📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Zillow
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing initiatives for cross-selling opportunities between Zillow lines of business
- Developing data-driven positioning, messaging, and customer value propositions
- Competitive intelligence and market monitoring
- Integrated transaction strategy and collaboration with other LOBs
- Upsell strategies with additional collaborators (Insurance, Spruce, etc.)
ASSUMPTION: This role requires a strategic, customer-focused marketer with experience in product marketing, competitive intelligence, and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead strategic marketing initiatives for cross-sell opportunities between Zillow lines of businesses, focusing on both top-of-funnel awareness and in-funnel optimization.
✅ Develop insightful, data-driven positioning, messaging, and customer value propositions.
✅ Conduct and use competitive intelligence to anticipate market shifts, guide strategic decisions, and maintain differentiation in the marketplace.
✅ Define and implement the go-to-market strategy for integrated transactions, promoting seamless integration between real estate agents and loan officers.
✅ Collaborate with additional collaborators (from Insurance, Spruce, etc.) to drive upsell strategies, coordinating timing, targeting, and marketing channels.
✅ Build and oversee the execution of marketing assets (videos, ads, webpages, etc.) and integrated campaigns to drive business growth.
✅ Support strategic business briefs, empowering cross-functional teams to achieve defined business objectives and company goals.
ASSUMPTION: This role involves working closely with various teams, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in product marketing or a related discipline, preferably within tech or financial services
Required Skills:
- Proven ability to leverage customer insights for strategic marketing and product roadmap influence
- Outstanding strategic thinking and problem-solving capabilities with strong initiative and execution skills
- Shown experience in competitive intelligence and market trend analysis
- Strong collaborator who excels at leading through influence across various teams
- Excellent written and verbal communication skills, comfortable communicating strategies and insights to varied audiences
- Agile and adaptable, capable of testing, learning, and refining strategies to optimize performance in a rapidly evolving market
Preferred Skills:
- Experience with integrated transaction strategies
- Familiarity with the real estate industry
ASSUMPTION: Candidates with experience in tech or financial services product marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $117,400 - $187,600 Annually (specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC)
Benefits:
- Comprehensive medical, dental, vision, life, and disability coverages
- Parental leave, family benefits, retirement contributions, and paid time off
- World-class benefits package, including equity awards based on experience, performance, and location
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range provided is specific to certain states and may vary based on location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focusing on real estate and mortgage lending
Company Size: Medium (201-500 employees)
Founded: 2000
Company Description:
- Zillow Home Loans is a national provider of online mortgage lending services
- Committed to delivering best-in-class service and local market expertise
- Offices located in Overland Park, Kansas, Seattle, Washington, and Irvine, California
Company Specialties:
- Mortgage lending
- Real estate services
- Online lending platform
Company Website: Zillow Home Loans
ASSUMPTION: Zillow Home Loans is a subsidiary of Zillow Group, focusing on mortgage lending services.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports to the Senior Manager, Product Marketing
Work Arrangement: Remote (US only), with the flexibility to work from a physical location of choice
Growth Opportunities:
- Potential career growth within the Product Marketing team or related departments
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to learn and grow within a dynamic, fast-paced industry
ASSUMPTION: This role offers opportunities for professional development and growth within the organization.
🌍 Location & Work Environment
Office Type: Remote (work from home or any physical location of choice within the US)
Office Location(s): Not applicable (remote position)
Geographic Context:
- Remote employees can live in any of the 50 United States, with limited exceptions
- Zillow Home Loans has offices in Overland Park, Kansas, Seattle, Washington, and Irvine, California
- Zillow Group's headquarters are in Seattle, Washington
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Remote employees must identify their physical location to the company and must be based in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Senior Manager, Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer-centric mindset and ability to leverage customer insights
- Experience with competitive intelligence and market trend analysis
- Collaboration and communication skills
- Adaptability and agility in a rapidly evolving market
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Be prepared to discuss specific examples of your experience with strategic marketing, competitive intelligence, and cross-functional collaboration
- Research Zillow Home Loans and the real estate industry to demonstrate your understanding of the business and market trends
ATS Keywords: Product Marketing, Strategic Marketing, Competitive Intelligence, Cross-Functional Collaboration, Customer Insights, Market Analysis, Integrated Transactions, Upsell Strategies
ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Strong communicator and collaborator
- Proactive and strategic thinker
Self-Assessment Questions:
- Do you thrive in dynamic, ambiguous environments and enjoy navigating complexity?
- Are you comfortable communicating strategies and insights to varied audiences?
- Do you have experience working remotely and managing your time effectively?
ASSUMPTION: Zillow Home Loans values candidates who are customer-focused, innovative, collaborative, data-driven, and accountable, with a strong work ethic and a proactive approach to their work.
⚠️ Potential Challenges
- Working in a rapidly evolving market with frequent changes and updates
- Managing multiple priorities and projects simultaneously
- Collaborating with various teams and stakeholders, requiring strong communication and influencing skills
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Product Marketing Manager (Zillow Group) vs. Product Marketing Manager (Other Companies)
- Zillow Group offers a comprehensive benefits package, including equity awards
- Zillow Group is a well-established company in the real estate industry
- Other companies may offer different benefits, growth opportunities, or work environments
- Product Marketing Manager (Real Estate Industry) vs. Product Marketing Manager (Other Industries)
- Real estate industry-specific knowledge may be required for this role
- Other industries may have different market trends, competitive landscapes, and customer needs
- Candidates with experience in tech or financial services product marketing may find this role appealing
- Product Marketing Manager (Zillow Home Loans) vs. Other Roles within Zillow Group
- Zillow Home Loans is a subsidiary of Zillow Group, focusing on mortgage lending services
- Other roles within Zillow Group may involve different products, services, or customer segments
- Candidates interested in the real estate and mortgage lending industry should consider this role
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies, industries, or departments within Zillow Group.
📝 Sample Projects
- Developing a go-to-market strategy for a new integrated transaction feature
- Conducting competitive intelligence analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to optimize the customer journey for upsell opportunities
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the integrated transaction feature and the planned roadmap for improvement?
- How does this role collaborate with other teams, such as product, business strategy, sales, and cross-functional marketing?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does Zillow Home Loans support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, while also providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, such as strategic marketing, competitive intelligence, and cross-functional collaboration
- Prepare for behavioral and technical interviews by researching Zillow Home Loans, the real estate industry, and market trends
- Follow up with the recruiter after your application submission to confirm receipt and express your interest in the role
- After the interview process, if selected, you will receive an offer from Zillow Home Loans, outlining the terms and conditions of employment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
