Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Keeper Security, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving business growth and market Keeper's products
• Crafting compelling messaging and positioning for new features and products
• Collaborating with cross-functional teams for successful product launches
• Conducting market research and competitor analysis
• Creating sales enablement materials and providing training to the sales team

ASSUMPTION: This role requires a strong understanding of B2B cybersecurity SaaS products and markets, as well as exceptional communication and project management skills.

📋 Key Responsibilities

✅ Lead and execute cross-functional product and feature launches

✅ Define use cases, product messaging, positioning, value propositions, and customer profiles

✅ Become a subject matter expert in privileged access management and password management

✅ Partner with product management and demand generation teams to create content around new products and features

✅ Work closely with channel partners and MSPs to develop co-marketing initiatives and campaigns

✅ Act as the voice of the customer, gathering feedback and developing case studies, testimonials, and user stories

✅ Conduct market research and competitor analysis to influence product marketing strategies

✅ Create sales enablement materials, product presentations, and other collateral to empower the sales team

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, as well as strong project management skills to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of B2B cybersecurity SaaS-focused experience in a product/solutions marketing role

Required Skills:

• Proven experience with differentiated product messaging, positioning, and market leadership
• Comfortable using AI tools to boost productivity and creativity
• Experience with successful cross-functional product and feature launches
• Exceptional written and verbal communication and presentation skills
• Project management skills to manage multiple priorities in a dynamic environment
• Self-starter and problem solver who works well within a team
• Innovative, fast-paced, energetic, and a great team cross-functional collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline

Preferred Skills:

• Experience with SEO-optimized content creation
• Familiarity with the cybersecurity industry and its trends
• Experience working with channel partners and MSPs

ASSUMPTION: Candidates with experience in B2B cybersecurity SaaS marketing and a strong understanding of the industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity SaaS industry)

Benefits:

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• Generous PTO plan (including paid Bereavement/Jury Duty, etc.)
• Above market annual bonuses

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for the remote team

ASSUMPTION: The salary range is based on industry standards for a Product Marketing Manager with the required experience level. The benefits package is competitive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper Security operates in the competitive Software Development industry, focusing on cybersecurity solutions

Company Size: Keeper Security has 501-1,000 employees, providing ample opportunities for collaboration and growth

Founded: 2011, with a decade of experience in the cybersecurity market

Company Description:

• Keeper Security is a leading provider of zero-trust, zero-knowledge security software
• The company offers password management, secure file storage, and remote access solutions
• Keeper's products are trusted by millions of people and thousands of organizations globally

Company Specialties:

• Password Management
• Secure File Storage
• Cyber Security
• Password Security
• Cybersecurity
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• And Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security's focus on zero-trust and zero-knowledge security sets it apart in the competitive cybersecurity market.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to advance their career in product marketing within the cybersecurity industry

Reporting Structure: The Product Marketing Manager reports directly to the Chief Marketing Officer and works closely with cross-functional teams, including product, sales, demand generation, and customer success

Work Arrangement: This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near the global headquarters in Chicago

Growth Opportunities:

• Advancement to Senior Product Marketing Manager or similar roles as the company grows
• Expanding the product marketing team and taking on a leadership role
• Gaining experience in the fast-growing cybersecurity industry and its trends

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Keeper Security continues to expand its products and market share.

🌍 Location & Work Environment

Office Type: Keeper Security has global headquarters in Chicago, with additional offices in Cork, Ireland, and Tokyo, Japan

Office Location(s): 333 North Green St., Suite 811, Chicago, Illinois 60607, US; King's Terrace, 5A Lower Glanmire Rd., Victorian Quarter, Cork T23 DX49, IE; Prime Terrace KAMIYACHO, 4th Floor, 4-1-13 Toranomon, Minato-ku, Tokyo 105-0001 , JP

Geographic Context:

• The United States is the primary market for Keeper Security, with a strong focus on the commercial, public sector, and MSP segments
• Cork, Ireland, and Tokyo, Japan, serve as strategic hubs for international expansion
• The global nature of the role allows for collaboration with teams across multiple time zones

Work Schedule: The work schedule is flexible, with core hours of 10:00 AM - 3:00 PM EST for team meetings and collaboration

ASSUMPTION: The remote nature of this role requires strong self-motivation and time management skills, as well as effective communication with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (Chief Marketing Officer)
• Interview with cross-functional team members (product, sales, demand generation)
• Final interview with the CEO

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Project management skills
• Cultural fit and alignment with Keeper Security's values

Application Tips:

• Highlight relevant experience in B2B cybersecurity SaaS marketing
• Demonstrate a strong understanding of the cybersecurity industry and its trends
• Showcase exceptional communication and project management skills
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Product Marketing, B2B, SaaS, Cybersecurity, Cross-Functional Collaboration, Market Research, Competitor Analysis, SEO, Content Creation, Sales Enablement, Project Management, Communication, Strategic Thinking, Problem Solving, Innovation, Analytical Skills, Team Collaboration

ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing expertise, communication skills, and cultural fit with Keeper Security.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• HubSpot
• Google Workspace (G Suite)
• Asana
• Slack

ASSUMPTION: Keeper Security uses a variety of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Transparent

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-driven and action-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your marketing efforts align with customer needs and preferences?
• Can you provide an example of a successful cross-functional project you've led or contributed to?
• How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Keeper Security values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Keeping up with the latest trends and developments in the cybersecurity industry
• Collaborating effectively with cross-functional teams across different time zones
• Balancing the need for innovation with the requirement to maintain brand consistency

ASSUMPTION: These challenges can be overcome by strong project management skills, a deep understanding of the cybersecurity industry, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position requires a strong focus on B2B cybersecurity SaaS products and markets
• Keeper Security's emphasis on zero-trust and zero-knowledge security sets it apart from competitors
• This role offers significant growth opportunities as Keeper Security continues to expand its products and market share

ASSUMPTION: This role is unique in its focus on B2B cybersecurity SaaS products and markets, with a strong emphasis on zero-trust and zero-knowledge security.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new privileged access management product
• Creating compelling messaging and positioning for a password management solution targeted at the MSP segment
• Launching a successful co-marketing campaign with a strategic channel partner

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Keeper Security support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to provide insight into the company's strategic direction, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B cybersecurity SaaS marketing
• Prepare for the interview by researching Keeper Security's products, market, and competition
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.