Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Ozow

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and execution-focused product marketing
• Cross-functional collaboration between Marketing, Sales, and Product
• Market research and product-market fit validation
• Go-to-market strategy and execution for new products
• Positioning, messaging, and storytelling for Ozow's payment solutions

ASSUMPTION: This role requires a strong understanding of the payments landscape in South Africa and experience working with CRM platforms and marketing automation tools.

📋 Key Responsibilities

✅ Lead qualitative and quantitative research to validate product-market fit before development begins

✅ Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand

✅ Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive

✅ Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy

✅ Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies

✅ Develop and lead go-to-market strategies for new products, features, and improvements across Ozow's full suite of payment solutions

✅ Work with Product, Marketing, Sales, and Client Success teams to ensure aligned and timely execution of GTM plans

✅ Build and execute launch plans, timelines, and stakeholder communications

✅ Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging

✅ Drive the development of business cases and product narratives pre-development to ensure product-market fit

✅ Champion the feedback loop between Product, Sales, Client Success, and merchants to inform future roadmaps and campaigns

✅ Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints

✅ Translate technical features into compelling value propositions tailored to target audiences and verticals

✅ Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets

✅ Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms

✅ Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral

✅ Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging

✅ Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities

✅ Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey

✅ Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction

✅ Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops

✅ Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with data to drive informed decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years' experience in Product Marketing or related roles within a B2B SaaS or fintech environment

Required Skills:

• Proven ability to work cross-functionally and influence multiple stakeholders
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling
• Experience with building business cases, conducting market research, and managing product positioning
• Ability to thrive in a fast-paced, entrepreneurial environment

Preferred Skills:

• Strong understanding of the payments landscape in South Africa
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards

ASSUMPTION: Candidates with experience in the fintech industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: R600,000 - R800,000 per annum (Based on industry standards for Product Marketing Managers with 5-10 years of experience in South Africa)

Benefits:

• Healthy breakfast, lunches, and snacks
• Monthly team connects
• On-site Barista
• Medical aid subsidy
• Group Risk Insurance
• Generous paid annual leave
• Birthday leave
• Learning and Development opportunities
• Mentorship programme
• Quarterly team building
• Community initiatives
• Access to cutting-edge technology

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and Payment Processing

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 2014 (Over a decade of experience in the fintech industry)

Company Description:

• Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions
• Offers a growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts, and the Ozow Merchant Portal
• Committed to financial inclusion and promoting affordable payment options for smaller businesses

Company Specialties:

• Payment Processes
• 4IR
• Automated EFT
• Secure Payments
• Online Payments
• Security
• Digital Banking
• Digital Payments
• Instant EFT
• eCommerce
• eBilling
• POS
• QR Code
• Mobile SMS
• and Email

Company Website: http://www.ozow.com

ASSUMPTION: Ozow's focus on innovation and financial inclusion makes it an attractive employer for candidates interested in driving change in the payments industry.

📊 Role Analysis

Career Level: Mid-level to Senior-level role, offering opportunities for growth and advancement within the Product Marketing function

Reporting Structure: Reports directly to the Head of Marketing and works closely with Product, Sales, and Client Success teams

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to expand the role's scope and impact as Ozow's product suite evolves
• Career progression paths within Ozow's Marketing and Product functions

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on Ozow's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 5 Buitengracht Street, 10th Floor, Portside Building, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is a major commercial hub and the legislative capital of South Africa
• Known for its vibrant tech industry, cultural attractions, and coastal lifestyle
• Offers easy access to public transportation and amenities

Work Schedule: Standard office hours, with flexibility for remote work arrangements

ASSUMPTION: Cape Town's dynamic business environment and high quality of life make it an attractive location for professionals in the fintech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the People team
• In-person or virtual interview with the hiring manager and relevant stakeholders
• Technical assessment to showcase skills
• Final round with C-Suite members

Key Assessment Areas:

• Product marketing strategy and execution
• Market research and analysis skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Cultural fit and alignment with Ozow's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
• Be ready to discuss your understanding of the payments landscape in South Africa and Ozow's products
• Demonstrate your ability to work effectively in a fast-paced, entrepreneurial environment

ATS Keywords: Product Marketing, Market Research, Go-to-Market Strategy, Cross-Functional Collaboration, Messaging, Content Development, Customer Experience, Performance Analytics, CRM Platforms, Marketing Automation, Communication Skills, Business Cases, Entrepreneurial Environment, Payments Landscape, Stakeholder Influence, Data Analysis

ASSUMPTION: Ozow's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics dashboards (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Ozow uses industry-standard tools and technologies to support its product marketing efforts, with a focus on data-driven decision-making and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Continuous learning

Work Style:

• Agile and adaptable, with a focus on execution and results
• Collaborative and team-oriented, with a strong sense of ownership
• Data-driven and analytical, with a focus on continuous improvement
• Entrepreneurial and proactive, with a strong sense of initiative

Self-Assessment Questions:

• Do you thrive in fast-paced, entrepreneurial environments?
• Are you comfortable working cross-functionally and influencing multiple stakeholders?
• Do you have a strong understanding of the payments landscape in South Africa?
• Are you comfortable working with data and analytics to drive informed decision-making?
• Do you align with Ozow's company values and work style?

ASSUMPTION: Ozow's company culture values innovation, customer-centricity, integrity, collaboration, and continuous learning, with a strong emphasis on execution and results.

⚠️ Potential Challenges

• Working in a fast-paced, entrepreneurial environment may require adaptability and resilience
• Cross-functional collaboration may involve managing multiple stakeholders and competing priorities
• Market research and analysis may require working with large datasets and complex tools
• On-site work arrangement may involve commuting and limited flexibility in working hours
• Cultural fit may require aligning with Ozow's values and work style

ASSUMPTION: Ozow's work environment offers a dynamic and challenging role with opportunities for growth and impact, but may also present unique challenges that require adaptability and resilience.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong understanding of the payments landscape and fintech industry
• Ozow's focus on innovation and financial inclusion sets it apart from more established financial services companies
• Career progression paths may vary depending on the company's size and growth trajectory

ASSUMPTION: This role offers a unique blend of product marketing, industry-specific expertise, and a focus on driving innovation and financial inclusion.

📝 Sample Projects

• Conducting market research to validate product-market fit for a new payment solution
• Developing and executing a go-to-market strategy for Ozow's Cash Vouchers product
• Creating and managing sales enablement content for Ozow's suite of payment solutions

• Optimising the end-to-end merchant journey to improve product adoption and satisfaction
• Leveraging data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels

ASSUMPTION: Ozow's product marketing projects offer a mix of strategic planning, tactical execution, and data-driven optimisation to drive product success.

❓ Key Questions to Ask During Interview

• How does Ozow differentiate itself from other payment processing companies in South Africa?
• What are the key priorities for this role in the first 90 days?
• How does Ozow support the professional development and growth of its employees?
• What is the typical career progression path for a Product Marketing Manager at Ozow?
• How does Ozow measure the success of its product marketing efforts, and what key metrics should I focus on?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving product success at Ozow.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
• Be ready to discuss your understanding of the payments landscape in South Africa and Ozow's products
• Demonstrate your ability to work effectively in a fast-paced, entrepreneurial environment
• Follow up with the People team within one week of submitting your application to confirm receipt and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.