📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Tremendous
🔹 Location: Remote (Americas)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for top customer segments
- Conducting research to inform audience segmentation, positioning, and campaign strategy
- Collaborating with cross-functional teams to support product launches and enable internal teams
- Tracking campaign performance and refining go-to-market plans based on data insights
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a data-driven approach to decision-making.
📋 Key Responsibilities
✅ Lead go-to-market strategy for 1-2 of Tremendous’ top customer segments in partnership with the Director of Product Marketing
✅ Conduct ICP research to make data-driven recommendations on audience segmentation, positioning/messaging, and campaign strategy
✅ Execute a mix of broad and targeted (ABM) outreach strategies to drive new deals within your target customer segment(s)
✅ Collaborate with Content and Growth to surface compelling content ideas and test new channels (e.g., events, partnerships, third-party sites, web)
✅ Cultivate relationships with customers, partners, and industry experts to inform content and keep a pulse on market trends
✅ Track campaign performance, sales metrics, and segment health to refine go-to-market plans
✅ Partner with Product and Sales to support product launches end-to-end, from internal enablement to external marketing campaigns
✅ Maintain competitive intelligence and support the team in identifying and communicating key differentiators
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of product marketing experience, preferably in B2B SaaS
Required Skills:
- Proven ability to understand customer needs, behaviors, and buying journeys
- Experience crafting messaging and positioning for specific customer segments, personas, or use cases
- Strong communication skills, with the ability to translate complex ideas into clear, compelling copy
- Familiarity with go-to-market motions, including product launches, campaigns, and internal enablement
- Comfort with qualitative and quantitative research methods
- Experience collaborating with sales, growth, and content teams to support pipeline and revenue goals
- Strong organizational skills, with the ability to prioritize, manage multiple projects, and hit deadlines
- Self-starter mindset, with a desire to take initiative and make recommendations backed by data
Preferred Skills:
- Previous account-based marketing (ABM) experience
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and a data-driven approach will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000 USD per year (based on experience and location)
Benefits:
- Competitive pay
- Equity
- Benefits package
Working Hours: Full-time, flexible schedule with a focus on results and work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in a fully remote company. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically global payouts and rewards
Company Size: 51-200 employees (fully remote)
Founded: 2010
Company Description:
- Tremendous is the simplest way to send rewards and payouts globally
- Offers 1,000+ redemption options and handles international sending complexities
- Free to use, with only a fee for what is sent
- Highly profitable and self-funded
Company Specialties:
- Technology and enterprise software
- Prepaid cards, customer promotions, and market research incentives
- Health and wellness incentives, payouts, global payments, and bulk payments
Company Website: www.tremendous.com
ASSUMPTION: Tremendous is a well-established, profitable company with a strong focus on technology and global payout solutions.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression
Reporting Structure: Reports directly to the Director of Product Marketing
Work Arrangement: Fully remote, with the ability to work from anywhere in the Americas
Growth Opportunities:
- Potential to expand the scope of responsibilities based on performance and company growth
- Opportunities to collaborate with and learn from experienced team members
- Chance to make a significant impact on the company's go-to-market strategy and growth
ASSUMPTION: This role offers a unique opportunity to work in a high-growth, fully remote environment with a strong focus on career development.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (work from anywhere in the Americas)
Geographic Context:
- Tremendous is a global company with customers in over 200 countries
- The Americas region includes North, Central, and South America
- This role requires the ability to work with customers and teams across different time zones
Work Schedule: Flexible, with a focus on results and work-life balance
ASSUMPTION: The fully remote work environment at Tremendous offers a high degree of flexibility and the opportunity to work from anywhere in the Americas.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of Product Marketing to discuss the role, responsibilities, and qualifications
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Understanding of customer needs and buying journeys
- Ability to craft compelling messaging and positioning
- Experience with go-to-market motions and campaign strategy
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to customer segmentation, messaging, and campaign strategy
- Demonstrate your ability to work independently and collaboratively in a remote environment
ATS Keywords: Product Marketing, Customer Segmentation, Messaging, Campaign Strategy, Research, Communication, Collaboration, Organizational Skills, Self-Starter, Account-Based Marketing
ASSUMPTION: The application process at Tremendous is designed to assess candidates' qualifications, cultural fit, and problem-solving skills in a comprehensive and fair manner.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Customer research and survey tools (e.g., SurveyMonkey, Typeform)
- Project management and collaboration tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for the product marketing industry and can be learned or adapted to based on prior experience.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Customer-centricity
- Transparency
- Collaboration
- Continuous learning
Work Style:
- Highly independent and self-driven
- Strong communication and collaboration skills
- Results-oriented, with a focus on data-driven decision-making
- Adaptable and comfortable working in a remote, dynamic environment
Self-Assessment Questions:
- Do you thrive in a remote, independent work environment?
- Are you comfortable working with customers and teams across different time zones?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Tremendous values a strong cultural fit, with an emphasis on simplicity, customer-centricity, transparency, collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a remote work environment
- Adapting to a fast-paced, dynamic company culture
- Working with customers and teams across different time zones
- Developing a deep understanding of global payout and rewards solutions
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced, remote work environment and the need to adapt to a new industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on customer segmentation, messaging, and campaign strategy
- This role is unique in its global focus and the need to work with customers and teams across different time zones
- Career progression opportunities are available based on performance and company growth
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on customer segmentation, messaging, and campaign strategy in a global context.
📝 Sample Projects
- Developing a go-to-market strategy for a new customer segment, including research, messaging, and campaign planning
- Conducting customer interviews and surveys to inform segmentation and positioning
- Supporting a product launch, including internal enablement and external marketing campaigns
ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's ability to conduct research, develop strategic plans, and execute tactical campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does Tremendous support the professional development and growth of its employees?
- What are the key challenges facing the company, and how does this role contribute to addressing them?
- How does Tremendous measure the success of its product marketing efforts, and how will my performance be evaluated?
- What is the company's approach to remote work, and how does it support employees in this environment?
ASSUMPTION: The key questions to ask during the interview are designed to assess the company's go-to-market strategy, culture, and approach to professional development and remote work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
