Product Marketing Manager (9-Month Fixed-Term Contract)

📌 Core Information

🔹 Job Title: Product Marketing Manager (9-Month Fixed-Term Contract)

🔹 Company: Figured Ltd

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Auckland office)

🚀 Job Overview

Key aspects of this role include:

• Driving key go-to-market initiatives for new features and updates
• Creating compelling, localised content for each market
• Developing and implementing integrated marketing campaigns
• Utilising customer and product usage insights to inform strategy
• Setting the strategic foundation for Product Marketing into FY26

ASSUMPTION: This role requires a high-impact PMM to make a significant, immediate impact on a market-leading product and lay the groundwork for future growth.

📋 Key Responsibilities

✅ Lead and refine our product marketing voice and approach

✅ Collaborate closely with product, sales, and wider marketing teams

✅ Take ownership of setting the strategic foundation for Product Marketing into FY26

✅ Utilise customer and product usage insights to inform current marketing initiatives and future product development roadmap discussions

ASSUMPTION: The role may evolve based on the company's growth and market demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven, hands-on experience in product marketing within the SaaS industry

Required Skills:

• Strong B2B Product Marketing experience
• Comprehensive understanding of SaaS-based business models
• Demonstrated strategic thinking ability
• Strong analytical skills
• Ability to succeed in a fast-paced, dynamic environment

Preferred Skills:

• Experience in the agriculture industry
• Fluency in additional languages

ASSUMPTION: While experience in the agriculture industry is not required, it could provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: NZD 120,000 - 150,000 per annum (pro-rata for the contract, based on experience level)

Benefits:

• Extra Leave (25 days off per year, pro-rata for the contract)
• Subsidised Health Insurance (Wellbeing Two) with Southern Cross
• Social Rituals (Tim Tams, fresh fruit, ice cream, and Friday Kai)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in the SaaS industry in Auckland, New Zealand.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Farm Financial Management and Accounting Software

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2014

Company Description:

• Figured is improving the business of farming by providing world-leading intelligent business solutions for farmers, accountants, and banks.
• Their platform offers livestock tracking, farm budgeting, and forecasting tools that work hand-in-hand with cloud accounting software.
• Figured aims to provide a centralised home for accounting and farm management tools.

Company Specialties:

• Farm Financial Management
• Farm Accounting Software
• SaaS
• Budgeting
• Forecasting
• Reporting
• Production Tracking
• and Planning

Company Website: www.figured.com

ASSUMPTION: Figured is a growing company with a strong focus on innovation and customer success in the agriculture industry.

📊 Role Analysis

Career Level: Mid-level to Senior Product Marketing Manager

Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams.

Work Arrangement: Hybrid (2-3 days per week in the Auckland office, with flexible remote work)

Growth Opportunities:

• Potential full-time employment after the contract, based on performance and company needs
• Expansion into new markets and product areas
• Opportunities to work with diverse teams and stakeholders

ASSUMPTION: This contract role offers the potential for growth and long-term opportunities within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Auckland CBD

Office Location(s): 7-9 Fanshawe St, Level 5, Auckland, 1010, NZ

Geographic Context:

• Auckland is New Zealand's largest city and economic hub, offering a vibrant urban environment with easy access to beaches, parks, and outdoor activities.
• The Auckland CBD is a central business district with numerous amenities, restaurants, and public transportation options.
• New Zealand has a temperate climate, with mild winters and warm summers, making it an ideal place to live and work year-round.

Work Schedule: Standard business hours (Monday to Friday, 8:30 AM - 5:00 PM, with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement offers a balance between the comfort of home and the collaborative atmosphere of the office.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Product marketing experience and achievements
• Strategic thinking and problem-solving skills
• Collaboration and communication abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Prepare examples of successful go-to-market strategies and campaigns you've led in the past.
• Research Figured's platform and understand their unique value proposition in the agriculture industry.
• Be ready to discuss your strategic vision for Figured's product marketing efforts and how you would approach setting the foundation for FY26.

ATS Keywords: Product Marketing, SaaS, B2B Marketing, Strategic Thinking, Analytical Skills, Customer Acquisition, Collaboration, Content Creation, Integrated Marketing Campaigns, Market Opportunities, Go-to-Market Strategy, Data Interpretation, Cross-Functional Collaboration, Product Positioning, Customer Journey, Product Development

ASSUMPTION: The application process may vary, and additional assessments or interviews could be included based on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: The required tools and technologies may evolve based on the company's growth and changing needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Passionate

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
• Are you passionate about the agriculture industry and eager to make a significant impact on farmers' lives?
• Do you possess strong analytical skills and enjoy utilising data to inform strategy and decision-making?

ASSUMPTION: Figured values candidates who are aligned with their company values and possess a strong work ethic, as well as a genuine interest in the agriculture industry.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick decision-making.
• The agriculture industry may have unique challenges and nuances that require a steep learning curve.
• The fixed-term contract nature of the role may limit long-term job security.
• Balancing remote work and in-office collaboration may present challenges in maintaining productivity and work-life balance.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on the agriculture industry and the opportunity to make a significant, immediate impact on a market-leading product.
• Compared to other Product Marketing Manager roles, this position offers a compressed timeframe to drive results and set the strategic foundation for future growth.
• Career paths may vary based on the company's growth and the individual's performance and interests.

ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a tangible impact on farmers' lives and the agriculture sector.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature or product update
• Creating localised content and marketing materials for each market served by Figured
• Analysing customer and product usage data to inform marketing initiatives and product development roadmaps

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate will be expected to lead and contribute to.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does Figured support the professional growth and development of its employees?
• What are the key challenges facing the agriculture industry, and how does Figured aim to address them?
• How does Figured measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?

ASSUMPTION: These questions will help clarify the role's expectations, the company's culture, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Prepare examples of successful go-to-market strategies and campaigns you've led in the past.
• Research Figured's platform and understand their unique value proposition in the agriculture industry.
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.