Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: QuickNode

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Deeply understanding QuickNode's customers through interviews and feedback loops
• Developing compelling positioning and messaging that resonates with customers
• Collaborating with Product, Marketing, and Sales teams to align messaging and create customer-facing content
• Supporting go-to-market activities for new product launches and feature updates
• Tracking and reporting on campaign and messaging performance

ASSUMPTION: This role requires a strong understanding of customer needs and the ability to translate those insights into effective marketing strategies.

📋 Key Responsibilities

✅ Lead efforts to deeply understand QuickNode's customers through interviews, surveys, support tickets, sales calls, and usage data

✅ Translate customer insights into compelling positioning and messaging that focuses on solutions, not just features

✅ Partner with Product and Marketing to clearly communicate the “why” behind what QuickNode builds and how it solves real-world problems

✅ Create customer-facing content (one-pagers, case studies, landing pages, etc.) that highlights outcomes and use cases

✅ Collaborate with Sales to align messaging with what resonates in the field and to identify opportunities for new collateral

✅ Coordinate Go-to-Market activities for new product launches and feature updates

✅ Support marketing campaigns targeted at specific customer segments, with a focus on personalization and relevance

✅ Assist in organizing webinars, events, or other educational formats that drive customer engagement

✅ Track and report on campaign and messaging performance to continuously refine and improve

ASSUMPTION: This role requires strong communication, collaboration, and analytical skills to effectively manage multiple responsibilities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in product marketing or technical growth marketing

Required Skills:

• Strong positioning and storytelling skills, especially when distilling technical topics into clear value propositions
• Familiarity with digital marketing channels including social media, advertising, email campaigns, and landing pages
• Strong writing and communication skills, especially when explaining complex topics simply
• A natural curiosity and eagerness to learn from customers and advocate for their perspective internally
• A self-starter mindset, comfortable working cross-functionally and adapting to a fast-paced environment
• Collaborative spirit with the ability to give and receive feedback constructively

Preferred Skills:

• Experience with developer-focused or B2B tech products
• Exposure to or interest in Web3/blockchain ecosystems

ASSUMPTION: Candidates with experience in product marketing or technical growth marketing, along with a strong understanding of customer needs and digital marketing channels, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $121,500 - $135,000 per year (USD)

Benefits:

• Competitive benefits package
• Quarterly bonus tied to company and individual goal achievement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is based on the information provided in the job listing and is subject to change based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blockchain Services

Company Size: 51-200 employees (Mid-sized)

Founded: 2017

Company Description:

• QuickNode simplifies blockchain infrastructure for teams big and small
• Provides access to 60+ blockchains and 100+ networks through a lightning-fast global API
• Offers high-leverage tools and expert support to evolve, enhance, and push the boundaries of blockchain applications

Company Specialties:

• Web3
• Ethereum
• Blockchain
• P2P
• Distributed Systems
• Managed Ethereum Node
• Solana
• SaaS
• Polygon
• dApps
• API
• RPC

Company Website: https://www.quicknode.com

ASSUMPTION: QuickNode is a mid-sized company focused on providing infrastructure and tools for blockchain applications, with a strong emphasis on Web3 and Ethereum.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote solely, with a focus on asynchronous communication and collaboration

Growth Opportunities:

• Potential to grow into a senior role within the marketing team as the company expands
• Opportunities to learn about blockchain technology and its applications
• Chance to work with a diverse range of customers and stakeholders

ASSUMPTION: This role offers opportunities for growth and learning within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (Remote work only)

Geographic Context:

• QuickNode is a global company with customers and team members worldwide
• The company's headquarters is in Miami, Florida, but employees can work from anywhere in the United States
• The remote work environment requires strong communication and collaboration skills

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and outcomes

ASSUMPTION: The remote work environment at QuickNode requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing

Key Assessment Areas:

• Customer understanding and empathy
• Communication and storytelling skills
• Digital marketing knowledge
• Collaboration and teamwork
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of QuickNode's products and the blockchain industry
• Prepare examples of your past work that showcase your ability to understand customer needs and create effective marketing strategies

ATS Keywords: Product Marketing, Technical Growth Marketing, Web3, Blockchain, Storytelling, Digital Marketing, Customer Engagement, Collaboration, Curiosity, Self-starter, Feedback, Content Creation, Go-to-Market Strategy, Campaign Performance, Customer Insights

ASSUMPTION: The application process at QuickNode is designed to assess candidates' skills and fit for the role, with a focus on customer understanding, communication, and digital marketing expertise.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• Transparent

Work Style:

• Remote and asynchronous work environment
• Focus on results and outcomes
• Strong communication and collaboration skills
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a strong understanding of customer needs and the ability to translate those insights into effective marketing strategies?
• Are you comfortable working in a remote and asynchronous work environment?
• Do you have strong communication and collaboration skills, with the ability to give and receive feedback constructively?

ASSUMPTION: QuickNode values candidates who are customer-centric, innovative, collaborative, adaptable, and transparent, with strong communication and collaboration skills.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the blockchain industry can present unique challenges and require quick adaptation
• The remote work environment may require strong self-motivation and time management skills
• The need to understand and communicate complex technical concepts to a diverse range of stakeholders
• The requirement to balance multiple responsibilities and stakeholders, with a focus on customer needs and business outcomes

ASSUMPTION: The potential challenges of this role are related to the fast-paced and dynamic nature of the blockchain industry, the remote work environment, and the need to balance multiple responsibilities and stakeholders.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on understanding and communicating technical concepts to a diverse range of stakeholders
• In the blockchain industry, this role requires a deeper understanding of blockchain technology and its applications
• Career progression in this role may involve moving into a senior marketing role or exploring other opportunities within the company, such as product management or customer success

ASSUMPTION: This role is unique in its focus on the blockchain industry and the need to understand and communicate complex technical concepts to a diverse range of stakeholders.

📝 Sample Projects

• Creating a customer persona based on interviews and data analysis
• Developing a go-to-market strategy for a new blockchain product or feature
• Designing and executing a marketing campaign targeted at a specific customer segment
• Creating customer-facing content (e.g., case studies, landing pages, blog posts) that highlights outcomes and use cases

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to understand customer needs, develop effective marketing strategies, and create customer-facing content that highlights outcomes and use cases.

❓ Key Questions to Ask During Interview

• Can you describe the typical customer for QuickNode's products and how this role will help understand and serve their needs?
• How does QuickNode approach go-to-market strategies for new products or features, and how will this role contribute to that process?
• What are the key challenges facing QuickNode's customers, and how does this role address those challenges through marketing and communication strategies?
• How does QuickNode support the professional development and growth of its employees, particularly in this role?
• What is the company's approach to remote work and collaboration, and how does this role fit into that structure?

ASSUMPTION: These key questions are designed to help the candidate understand the role's responsibilities, the company's approach to marketing and customer engagement, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to understand customer needs and create effective marketing strategies
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.