📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DealMaker
🔹 Location: Austin, TX
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing plans to drive business objectives
- Collaborating with product management to translate technical benefits into customer value
- Supporting product launches and major releases to drive awareness and adoption
- Conducting market research to identify customer needs and competitive positioning
- Working closely with sales teams to deliver customer insights and provide product training
ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on driving customer-centric outcomes.
📋 Key Responsibilities
✅ Develop and execute product marketing plans aligned with business objectives, creating compelling messaging and positioning that resonates with target audiences.
✅ Collaborate with product management to understand product features and translate technical benefits into customer value.
✅ Support product launches and major releases to drive awareness and adoption.
✅ Conduct market research to identify customer needs, industry trends, and competitive positioning.
✅ Produce high-quality marketing and sales enablement materials and tools.
✅ Work closely with sales teams to deliver customer insights and provide product training.
ASSUMPTION: This role requires a high degree of cross-functional collaboration and the ability to work effectively with various teams within the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or Business.
Experience: Demonstrated 2-5 years of experience in product marketing, preferably within a FinTech or SaaS company.
Required Skills:
- Proven experience in product marketing or a related role within FinTech/SaaS
- Ability to write and develop high impact content and communications
- Strong aptitude for developing persona-driven positioning
- Experience with successful product launches and adoption
- Strong interpersonal skills and ability to work cross-functionally
- Ability to translate technical benefits into customer value
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the capital markets ecosystem
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in Austin, TX)
Benefits:
- Competitive compensation with the opportunity to earn equity
- Shared employee benefit plan (medical, vision, & dental)
- Annual learning support
Working Hours: Full-time position with standard business hours, but flexibility may be available based on team needs and individual arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DealMaker operates in the Financial Services industry, specifically within the FinTech sector, focusing on online capital raising.
Company Size: DealMaker is a Series A tech startup with 51-200 employees, providing a growth-oriented environment for professionals.
Founded: DealMaker was founded in 2018 by leading capital markets lawyers, with a mission to make online capital raising mainstream.
Company Description:
- DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem
- The platform empowers founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns
- DealMaker has raised over $2B across 1,000+ campaigns, with notable customers like EnergyX, Green Bay Packers, Miso Robotics, and Monogram Orthopaedics
Company Specialties:
- Business Technology
- Finance
- Technology
- Private Equity
- Venture Capital
- Digital Offerings
Company Website: www.dealmaker.tech
ASSUMPTION: DealMaker's focus on innovation and growth makes it an attractive option for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Marketing or a similar leadership role within the marketing department.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from DealMaker's headquarters in New York.
Growth Opportunities:
- As DealMaker continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role
- Working closely with various teams within the organization can provide valuable exposure to different aspects of the business
- DealMaker's focus on innovation and growth can provide opportunities for professional development and learning
ASSUMPTION: While not explicitly stated, DealMaker's growth trajectory suggests that there may be opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: DealMaker has a distributed team with employees working remotely and from their headquarters in New York.
Office Location(s): New York, NY
Geographic Context:
- Austin, TX offers a vibrant tech scene and a high quality of life, with a lower cost of living compared to many other major tech hubs
- The city is home to numerous startups and established tech companies, providing ample networking opportunities
- Austin's central time zone can facilitate collaboration with colleagues in other time zones
Work Schedule: Full-time position with standard business hours, but flexibility may be available based on team needs and individual arrangements.
ASSUMPTION: While DealMaker is headquartered in New York, the company's remote-friendly culture allows for flexibility in work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing and product knowledge
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with DealMaker's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in product marketing and your ability to drive customer-centric outcomes
- Prepare for behavioral interview questions that focus on your experience with product launches, market research, and cross-functional collaboration
- Demonstrate your understanding of DealMaker's business and the capital markets ecosystem
ATS Keywords: Product Marketing, FinTech, SaaS, Capital Markets, Customer Value, Product Launches, Market Research, Sales Enablement, Cross-Functional Collaboration
ASSUMPTION: DealMaker's interview process is likely to be thorough and comprehensive, with a focus on assessing the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, CRM systems, and project management tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Prioritize speed over perfection
- Drive outcomes
- Obsess over customers
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Focus on driving customer-centric outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced startup environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you prioritize speed and driving outcomes in your work?
ASSUMPTION: DealMaker's values and work style require candidates who are comfortable working in a fast-paced environment, driving outcomes, and prioritizing customer-centricity.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities
- The need to collaborate effectively with various teams may present communication and coordination challenges
- The requirement to drive customer-centric outcomes may necessitate a deep understanding of customer needs and market trends
- The role may require candidates to work outside of standard business hours to support product launches and other time-sensitive initiatives
ASSUMPTION: While DealMaker offers a dynamic and growth-oriented work environment, the fast-paced nature of the role and the need to collaborate effectively with various teams may present unique challenges for candidates.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on driving customer-centric outcomes and working cross-functionally
- Within the FinTech industry, DealMaker's focus on online capital raising sets it apart from other companies in the sector
- As a Series A tech startup, DealMaker offers a growth-oriented environment with opportunities for career advancement
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on driving customer-centric outcomes and working cross-functionally sets it apart within the industry.
📝 Sample Projects
- Developing and executing a product marketing plan for a new capital raising feature
- Conducting market research to identify customer needs and competitive positioning for an upcoming product launch
- Creating high-quality marketing and sales enablement materials to support a major product release
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Marketing Manager may be responsible for, but the specific projects may vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at DealMaker, and how the Product Marketing Manager would be involved?
- How does DealMaker approach cross-functional collaboration, and what tools do you use to facilitate communication and coordination?
- Can you provide an example of a successful product marketing campaign at DealMaker, and what made it effective?
- How does DealMaker support the professional development and growth of its employees?
- What are the most significant challenges facing the Product Marketing Manager in this role, and how can they be addressed?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's work environment, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing and your ability to drive customer-centric outcomes
- Prepare for behavioral interview questions that focus on your experience with product launches, market research, and cross-functional collaboration
- Demonstrate your understanding of DealMaker's business and the capital markets ecosystem
- Follow up with DealMaker one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
