📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Finch
🔹 Location: San Francisco, New York City
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: May 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Shaping go-to-market strategy and driving cross-functional alignment
- Developing deep product knowledge and customer empathy
- Creating compelling narratives and supporting product launches
- Collaborating with various teams, including Sales, Partnerships, Customer Success, and Product
ASSUMPTION: This role requires a strong understanding of product marketing principles and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
✅ Own the creation and execution of product launch plans for new features.
✅ Support product launches through the creation of messaging, internal training content, FAQs, customer emails, and externally facing content.
✅ Research, build, and adapt positioning and messaging for new industries and personas.
✅ Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
✅ Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
✅ Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
✅ Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years in product marketing or a related role
Required Skills:
- Experience project managing and coordinating cross-functional initiatives
- Passion for learning new products and industries
- Comfortable coordinating the product release cycle
- Great at simplifying complex technical requirements into plain English
- Experience conducting customer interviews and analyzing sales calls
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources
Preferred Skills:
- Experience selling to product managers, developers, or technical audiences
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement
ASSUMPTION: While a degree in Marketing or Business is preferred, Finch encourages applicants from diverse backgrounds to apply, as relevant experience is equally valuable.
💰 Compensation & Benefits
Salary Range: $125,000 - $145,000 a year
Benefits:
- Equity
- Exceptional Benefits
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: Finch's compensation package is competitive and includes a base salary, equity, and exceptional benefits. Final offers may vary based on geography, candidate experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Finch operates in the Software Development industry, focusing on creating a unified API for employment systems.
Company Size: Finch is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Finch was founded in 2020 and has since raised $62 million in funding from notable investors such as Menlo Ventures, General Catalyst, and Y Combinator.
Company Description:
- Finch aims to democratize access to employment infrastructure and unlock innovations in the sector.
- The company offers a unified API for employment systems, including payroll, benefits, and retirement.
- Finch is committed to creating tremendous economic activities for both employers and employees.
Company Specialties:
- Unified API
- Employment API
- Payroll API
Company Website: tryfinch.com
ASSUMPTION: Finch's mission and focus on employment infrastructure make it an attractive option for candidates interested in driving innovation in the HR tech space.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Sales, Partnerships, Customer Success, and Product.
Work Arrangement: This is a hybrid role requiring two days per week in the office (San Francisco or NYC).
Growth Opportunities:
- Potential to grow within the Marketing department as Finch expands
- Opportunities to work on various products and features, gaining diverse experience
- Chance to contribute to Finch's mission and make a significant impact on the employment ecosystem
ASSUMPTION: Finch's growth trajectory and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Finch has offices in San Francisco and New York City, with a hybrid work arrangement.
Office Location(s): 595 Market St, 10th floor, San Francisco, California 94104, US; 33 Irving Pl, New York, NY 10003, US
Geographic Context:
- San Francisco: Known for its tech industry, diverse culture, and mild Mediterranean climate
- New York City: A global hub for finance, media, and entertainment, with a vibrant arts scene and diverse neighborhoods
Work Schedule: Finch offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM PST/EST.
ASSUMPTION: Finch's office locations provide opportunities to work in dynamic, multicultural environments with access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Interview with the Head of Marketing
- Interview with the Product Marketing team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with Finch's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on product marketing and cross-functional collaboration
- Tailor your cover letter to demonstrate your understanding of Finch's mission and how your skills align with the role's requirements
- Prepare examples of your work, such as product launch plans, messaging frameworks, or customer interviews, to showcase during the interview
ATS Keywords: Product marketing, cross-functional collaboration, go-to-market strategy, customer empathy, compelling narratives, product launches, messaging frameworks, customer interviews, sales enablement, market research
ASSUMPTION: Finch's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Finch uses standard project management, communication, and marketing tools to facilitate collaboration and productivity.
👔 Cultural Fit Considerations
Company Values:
- Velocity: Move fast and iterate quickly
- Curiosity: Be curious and ask questions
- Empathy: Understand and consider the perspectives of others
- Diverse Perspectives: Value and seek out diverse viewpoints
Work Style:
- Collaborative: Finch encourages cross-functional collaboration and teamwork
- Adaptable: The company values employees who can pivot and adjust to changing priorities
- Data-driven: Finch makes decisions based on data and analytics
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and considering various perspectives?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Finch values employees who are curious, adaptable, and committed to driving innovation in the employment ecosystem.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the need for deep product knowledge with the requirement to create compelling narratives quickly
- Working effectively with various teams, including Sales, Partnerships, Customer Success, and Product
- Adapting to changes in priorities and market conditions
ASSUMPTION: These challenges are inherent to the role and provide opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position places a greater emphasis on cross-functional collaboration and working with technical teams
- Finch's focus on employment infrastructure sets it apart from other software development companies, offering unique challenges and opportunities
- Career progression in product marketing may involve moving into management or specializing in a specific industry or product area
ASSUMPTION: This role offers a unique blend of product marketing and cross-functional collaboration, with opportunities for growth and specialization.
📝 Sample Projects
- Developing a go-to-market strategy for a new payroll feature, including messaging frameworks, customer emails, and sales enablement resources
- Conducting customer interviews to gather insights and inform product positioning and messaging
- Creating a competitive battlecard to differentiate Finch's unified API from competitors in the employment ecosystem
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Finch differentiate its unified API from competitors in the employment ecosystem?
- Can you describe the team structure and dynamics within the Marketing department?
- How does Finch support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Finch approach work-life balance, especially for employees working in hybrid or remote arrangements?
ASSUMPTION: These questions are designed to provide insight into Finch's competitive landscape, company culture, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on product marketing and cross-functional collaboration
- Write a compelling cover letter that demonstrates your understanding of Finch's mission and how your skills align with the role's requirements
- Prepare examples of your work, such as product launch plans, messaging frameworks, or customer interviews, to showcase during the interview
- Follow up with Finch one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
