📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Bridgestone Americas
🔹 Location: Remote - California, United States
🔹 Job Type: Full-Time
🔹 Category: Sales, Marketing & Product Management
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading diverse projects independently and supporting continuous process improvement and automation.
- Collaborating with product managers on go-to-market strategies.
- Measuring campaign effectiveness and providing feedback to the product team.
- Hosting weekly webinars for customers and demand generation.
- Defining targeted customer segments and associated messaging.
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Use advanced analytical and technical problem-solving to develop new solutions to existing problems and procedures.
✅ Measure GTM campaigns in detail to provide feedback to the product team on how the market is responding to messaging.
✅ Host weekly webinars for customers and demand generation.
✅ Define targeted customer segments and associated messaging.
✅ Create or coordinate the production and distribution of advertising and promotional materials.
✅ Gather and analyze marketplace trends and customer data.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 5+ years of related experience
Required Skills:
- Technical Proficiency: Experience with basic CRM, Marketing Automation, advertising platforms, web analytics, CSM.
- Analytical Skills: Ability to gather and analyze data to inform marketing strategies and measure the effectiveness of campaigns.
- Content Creation: Skilled in creating compelling content that resonates with target audiences and supports the buying and customer journeys.
- Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Problem-Solving: Advanced problem-solving skills and adaptability to changing market conditions.
Preferred Skills:
- Experience in the fleet management or related industries.
- Fluency in Spanish or other languages.
ASSUMPTION: While a bachelor's degree is preferred, relevant work experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Supportive and engaging onboarding experience
- Opportunity to develop and grow through training and regular mentorship
- Corporate Social Responsibility activities
- Diverse and inclusive team
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Bridgestone Americas operates in the retail industry, with a focus on automotive care and tire services.
Company Size: 10,001+ employees
Founded: Bridgestone Corporation was founded in 1931, and Bridgestone Americas was established in 1990.
Company Description:
- Bridgestone Americas is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.
- The company operates the world's largest chain of company-owned auto care and tire stores, with four retail brands and 2,200 stores nationwide.
- Bridgestone Americas is headquartered in Nashville, Tennessee, and employs nearly 22,000 teammates.
Company Specialties:
- Tire manufacturing and distribution
- Automotive service and repair
- Retail operations
Company Website: www.bsro.com
ASSUMPTION: Bridgestone Americas is a large, established company with a diverse range of business units and a global presence.
📊 Role Analysis
Career Level: Mid-Senior level role with opportunities for growth and development.
Reporting Structure: This role reports directly to the Director of Product Marketing.
Work Arrangement: Fully remote, with the ability to work from anywhere in the US.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team.
- Opportunities to work on cross-functional projects and collaborate with other departments.
- Chance to gain experience in a large, multinational corporation and develop transferable skills.
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement.
Office Location(s): N/A (Remote work only)
Geographic Context:
- The role can be performed from anywhere in the US, with a focus on the Pacific Time Zone.
- California offers a diverse and dynamic work environment, with a large talent pool and numerous networking opportunities.
- The state is home to many tech and innovation hubs, providing ample opportunities for professional growth and development.
Work Schedule: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the ability to work from anywhere in the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of product marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Marketing strategy and planning
- Technical proficiency in marketing tools and platforms
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the role and the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise.
ATS Keywords: Product Marketing, Senior Product Marketing Manager, Go-To-Market Strategy, Campaign Effectiveness, Webinars, Customer Segmentation, Marketing Automation, CRM, Data Analysis
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- CRM: Salesforce, HubSpot, or similar
- Marketing Automation: Marketo, Pardot, or similar
- Advertising Platforms: Google Ads, Facebook Ads, or similar
- Web Analytics: Google Analytics, Adobe Analytics, or similar
- Project Management: Asana, Trello, or similar
ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a remote, virtual team environment?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Bridgestone Americas values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Adapting to changing market conditions and pivoting marketing strategies as needed.
- Working remotely and maintaining strong communication and collaboration with team members and stakeholders.
- Balancing strategic planning with tactical execution and day-to-day tasks.
ASSUMPTION: The role presents both strategic and tactical challenges, requiring strong project management and communication skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a high degree of autonomy and responsibility for leading diverse projects.
- Bridgestone Americas operates in a competitive retail industry, with a focus on automotive care and tire services.
- This role offers opportunities for professional growth and development within a large, multinational corporation.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for professional growth and development within a large, established company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch.
- Conducting market research and customer segmentation to inform marketing strategies.
- Measuring and optimizing the effectiveness of marketing campaigns using data analysis and reporting.
ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
