Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Mitratech

🔹 Location: UK - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining market strategy and driving it through strategic content creation
• Conducting market research to understand software needs and create targeted go-to-market strategies
• Collaborating with cross-functional teams, including product management and sales, to increase market share and product adoption
• Project managing product launches and driving results

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on communication and data analysis.

📋 Key Responsibilities

✅ Develop messaging to effectively communicate Mitratech’s value and meet clients’ needs

✅ Draft materials such as white papers, one-sheets, case studies, and product brochures to drive pipeline and retention

✅ Build and execute quarterly product marketing plans that support business goals

✅ Ideate, build, and execute go-to-market, cross-sell, and upsell strategies to drive product adoption and overall business growth

✅ Work with product management to set strategy, plan, and tactics for all upcoming product launches, and project manage these launches

✅ Lead strategic discussions with senior leadership, product teams, analysts, partners, and customers, presenting insights and ensuring alignment across stakeholders

✅ Track and analyze the effectiveness of all product marketing programs, incorporating key findings into future strategic plans and tactics

✅ Conduct competitive intelligence and disseminate it through product messaging to differentiate and drive higher win rates from the sales team

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a strong emphasis on communication and collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of product marketing experience, preferably in the technology sector

Required Skills:

• Exceptional presentation, written, and verbal communication skills
• Ability to work independently and manage multiple deadlines
• Understanding of business-to-business marketing at scale
• MS Office computer skills (especially PowerPoint, Excel, Word)
• Ability to build relationships with product management and sales, and work within a cross-functional team
• Ability to analyze data and make data-driven recommendations to management

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the legal tech industry

ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving market strategy and product adoption.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the UK)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off policy
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for a Product Marketing Manager with the required experience level in the UK. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Mitratech operates in the legal tech industry, providing software solutions for corporate legal, risk, and compliance teams. The industry is competitive and fast-paced, with a strong focus on innovation and client satisfaction.

Company Size: Mitratech has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for career growth and collaboration across various teams.

Founded: Mitratech was founded in 1987 and has since grown to become a trusted global technology partner for corporate legal, risk, and compliance professionals.

Company Description:

• Mitratech is a trusted, global technology partner empowering corporate legal, risk & compliance, and HR professionals to maximize productivity, control expense, and mitigate risk
• The company offers a proven portfolio of end-to-end solutions, enabling organizations to proactively identify and implement best practices and standardize processes across all lines of business to manage risk and ensure business continuity
• Mitratech partners with more than 10,000 companies worldwide, from small nimble teams needing tech-enablement, to the largest organizations in the world trying to centralize, streamline, and collaborate across their legal and risk functions

Company Specialties:

• Matter Management
• Legal
• Compliance
• Legal Hold
• Corporate Secretary
• eBilling
• eDiscovery
• TeamConnect
• GRC
• Expert Bill Review
• Machine Learning / AI driven technology
• Contract Lifecycle Management
• Spend Management
• Policy Management
• Operational Risk Management
• Firm Management
• Workflow Automation
• Enterprise Legal Management
• Regulatory Controls
• ESG
• Cyber Security & Info Sec
• Model Risk / Info Governance
• and Healthy & Safety

Company Website: www.mitratech.com

ASSUMPTION: Mitratech's extensive experience and global presence make it a strong choice for candidates seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in product marketing, seeking to advance their career in a dynamic and collaborative environment.

Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Marketing and works closely with product management, sales, and other marketing teams.

Work Arrangement: This role offers remote work options, with flexible hours and a focus on results-driven productivity.

Growth Opportunities:

• Advancement to a senior-level product marketing role within Mitratech
• Expansion into other areas of marketing or product management
• Potential to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers ample opportunities for career growth and professional development within Mitratech's dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Remote work with occasional in-person meetings and events

Office Location(s): UK - Remote

Geographic Context:

• The UK offers a vibrant and diverse work environment, with a strong focus on work-life balance and employee well-being
• The remote work arrangement allows for flexibility and the ability to work from various locations within the UK
• The UK legal tech industry is competitive and fast-paced, with a strong demand for innovative and effective solutions

Work Schedule: Full-time, with flexible hours and a focus on results-driven productivity

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the ability to balance personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to present complex ideas clearly and concisely
• Strategic thinking and problem-solving abilities
• Data analysis and interpretation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with Mitratech's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of your strategic thinking, content creation, and data analysis skills
• Research Mitratech's products and industry to demonstrate your understanding of the role and company
• Practice presenting your ideas clearly and concisely, using data and examples to support your points

ATS Keywords: Product Marketing, Market Research, Strategic Thinking, Tactical Execution, Content Creation, Presentation Skills, Communication Skills, Data Analysis, Cross-Functional Collaboration, B2B Marketing, Project Management, Competitive Intelligence, Relationship Building, Pipeline Development, Product Launches, Retention Strategies

ASSUMPTION: The interview process is designed to assess your strategic thinking, communication, and collaboration skills, as well as your cultural fit with Mitratech's values.

🛠️ Tools & Technologies

• MS Office Suite (PowerPoint, Excel, Word)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies are standard for the product marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Results-driven and focused on achieving business goals
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and open to feedback, with a willingness to learn and grow

Self-Assessment Questions:

• Do you have a proven track record of driving market strategy and product adoption through strategic content creation?
• Are you comfortable working independently and managing multiple deadlines in a fast-paced, dynamic environment?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?

ASSUMPTION: Mitratech values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable, with a strong focus on achieving results and working well with others.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• The legal tech industry is competitive and fast-paced, with a strong demand for innovative and effective solutions
• The role may require occasional travel for meetings, events, or client visits
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues

ASSUMPTION: These challenges can be mitigated through effective time management, communication, and collaboration skills, as well as a strong commitment to work-life balance and self-care.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on strategic thinking and data analysis, with a focus on driving market strategy and product adoption
• The legal tech industry is unique in its focus on risk management and compliance, requiring a strong understanding of legal and regulatory requirements
• This role offers opportunities for career growth and professional development within Mitratech's dynamic and collaborative environment

ASSUMPTION: This role is well-suited for candidates with a strong background in product marketing, seeking to advance their career in a dynamic and innovative industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including market research, competitive analysis, and strategic messaging
• Creating a series of thought leadership content pieces, such as white papers, blog posts, and webinars, to establish Mitratech's expertise in the legal tech industry
• Conducting a comprehensive competitive analysis and using the findings to inform product positioning and messaging

ASSUMPTION: These sample projects are representative of the strategic thinking, content creation, and data analysis skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the product marketing team and how this role fits into that vision?
• How does the marketing team collaborate with product management and sales to ensure alignment and successful product launches?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing those challenges?
• How does the company support the professional development and growth of its employees, particularly within the marketing team?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to assess the company's long-term vision, collaborative culture, and commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of your strategic thinking, content creation, and data analysis skills
• Research Mitratech's products and industry to demonstrate your understanding of the role and company
• Practice presenting your ideas clearly and concisely, using data and examples to support your points
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.