📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Relias LLC
🔹 Location: Morrisville, North Carolina, United States
🔹 Job Type: Hybrid (On-site 30 days/quarter)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site required (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving commercial success of assigned customer vertical solutions, products, and services
- Building go-to-market package variations and monitoring performance metrics
- Collaborating cross-functionally to create go-to-market strategies and plans
- Staying informed about industry trends and customer needs
- Working closely with sales, client success, growth marketing, and content marketing teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Responsible for relevant customer vertical understanding, including industry trends, customer profiles, and buyer personas
✅ Monitors product and service performance in the market, trends, and competition, leveraging feedback to build necessary enablement assets
✅ Builds product and service solution packages mapped to customer needs and outcomes
✅ Other duties as assigned
ASSUMPTION: This role involves continuous learning, adaptation, and collaboration to ensure products and services meet customer needs and drive commercial success.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of product marketing or related experience
Required Skills:
- Target Market Knowledge
- Marketing Strategy
- Marketing Tool Management
Preferred Skills:
- Experience in SaaS or healthcare industry
- Pragmatic Marketing and/or Product Marketing Alliance certifications
ASSUMPTION: While a Bachelor's degree is required, relevant experience and certifications are highly valued and may be considered in lieu of a specific degree.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for 5-10 years of experience in the SaaS industry)
Benefits:
- Fantastic health and wellness benefits package
- 401k match
- Flexible PTO program
- Generous and inclusive parental leave policy
- Employee portion of monthly healthcare premium paid
- Flexible work environment
- Active Employee Resource Groups
- Comprehensive onboarding program
- Growth and career advancement opportunities
- Leadership development, professional development curriculums, and Nanodegree options
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
Working Hours: Full-time (40 hours/week) with flexible work arrangement (Hybrid)
ASSUMPTION: The estimated salary range is based on industry standards for the SaaS industry and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Relias operates in the SaaS industry, focusing on healthcare and human services organizations. The market is competitive and fast-paced, with a strong emphasis on innovation and customer success.
Company Size: Relias has 3,000+ employees, providing ample opportunities for growth and collaboration. As a mid-sized company, Relias offers a balance between startup agility and enterprise resources.
Founded: Relias was founded in 2019, focusing on helping healthcare organizations improve clinical and financial outcomes through personalized learning and assessments.
Company Description:
- Relias helps 11,000+ healthcare and human service organizations improve clinical and financial outcomes
- The company's platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning
- Relias is passionate about its products and the impact they have on the world, providing an exciting and meaningful work environment
Company Specialties:
- Healthcare and human services
- SaaS platform development
- Personalized learning and assessments
- Customer success and support
Company Website: https://www.relias.com/
ASSUMPTION: Relias' focus on healthcare and human services provides a unique opportunity to make a significant impact on people's lives through technology and learning.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing and works closely with various teams, including sales, client success, growth marketing, and content marketing.
Work Arrangement: This role follows a hybrid work arrangement, requiring on-site presence approximately 30 days/quarter.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles within the marketing department
- Expansion into other product marketing or management roles within the organization
- Development of leadership and management skills through various programs and opportunities
ASSUMPTION: This role offers ample opportunities for growth and development, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Relias' Morrisville, NC headquarters is a modern, collaborative workspace designed to facilitate team interaction and innovation.
Office Location(s): Morrisville, NC (with remote work options)
Geographic Context:
- Morrisville is located in the Research Triangle region of North Carolina, known for its strong tech industry and high quality of life
- The area offers a diverse range of cultural attractions, outdoor recreation, and educational opportunities
- North Carolina has a relatively low cost of living compared to other major tech hubs in the United States
Work Schedule: Full-time (40 hours/week) with flexible work arrangement (Hybrid)
ASSUMPTION: The hybrid work arrangement provides the best of both worlds, offering the structure and collaboration of an on-site office environment alongside the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Industry and market knowledge
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Project management and prioritization
Application Tips:
- Highlight relevant industry experience and market insights in your resume and cover letter
- Demonstrate your ability to think strategically and develop go-to-market plans in your interview responses
- Prepare examples of successful product marketing campaigns or projects from your past experience
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Vertical, Market Research, Sales Collateral, Competitive Analysis, Customer Needs Assessment, Pricing Strategy
ASSUMPTION: Tailoring your application and interview responses to these key assessment areas and ATS keywords will significantly improve your chances of success.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are widely used across the marketing department and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay informed about industry trends and customer needs in a fast-paced environment?
- Can you provide an example of a time when you had to adapt your marketing strategy based on customer feedback or market changes?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Relias values candidates who align with their customer-centric, innovative, and collaborative culture, and who can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the healthcare industry and its trends, which may necessitate additional learning and adaptation for candidates from other industries.
- The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site work environments.
- The role involves frequent collaboration with various teams, which may require additional communication and project management skills to ensure effective collaboration.
- The fast-paced nature of the role may present challenges for candidates who prefer a more stable or predictable work environment.
ASSUMPTION: These potential challenges can be mitigated by careful self-assessment, open communication with the hiring team, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on customer vertical understanding and go-to-market strategy development.
- In the healthcare industry, product marketing roles often require a deep understanding of regulatory environments and customer needs, which may differ from other industries.
- Career progression in product marketing typically involves advancing to senior or director-level roles, with potential transitions into general management or other marketing leadership positions.
ASSUMPTION: Understanding the unique aspects of this role and the broader product marketing landscape can help candidates tailor their applications and interview responses to better showcase their fit for the position.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, customer segmentation, and competitive analysis
- Creating sales collateral and enablement assets for an existing product to support a marketing campaign or sales pipeline
- Building a customer needs assessment framework to inform product development and marketing strategies
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Product Marketing Manager may be responsible for, allowing candidates to demonstrate their relevant skills and experiences in their applications and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategies for our customer vertical solutions, and how they have evolved over time?
- How does the marketing team collaborate with sales and client success to ensure our products and services meet customer needs and drive commercial success?
- What opportunities exist for growth and development within the marketing department and across the organization?
- How does Relias support work-life balance for employees, particularly in a hybrid work arrangement?
- Can you provide an example of a time when the company adapted its products or services based on customer feedback or market changes, and how that process was managed?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your fit with the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.relias.com/careers
- Tailor your resume and cover letter to highlight your relevant industry experience, market insights, and strategic thinking skills
- Prepare examples of successful product marketing campaigns or projects from your past experience to demonstrate your qualifications
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
