and GTM strategy
ASSUMPTION: This role requires strong collaboration, communication, and presentation skills, as well as the ability to operate independently and manage multiple projects.
🎯 Required Qualifications
Education: Business or Technical postgraduate degree
Experience: 2-5 years of experience in product marketing or a related field
Required Skills:
- Big passion for cybersecurity and creating high-impact marketing materials
- Knowledgeable about security operations, security automation, threat intelligence, next-generation endpoint protection, and other cybersecurity technologies
- Strong written, verbal, editing, and presentation skills
- Highly collaborative with a deep sense of ownership and accountability
- Ability to operate independently and manage multiple projects
Preferred Skills:
- Experience in the cybersecurity industry
- Familiarity with marketing automation tools and CRM systems
- Experience working with remote teams
ASSUMPTION: Candidates with a strong background in B2B marketing and a deep understanding of cybersecurity technologies are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $96,000 - $120,000 USD per year (based on location)
Benefits:
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in the cybersecurity industry.
📌 Applicant Insights
🔍 Company Context
Industry: SentinelOne is a leading provider of AI-powered cybersecurity solutions, focusing on endpoint protection, SIEM, cloud security, identity threat detection, and managed threat services.
Company Size: SentinelOne has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2013, with a history of rapid growth and innovation in the cybersecurity industry
Company Description:
- SentinelOne is the world's leading AI-powered cybersecurity platform, revolutionizing security operations with its unified Data Lake and AI-driven systems
- The company empowers organizations to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own
- SentinelOne is trusted by leading organizations, including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments
Company Specialties:
- Next-generation endpoint protection
- Endpoint detection & response
- Threat and malware prevention
- Exploit prevention
- Threat intelligence
- Antivirus
- Endpoint security
- Cyberthreats
- Artificial intelligence
- Information security
- MacOS Security
- Linux Security
- Windows Security
- Ransomware
- Cybercrime
- Infosec
- SecOps
- Databreach
- Cloudsecurity
- CNAPP
- SOC
- Security operations
- Threat hunting
- And incident response
Company Website: http://www.sentinelone.com
ASSUMPTION: SentinelOne's focus on AI-driven innovation and commitment to customer success make it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Vice President of Product Marketing
Work Arrangement: Remote OK, with the flexibility to work from home or in the office
Growth Opportunities:
- Potential to advance to a senior or management role within the product marketing organization
- Opportunities to work on strategic projects and collaborate with cross-functional teams
- Access to training and development resources to enhance skills and knowledge
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work arrangements available)
Office Location(s): 444 Castro St, Suite 400, Mountain View, California 94041, US
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for cybersecurity professionals
- Mountain View, California, is a major tech hub with numerous cybersecurity companies and industry events
- The United States has a competitive job market, with many opportunities for career growth and advancement
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The United States offers a dynamic and competitive job market for cybersecurity professionals, with numerous opportunities for growth and advancement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Knowledge of cybersecurity technologies and trends
- Communication and presentation skills
- Collaboration and teamwork skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant product marketing experience and achievements
- Demonstrate a strong understanding of cybersecurity technologies and trends
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Research SentinelOne's products, market position, and competition to show your preparation and interest in the role
ATS Keywords: Product Marketing, Cybersecurity, B2B Marketing, Security Operations, Threat Intelligence, Next-Generation Endpoint Protection, Marketing Strategy, Go-To-Market, Sales Enablement, Thought Leadership
ASSUMPTION: SentinelOne's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Product marketing software (e.g., Asana, Trello, Monday.com)
- Presentation software (e.g., PowerPoint, Google Slides)
- Content creation tools (e.g., WordPress, Google Docs, Adobe Creative Suite)
- Project management tools (e.g., JIRA, Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you prefer a collaborative, team-oriented work style?
- Are you results-driven and accountable for your work?
- Are you adaptable and open to change in a rapidly evolving industry?
ASSUMPTION: SentinelOne's culture values innovation, collaboration, and accountability, making it an attractive employer for candidates who thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or stable work environment
- The competitive nature of the cybersecurity industry may present challenges in terms of market differentiation and customer acquisition
- Working remotely may require strong self-motivation and time management skills
- Managing multiple projects and priorities may be challenging for candidates who prefer a more focused or linear work structure
ASSUMPTION: While SentinelOne offers numerous opportunities for growth and advancement, candidates should be prepared to navigate the challenges of a fast-paced, dynamic work environment and the competitive nature of the cybersecurity industry.
📈 Similar Roles Comparison
- Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (Software)
- Cybersecurity PMMs focus on security-specific technologies and markets
- Software PMMs may have a broader focus on various software products and industries
- Cybersecurity PMMs may require more specialized knowledge of security technologies and trends
- Cybersecurity Industry Context
- The cybersecurity industry is dynamic and rapidly evolving, with new threats and technologies emerging constantly
- Cybersecurity PMMs must stay up-to-date with the latest trends and developments in the industry
- The competitive nature of the cybersecurity industry may present unique challenges and opportunities
- Career Path Comparison
- Cybersecurity PMMs may have a more specialized career path within the cybersecurity industry
- Software PMMs may have a broader career path with opportunities in various software industries
- Both roles may offer opportunities for advancement to senior or management roles within product marketing
ASSUMPTION: While both roles share similarities in terms of product marketing skills and responsibilities, the cybersecurity industry presents unique challenges and opportunities that require specialized knowledge and expertise.
📝 Sample Projects
- Developing a go-to-market strategy for a new endpoint protection product
- Creating a competitive analysis report for a major cybersecurity conference
- Producing a thought leadership whitepaper on the future of threat intelligence
- Designing a sales enablement program for a new channel partner
- Launching a marketing campaign for a new cloud security product
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager in the cybersecurity industry may undertake.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the cybersecurity industry today, and how does SentinelOne differentiate itself in this market?
- How does the product marketing team collaborate with other departments, such as product management, sales, and demand generation, to define and execute marketing strategies?
- What is the company's approach to fostering a culture of innovation and continuous learning?
- What opportunities are there for growth and advancement within the product marketing organization?
- How does SentinelOne support remote work and work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for interview questions that assess your product marketing skills, cybersecurity knowledge, and cultural fit
- Research SentinelOne's products, market position, and competition to show your preparation and interest in the role
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
