📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Modernizing Medicine, Inc.
🔹 Location: United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (South Florida preferred, remote with travel up to 15%)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and executing high-velocity product launches
- Collaborating with cross-functional teams to develop strategic go-to-market plans
- Crafting value propositions and messaging that resonate with key markets and personas
- Conducting in-depth research to guide future roadmaps
- Working closely with frontline teams as the go-to expert on customers and competitors
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork, with a focus on driving product innovation and customer value.
📋 Key Responsibilities
✅ Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
✅ Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans
✅ Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
✅ Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling
✅ Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
✅ Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
✅ Maintain and continuously improve persona sheets and competitor comparisons to remain one step ahead at all times
ASSUMPTION: This role requires strong analytical, communication, and project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business or Marketing; MBA preferred
Experience: 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement, ideally in healthcare
Required Skills:
- Proven experience driving direction and alignment with large cross-functional teams
- Strong writing, speaking, and presentation skills
- Ability to work eastern or central business hours
Preferred Skills:
- Certification(s) from Product Marketing Alliance or Pragmatic Institute
- Experience in a business-to-business (B2B) environment with high-tech products/services
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Comprehensive medical, dental, and vision benefits
- 401(k) matching contribution
- Generous paid time off and paid parental leave programs
- Company-paid life and disability benefits, flexible spending account, and employee assistance programs
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters
Working Hours: Full-time, with a preference for local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; open to remote talent who can travel domestically up to 15%
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Modernizing Medicine is a software development company specializing in electronic health records (EHR) and practice management (PM) systems, as well as revenue cycle management (RCM) services for specialty medical practices.
Company Size: Modernizing Medicine has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2010, with headquarters in Boca Raton, Florida, and additional offices in California, Chile, and India.
Company Description:
- Placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform
- Empowering specialty medical practices with clinical, financial, and operational software solutions designed to enable better, more personalized patient care
- Providing products and services for dermatology, gastroenterology, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry, and urology practices, as well as ambulatory surgery centers
Company Specialties:
- EHR for Dermatology
- EHR for Ophthalmology
- EHR for Otolaryngology
- EHR for Plastic Surgery
- EHR for Orthopedics
- EHR for Gastroenterology
- Revenue Cycle Management
- Practice Management
- Pathology
- Telehealth
- Analytics
Company Website: www.modmed.com
ASSUMPTION: Modernizing Medicine's focus on specialty-specific cloud platforms and patient-centered care sets it apart in the healthcare technology industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Product Marketing and collaborates closely with cross-functional teams, including Product, Marketing, Sales, and Customer Success.
Work Arrangement: Hybrid, with a preference for local talent in South Florida and remote availability for some roles with travel up to 15%.
Growth Opportunities:
- Potential advancement to a Senior Product Marketing Manager role
- Expansion of responsibilities based on company growth and product portfolio evolution
- Opportunities to work on high-impact projects and drive strategic initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modernizing Medicine's headquarters in Boca Raton, Florida, offers a hybrid work environment with on-site and remote work options.
Office Location(s): Boca Raton, Florida (headquarters), Roseville, California, and Santiago, Chile
Geographic Context:
- Boca Raton, Florida: A vibrant city with a mix of urban and suburban living, offering a variety of cultural, entertainment, and outdoor activities
- Roseville, California: A family-friendly city with a strong sense of community, located in the Sacramento metropolitan area
- Santiago, Chile: The capital and largest city in Chile, known for its rich cultural heritage, modern infrastructure, and bustling business environment
Work Schedule: Full-time, with a preference for local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; open to remote talent who can travel domestically up to 15%
ASSUMPTION: Modernizing Medicine's hybrid work environment offers flexibility and work-life balance, with opportunities to collaborate and connect with team members both in-person and remotely.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Behavioral and skills-based interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and achievements
- Cross-functional team collaboration skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Alignment with Modernizing Medicine's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive cross-functional team collaboration
- Research Modernizing Medicine's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
ATS Keywords: Product Marketing, B2B Marketing, Cross-Functional Team, Go-To-Market Strategy, Customer Segmentation, Value-Based Messaging, Competitive Analysis, High-Velocity Product Launches, Hybrid Work Environment, South Florida, United States
ASSUMPTION: Modernizing Medicine's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving strategic product marketing initiatives.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various marketing, project management, and data analysis tools to optimize product launches and drive strategic go-to-market campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Intelligent, specialty-specific cloud platform
- Empowering specialty medical practices
- Clinical, financial, and operational software solutions
- Collaboration and teamwork
Work Style:
- Highly collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable to changing priorities
- Results-oriented and focused on driving customer value
- Positive and enthusiastic team environment
Self-Assessment Questions:
- Do you thrive in a highly collaborative, cross-functional work environment?
- Are you comfortable working with large datasets and conducting in-depth research to drive strategic decisions?
- Do you have a proven track record of driving product innovation and customer value through strategic go-to-market campaigns?
- Are you comfortable working in a hybrid or remote work environment, with a focus on driving results and maintaining strong team connections?
ASSUMPTION: Modernizing Medicine's culture values collaboration, data-driven decision-making, and a positive, results-oriented work environment, with a strong focus on driving customer value.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, high-growth environment
- Balancing the need for strategic, long-term planning with the agility to adapt to changing market conditions and customer feedback
- Working effectively with remote team members and maintaining strong team connections in a hybrid work environment
- Navigating a large, complex organization with diverse teams and priorities
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategy, customer segmentation, and value-based messaging, while the Product Manager role is more focused on product development and roadmap definition.
- Industry-specific context: Modernizing Medicine's focus on specialty-specific cloud platforms and patient-centered care sets it apart in the healthcare technology industry, with unique challenges and opportunities compared to other software development companies.
- Career path comparison: A Product Marketing Manager role can lead to senior-level positions within marketing or transition to a Chief Marketing Officer role, while a Product Manager role can lead to senior-level positions within product development or transition to a Chief Product Officer role.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions is crucial for candidates to make informed career decisions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new EHR module targeting orthopedic practices
- Conducting customer segmentation research to identify high-value market segments for a telehealth product offering
- Creating a competitive analysis report to inform product positioning and messaging for a new revenue cycle management service
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Product Marketing Manager role at Modernizing Medicine.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product launch you've worked on and the challenges you faced?
- How does the company support collaboration and knowledge-sharing between different teams and departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for professional development and growth within the product marketing team and the company as a whole?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive cross-functional team collaboration
- Research Modernizing Medicine's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
