📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: NICE
🔹 Location: USA - Hoboken, NJ, USA - Atlanta, GA, USA - Richardson, TX, USA - Sandy, UT
🔹 Job Type: Hybrid (2 office days per week)
🔹 Category: Software Development
🔹 Date Posted: 2025-05-30
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Differentiated positioning, messaging, and storytelling for CXone Mpower AI platform content
- High-impact sales enablement content and programs, including training
- Engaging thought leadership, from concept to execution
- Targeted use cases, win stories, case studies, and customer speaker collaborations
- Distinct Analyst Relations content for RFIs, briefings, etc.
ASSUMPTION: This role requires a strong understanding of AI-powered Customer Service Automation and the ability to translate technical features into business outcomes.
📋 Key Responsibilities
✅ Create and manage content for CXone Mpower AI platform, including positioning, messaging, and storytelling
✅ Develop and execute high-impact sales enablement content and programs, including training
✅ Develop and execute thought leadership content, from concept to execution
✅ Create targeted use cases, win stories, case studies, and collaborate with customer speakers for events and webinars
✅ Develop distinct Analyst Relations content for RFIs, briefings, etc.
ASSUMPTION: This role requires strong collaboration with various teams, including product management, product marketing, sales, and others across NICE.
🎯 Required Qualifications
Education: Bachelor’s degree in business management, Marketing, or related field
Experience: 3+ years of experience in software product marketing
Required Skills:
- Proven experience in B2B marketing of enterprise software, preferably in customer service arena
- Strong interest in AI-powered Customer Service automation
- Ability to translate technology features into differentiating value propositions
- Excellent written and verbal communication skills
- Excellent presentation capabilities
Preferred Skills:
- Experience with open platform technologies
- Familiarity with sales enablement tools and processes
ASSUMPTION: A background in customer service or related industries is highly desirable but not strictly required if the candidate demonstrates strong transferable skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level product marketing role in the software development sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NICE is a leading provider of software products used by global businesses to deliver extraordinary customer experiences, fight financial crime, and ensure public safety.
Company Size: NICE has 5,001-10,000 employees, providing a large and established environment with ample opportunities for growth and collaboration.
Founded: NICE was founded in 1986 and has since grown to become a market leader in its domains, with a strong focus on innovation, AI, cloud, and digital technologies.
Company Description:
- NICE software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations
- The company specializes in customer service automation, financial crime prevention, and public safety solutions
- NICE is known for its innovative and profitable approach, setting high standards and executing beyond them
Company Specialties:
- Customer Service Automation
- Digital Self Service
- Artificial Intelligence
- Proactive Customer Outreach
- CCaaS
- Cloud
- Customer Experience
- Multi-Channel Interactions Recording
- Workforce Optimization
- Customer Journey Solutions
- Omnichannel Recording
- Workforce Engagement Management
- Real-time Authentication
- and Workforce Augmentation
Company Website: http://www.nice.com
ASSUMPTION: NICE is a well-established company with a strong market presence and a reputation for innovation and excellence in its domains.
📊 Role Analysis
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role reports directly to the Director, Product Marketing
Work Arrangement: This is a hybrid role with 2 office days per week and 3 remote workdays
Growth Opportunities:
- Potential career progression within the product marketing team or across other functions within NICE
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Chance to gain experience in AI-powered Customer Service Automation and other emerging technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, given NICE's size, market leadership, and focus on innovation.
🌍 Location & Work Environment
Office Type: NICE has multiple office locations across the United States, with the headquarters in Hoboken, New Jersey
Office Location(s): Hoboken, New Jersey; Atlanta, Georgia; Richardson, Texas; Sandy, Utah
Geographic Context:
- Hoboken, New Jersey: Urban area with easy access to New York City
- Atlanta, Georgia: Large metropolitan area with a diverse economy and cultural scene
- Richardson, Texas: Suburban area near Dallas, with a mix of urban and rural environments
- Sandy, Utah: Suburban area south of Salt Lake City, with a family-friendly atmosphere
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The office locations offer a mix of urban and suburban environments, providing a variety of living and working options for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Understanding of AI-powered Customer Service Automation and related technologies
- Ability to translate technical features into business outcomes
- Strong communication and presentation skills
- Collaboration and teamwork capabilities
- Alignment with NICE's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of AI-powered Customer Service Automation and NICE's products
- Prepare examples of your work, such as case studies or marketing campaigns, to showcase your skills
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: AI, Customer Service Automation, Product Marketing, B2B Marketing, Sales Enablement, Thought Leadership, Analyst Relations, Customer Service, Enterprise Software, Technical Translation, Storytelling, Market Knowledge, Influence, Consensus Building, Presentation Skills
ASSUMPTION: NICE uses Applicant Tracking System (ATS) software to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- AI-powered Customer Service Automation platforms (e.g., NICE CXone Mpower)
ASSUMPTION: Familiarity with these tools and technologies is not strictly required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and execution
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong customer focus and commitment to excellence?
- Are you open to learning and adapting to new technologies and processes?
- Do you align with NICE's company values and culture?
ASSUMPTION: NICE values candidates who are innovative, customer-focused, collaborative, and adaptable, with a strong commitment to excellence and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Collaborating with diverse teams may necessitate strong communication and interpersonal skills
- Keeping up with emerging technologies and industry trends may require continuous learning and adaptation
- Balancing multiple projects and deadlines may demand strong organizational skills and attention to detail
- Working in a large, established organization may present unique challenges and opportunities compared to smaller or startup environments
ASSUMPTION: These challenges can be overcome with strong skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on AI-powered Customer Service Automation and enterprise software marketing
- Industry-specific context: NICE operates in the customer service automation and enterprise software sectors, with a strong focus on AI and cloud technologies
- Career path comparison: This role can lead to career progression within the product marketing team or across other functions within NICE, with opportunities to work on high-impact projects and gain experience in emerging technologies
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing a comprehensive marketing campaign for CXone Mpower AI platform launch
- Creating targeted use cases and case studies to demonstrate the platform's capabilities and benefits
- Collaborating with customer speakers to deliver engaging presentations at industry events and webinars
- Developing and executing a thought leadership content strategy, from concept to execution
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing team in the next 12-24 months?
- How does this role collaborate with other teams, such as product management and sales, to drive adoption and growth?
- What are the key priorities for the first 90 days in this role?
- How does NICE support the professional development and growth of its employees?
- What are the most rewarding aspects of working at NICE, according to current employees?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as case studies or marketing campaigns, to showcase your skills
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your thoughts on the company, the role, and your fit within the team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
