📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Coda
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Permanent
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product marketing strategies to drive B2B solution adoption and revenue growth.
- Collaborating with cross-functional teams to ensure successful go-to-market execution.
- Creating marketing collateral tailored to partner needs, including sales enablement materials and thought leadership content.
- Monitoring market trends, competitor activity, and customer feedback to identify opportunities for product differentiation and improvement.
- Influencing product roadmap and feature prioritization based on market insights and customer needs.
ASSUMPTION: This role requires a strong understanding of the gaming industry, including game publishers, developers, distribution channels, and emerging trends. Candidates should have experience in B2B technology or gaming industry product marketing.
📋 Key Responsibilities
✅ Develop and execute comprehensive product marketing materials, insights, and strategies to drive B2B solution adoption and revenue growth.
✅ Collaborate with cross-functional teams, including product management, commercialization (sales), and customer success, to ensure alignment and successful go-to-market execution.
✅ Drive the creation of marketing collateral, sales enablement materials, and thought leadership content specific to partner needs.
✅ Ensure alignment of updated messaging in content creation, website updates, email marketing, social media, and other related content and activities.
✅ Monitor and analyze market trends, competitor activity, and customer feedback to identify opportunities for product differentiation and improvement.
✅ Conduct market research to identify target customers, understand their needs and pain points, and develop compelling value propositions.
✅ Influence product roadmap and feature prioritization based on market insights and customer needs.
✅ Define and articulate the unique value proposition of the product. Develop positioning strategies that differentiate the product from competitors in the market.
✅ Work with teammates to track and report on key metrics, including pipeline growth, conversion rates, and customer satisfaction, and provide regular updates to the executive team.
ASSUMPTION: This role requires strong analytical skills and the ability to gather and interpret data to make informed marketing decisions. Candidates should be comfortable working with data and using it to drive marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field.
Experience: At least 3 years of product marketing experience in B2B technology or gaming industry.
Required Skills:
- Proven track record of driving Go to Market efforts successfully launching and marketing B2B solutions, specifically in the game publishing, content, or live streaming sectors.
- In-depth understanding of the gaming industry, including knowledge of game publishers, developers, distribution channels, and emerging trends.
- Strong interpersonal ability to build and maintain cross-functional relationships with key stakeholders, including learning from and influencing C-level executives, partners, and customers.
- Excellent communication skills, both written and verbal, with the ability to effectively present complex concepts to diverse audiences.
- Data savvy with strong analytical skills and the ability to gather and interpret data to make informed marketing decisions.
- Flexibility and adaptability, demonstrating a willingness to experiment and iterate, in making sense of ambiguity.
- Self-driven and results-oriented, with a strong sense of ownership and accountability.
- Demonstrated ability to craft visual pitches & infographics, and create professional B2B & product content, and skills in leveraging AI tools.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Fluency in additional languages relevant to the gaming industry.
ASSUMPTION: Candidates with experience in the gaming industry or a related field may have an advantage in this role. Familiarity with marketing automation tools and CRM systems would also be beneficial.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level product marketing role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year (approximately USD 35,000 - USD 60,000).
Benefits:
- Wellness Boost: Resources for physical and mental well-being.
- Customized Benefits: Tailor your benefits with a flexible plan.
- Growth Opportunities: Unlock your potential through clear progression paths.
- Skill Development: Access training resources to fuel your personal and professional growth.
- Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
- Family Support: Take advantage of paid Family Care Leave to bond with your family, while selected Flexible Benefits cater to your family's needs.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be reviewed and updated on a yearly basis.
📌 Applicant Insights
🔍 Company Context
Industry: Coda operates in the technology, information, and internet industry, focusing on commerce solutions and out-of-app monetization for game publishers and content creators.
Company Size: Coda has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Coda was founded in 2011 and has since grown to become a leading provider of commerce solutions for the gaming industry.
Company Description:
- Coda leads in commerce solutions and out-of-app monetization, helping partners expand their global reach and deepen customer engagement.
- Since 2011, Coda has accelerated growth for over 300 partners, including Activision, Electronic Arts, Moonton, and Riot Games.
- Coda connects partners to more than 90% of the world's preferred payment methods, unlocking access to over 200M paying customers worldwide.
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's focus on the gaming industry and its extensive partner network make it an attractive employer for candidates interested in the gaming and technology sectors.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of experience and strategic thinking to drive product marketing efforts.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing and collaborates with cross-functional teams, including product management, commercialization (sales), and customer success.
Work Arrangement: This role is on-site in Kuala Lumpur, Malaysia, with the option for remote work (Remote OK).
Growth Opportunities:
- As Coda continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- Coda offers clear progression paths and encourages employees to develop their skills and advance their careers.
- The gaming industry is dynamic and ever-changing, providing ample opportunities for professional growth and development.
ASSUMPTION: The Product Marketing Manager role at Coda offers a unique opportunity to work at the intersection of technology, gaming, and marketing, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Coda's Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant gaming scene and a thriving tech industry.
- The city offers a mix of urban and natural environments, with plenty of opportunities for outdoor activities and cultural experiences.
- Kuala Lumpur has a tropical climate, with warm temperatures year-round and high humidity.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with the option for remote work (Remote OK).
ASSUMPTION: Kuala Lumpur's dynamic gaming scene and thriving tech industry make it an ideal location for a Product Marketing Manager focused on the gaming industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Coda careers page.
- Phone or video screen with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Final interview with the Director of Product Marketing to discuss the role, company culture, and next steps.
Key Assessment Areas:
- Industry knowledge and understanding of the gaming ecosystem.
- Product marketing experience and strategic thinking.
- Communication and presentation skills.
- Analytical skills and data-driven decision-making.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant industry experience and skills.
- Demonstrate your understanding of the gaming industry and Coda's products and services in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: Product Marketing, B2B Solutions, Gaming Industry, Market Research, Sales Enablement, Competitive Analysis, Customer Feedback, Data Interpretation, Visual Pitching, AI Tools
ASSUMPTION: Coda's hiring process is designed to assess candidates' industry knowledge, skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Data visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used by Coda may vary depending on the team and role, but candidates should be comfortable working with marketing automation tools, CRM systems, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Coda prioritizes the needs and preferences of its partners and customers, always striving to deliver value and exceed expectations.
- Innovation-driven: Coda fosters a culture of continuous improvement and experimentation, encouraging employees to challenge the status quo and push boundaries.
- Collaborative: Coda values teamwork and cross-functional collaboration, recognizing that diverse perspectives and skills are essential for success.
Work Style:
- Fast-paced: Coda operates in a dynamic and fast-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Highly collaborative: Coda's cross-functional teams work closely together to ensure alignment and successful execution of marketing strategies.
- Data-driven: Coda uses data and analytics to inform marketing decisions and measure the impact of marketing efforts.
Self-Assessment Questions:
- Do you have a deep understanding of the gaming industry and its trends?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you able to craft compelling visual pitches and create professional B2B content?
- Do you thrive on continuous improvement and experimentation?
ASSUMPTION: Coda's culture values innovation, collaboration, and a customer-centric approach, making it an attractive employer for candidates who share these priorities.
⚠️ Potential Challenges
- The gaming industry is dynamic and ever-changing, requiring the Product Marketing Manager to stay up-to-date with the latest trends and developments.
- Coda's fast-paced environment may present challenges for candidates who prefer a more structured or slower-paced work environment.
- The role requires strong analytical skills and the ability to work with data, which may be challenging for candidates who prefer a more creative or qualitative approach to marketing.
- Coda's global partner network may require the Product Marketing Manager to work with teams across different time zones and cultures.
ASSUMPTION: While Coda offers a unique and exciting opportunity to work in the gaming industry, candidates should be aware of the potential challenges and ensure they are a good fit for the role and company culture.
📈 Similar Roles Comparison
- Product Marketing Manager (Gaming) vs. Product Marketing Manager (Technology): The gaming industry-specific role may require more specialized knowledge of the gaming ecosystem and trends, while the technology role may be more focused on enterprise or B2B technology products.
- Gaming Industry Context: The gaming industry is unique in its global reach and diverse user base, presenting both opportunities and challenges for product marketing efforts.
- Career Path Comparison: A Product Marketing Manager in the gaming industry may have opportunities to move into leadership roles within the gaming industry or transition into a broader technology or marketing role within the company.
ASSUMPTION: While the Product Marketing Manager role at Coda shares similarities with other product marketing roles, the gaming industry-specific focus and Coda's unique business model make it a distinct opportunity.
📝 Sample Projects
- Developing a go-to-market strategy for a new B2B solution targeting game publishers in Southeast Asia.
- Conducting market research to identify target customers, understand their needs and pain points, and develop compelling value propositions for Coda's suite of commerce solutions.
- Creating sales enablement materials, including pitch decks and product sheets, tailored to specific partner needs and verticals.
ASSUMPTION: The specific projects undertaken by the Product Marketing Manager at Coda will vary depending on the company's priorities and the gaming industry landscape.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how my input could influence its direction?
- How does Coda support the professional development and growth of its employees?
- What are the key priorities for the Product Marketing team in the first 90 days, and how can I contribute to their success?
- How does Coda measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the team structure and dynamic within the Product Marketing organization, and how does this role fit into the broader marketing strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Coda's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coda Careers Page.
- Tailor your resume and cover letter to highlight your relevant industry experience and skills, with a focus on the gaming industry and product marketing.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
- If selected for an interview, be prepared to discuss your understanding of the gaming industry, Coda's products and services, and your approach to product marketing.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
