Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Recorded Future

🔹 Location: Boston, MA

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Recorded Future’s platform and modules
• Crafting compelling product messaging and positioning that resonates with customers
• Collaborating with cross-functional teams to ensure products and security outcomes stand out in the market
• Conducting competitive research and creating battlecards to support sales teams

ASSUMPTION: This role requires a strong understanding of cybersecurity and threat intelligence, as well as the ability to break down complex technical concepts into clear and engaging messaging.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for Recorded Future’s platform and modules

✅ Craft compelling product messaging and positioning that resonates with customers

✅ Collaborate with cross-functional teams to ensure products and security outcomes stand out in the market

✅ Conduct competitive research and create battlecards to support sales teams

✅ Develop and present sales enablement materials to support sales teams in communicating product value to prospects and clients

✅ Create and refresh marketing content and documentation to support the platform and key modules

✅ Lead successful product and capability launches, coordinating activities across marketing, sales, and product teams

ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or client meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in a product marketing role or technical marketing experience

Required Skills:

• Proven experience developing and identifying content required for the buyer journey and product lifecycle
• Strong communication (verbal, written, listening) and presentation skills
• Initiative for solving complex problems using data and a strong track record of taking projects from idea to execution
• Willingness to learn and grow, collaborate with a growing PMM team, and ambition to drive company and project success

Preferred Skills:

• Experience working with cross-functional teams, including product management, sales, and other marketing teams
• Experience at a high-growth, fast-paced technology company, preferably in B2B cybersecurity, IT, or SaaS

ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage in this position.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (based on industry standards for a mid-level product marketing role in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible time off and paid holidays
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Recorded Future is the world’s largest threat intelligence company, serving over 1,900 clients worldwide and generating over $300M in sales. The company operates in the competitive and rapidly evolving cybersecurity landscape.

Company Size: Recorded Future has 1,000+ employees, making it a large organization with significant resources and opportunities for growth. This size allows for a diverse range of teams and projects, providing employees with ample opportunities to learn and advance their careers.

Founded: Recorded Future was founded in 2009 and has since grown to become a market leader in threat intelligence, helping organizations eliminate security blindspots and providing cross-domain coverage across cyber, physical, fraud, and geopolitical risks.

Company Description:

• Recorded Future is committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds, and lifestyles.
• The company offers a comprehensive benefits package, including health insurance, 401(k) matching, flexible time off, and parental leave.
• Recorded Future is an equal opportunity and affirmative action employer, committed to diversity, inclusion, and ethical business practices.

Company Specialties:

• Threat intelligence
• Cybersecurity
• Risk management
• Data analysis
• Product marketing

Company Website: Recorded Future

ASSUMPTION: Recorded Future’s large size and market leadership provide employees with ample opportunities for growth and development, as well as exposure to a wide range of projects and clients.

📊 Role Analysis

Career Level: The Product Marketing Manager role is a mid-level position, typically suited for candidates with 2-5 years of experience in product marketing or a related field.

Reporting Structure: This role reports directly to the Product Marketing Lead and works collaboratively with cross-functional teams, including product development, sales, and marketing.

Work Arrangement: This role offers remote work options, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• Advancement to a senior or director-level product marketing role
• Expansion into other areas of marketing or management
• Cross-functional collaboration and project-based opportunities

ASSUMPTION: The Product Marketing Manager role offers significant growth potential, as Recorded Future continues to expand its platform and customer base.

🌍 Location & Work Environment

Office Type: Recorded Future has multiple office locations worldwide, with the headquarters in Somerville, MA. The company also offers remote work options for many of its positions.

Office Location(s): 363 Highland Avenue, Somerville, MA 02144, US; 800 N Glebe Rd, Suite 600, Arlington, Virginia 22203, US; Västra Hamngatan 24, Göteborg, Västra Götaland County 411 17, SE; 16 Brunswick Place, London, England N1 6DZ, GB; 109 North Bridge Road, Singapore, 169097, SG; Level 26, Kyobashi Edogrand, 2-2-1 Kyobashi, Tokyo, 104-0031, JP; Internet City Building #17, Office 258, Dubai, AE

Geographic Context:

• The Boston area is a major hub for technology and cybersecurity companies, providing ample opportunities for networking and professional growth.
• The region offers a diverse range of cultural, recreational, and educational opportunities, making it an attractive place to live and work.
• The cost of living in the Boston area is relatively high compared to other US cities, but competitive with other major tech hubs.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote work option for this role allows for greater flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Product Marketing Lead or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and skills
• Understanding of cybersecurity and threat intelligence
• Communication and presentation skills
• Problem-solving abilities and data-driven decision-making
• Cultural fit and alignment with Recorded Future’s core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of cybersecurity and threat intelligence by researching Recorded Future’s platform and modules
• Prepare examples of your product marketing work, such as messaging frameworks, go-to-market strategies, or sales enablement materials
• Showcase your communication and presentation skills by practicing common interview questions and scenarios
• Research Recorded Future’s company culture and values to ensure a strong cultural fit

ATS Keywords: Product Marketing, Go-to-Market, Competitive Research, Messaging Development, Sales Enablement, Content Creation, Product Launch, Cybersecurity, Threat Intelligence

ASSUMPTION: Recorded Future’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (G Suite)
• Asana
• Slack

ASSUMPTION: Recorded Future uses a variety of tools and technologies to streamline its marketing and sales processes, improve collaboration, and enhance productivity.

👔 Cultural Fit Considerations

Company Values:

• High Standards: Recorded Future strives for excellence in all aspects of its business, from product development to customer service
• Inclusion: The company fosters a diverse and inclusive work environment, where all employees feel valued and respected
• Ethical Behavior: Recorded Future is committed to conducting business in an ethical and responsible manner, adhering to all relevant laws and regulations

Work Style:

• Collaborative: Recorded Future encourages cross-functional collaboration and teamwork to drive innovation and success
• Data-Driven: The company uses data and analytics to inform decision-making and improve performance
• Agile: Recorded Future embraces change and adapts quickly to new challenges and opportunities

Self-Assessment Questions:

• Do you embrace Recorded Future’s commitment to high standards and continuous improvement?
• Are you comfortable working in a diverse and inclusive team environment?
• Do you have experience working in an agile and data-driven organization?

ASSUMPTION: Recorded Future’s company culture is characterized by high standards, inclusion, and ethical behavior, with a strong emphasis on collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• The competitive nature of the cybersecurity industry may present challenges in standing out and differentiating Recorded Future’s platform and modules
• The rapid evolution of cyber threats and technologies may require continuous learning and adaptation
• The remote work arrangement may present challenges in maintaining work-life balance and fostering a strong company culture
• The cost of living in the Boston area may be a barrier for some candidates

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• The Product Marketing Manager role at Recorded Future differs from similar roles at other cybersecurity companies in its focus on threat intelligence and cross-domain coverage
• The cybersecurity industry is characterized by rapid innovation and continuous evolution, requiring product marketers to stay up-to-date with the latest trends and threats
• The career path for a Product Marketing Manager at Recorded Future may include advancement to senior or director-level roles, as well as opportunities to expand into other areas of marketing or management

ASSUMPTION: The Product Marketing Manager role at Recorded Future offers unique opportunities and challenges, requiring candidates to possess a strong understanding of cybersecurity and threat intelligence, as well as the ability to adapt to a rapidly evolving industry.

📝 Sample Projects

• Developing a go-to-market strategy for Recorded Future’s new platform module, focusing on key customer segments and messaging frameworks
• Creating a competitive battlecard to support sales teams in differentiating Recorded Future’s platform from a major competitor
• Leading a product launch campaign for an updated version of Recorded Future’s core platform, including messaging, content, and sales enablement materials

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Product Marketing Manager at Recorded Future, requiring strong communication, collaboration, and problem-solving skills.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team’s structure and how this role fits within the organization?
• How does Recorded Future differentiate its platform and modules from competitors in the cybersecurity industry?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Recorded Future support the professional development and growth of its product marketing team members?
• What is the company’s approach to remote work and work-life balance?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Recorded Future’s careers page
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your product marketing work, such as messaging frameworks, go-to-market strategies, or sales enablement materials
• Research Recorded Future’s company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.