Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nielsen

🔹 Location: Mumbai, India

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of product marketing strategies, messaging, and content
• Collaborating closely with various teams to create client-facing materials and maintain competitive intelligence
• Working with product managers to stay on top of product development and roadmaps
• Developing and maintaining client-facing marketing materials to enable commercial teams
• Conducting regular competitive intelligence to keep teams up to speed on the latest news and developments

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Supporting the development of narratives, including clear segment-specific value propositions and differentiation to position Nielsen’s products and solutions as leaders in their field

✅ Supporting the development of buyer persona creation and client segmentation to inform messaging strategy

✅ Partnering closely with product managers to stay on top of product development, roadmaps, and feature releases while maintaining a strong understanding of how the product works to deliver on client business needs

✅ Developing and maintaining client-facing marketing materials to enable commercial teams to confidently represent solutions and overcome barriers to sale

✅ Supporting the development and maintenance of materials necessary for client events, speaking engagements, and campaigns and events

✅ Collaborating with cross-functional teams to support the creation and execution of an integrated marketing plan that directly supports commercial priorities

✅ Regularly conducting and maintaining competitive intelligence and Nielsen’s differentiators, keeping marketing, commercial, and product teams up to speed on the latest news, product developments, positioning, and partnerships

ASSUMPTION: The role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Communications, Marketing, or a related field

Experience: Minimum of 3 years of experience in B2B Marketing, Media, or a related field

Required Skills:

• Fundamental knowledge of Product Marketing and a good understanding of related marketing functions
• Exceptional written and verbal communication skills, experienced English language writer and content creator
• Experience in creating sales presentations using Google Slides
• Strong strategic and analytical skills that can be applied to interpret business priorities and develop marketing and commercial materials
• Excellent organization, project management, and problem-solving skills
• A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner
• A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
• Strong relationship skills capable of developing, maintaining, and growing internal and external strategic relationships across partners and functions
• Strong project management and communication skills

Preferred Skills:

• Experience in the media industry or related fields
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the media industry or related fields may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for a Product Marketing Manager with 3-5 years of experience in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities
• Flexible work arrangements

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM IST

ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager with 3-5 years of experience in Mumbai. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Nielsen is a global leader in audience insights, data, and analytics, operating in more than 55 countries. They specialize in shaping the world’s media and content by understanding people and their behaviors across all channels and platforms.

Company Size: Nielsen has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Nielsen was founded in 1923 and has since grown into a public company with a strong presence in the software development industry.

Company Description:

• Nielsen shapes the world’s media and content as a global leader in audience insights, data, and analytics
• Their understanding of people and their behaviors across all channels and platforms empowers clients with independent and actionable intelligence
• Nielsen operates around the world in more than 55 countries

Company Specialties:

• Television
• Radio
• Books & DVDs
• Online
• Music
• Advertising Agencies
• Telecom
• Video Games
• Sports
• Streaming
• SVOD
• Marketing
• Media
• and Measurement

Company Website: http://nlsn.co/6006JMfty

ASSUMPTION: Nielsen's global presence and extensive experience in the industry provide a stable and well-established work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B marketing or a related field.

Reporting Structure: The Product Marketing Manager reports to the Director, Product Marketing.

Work Arrangement: This is an on-site position based in Mumbai, India. However, Nielsen offers flexible work arrangements, including remote work options, depending on the role and team requirements.

Growth Opportunities:

• Progression to senior roles within the product marketing team or related functions
• Expansion of responsibilities based on performance and business needs
• Learning and development opportunities through Nielsen's training programs and initiatives

ASSUMPTION: Nielsen's large employee base and diverse range of products and services provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Nielsen's Mumbai office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 675 6th Ave, New York, NY 10011, US (Global Headquarters) and 6255 W Sunset Blvd, Los Angeles, CA 90028, US (North American Headquarters)

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the second-most populous city in India
• The city is a major commercial, financial, and entertainment hub, providing a vibrant and dynamic work environment
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, mostly dry winters

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work arrangements.

ASSUMPTION: Mumbai's dynamic business environment and Nielsen's global presence provide an exciting and challenging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Understanding of B2B marketing principles and practices
• Cultural fit and alignment with Nielsen's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as sales presentations or marketing campaigns, to showcase your abilities
• Research Nielsen's products, services, and competitors to demonstrate your understanding of the industry

ATS Keywords: B2B Marketing, Product Marketing, Marketing Strategy, Competitive Intelligence, Client Segmentation, Sales Presentations, Google Slides, Marketing Materials, Integrated Marketing, Commercial Priorities

ASSUMPTION: Nielsen's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Google Slides
• Microsoft Office Suite (Word, PowerPoint, Excel)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Nielsen uses a variety of tools and technologies to support its marketing efforts, and candidates should be comfortable working with these platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Performance
• Passion
• Trust

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong understanding of B2B marketing principles and practices?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have excellent communication and presentation skills, with a keen eye for detail?
• Are you able to work independently and manage multiple projects simultaneously?
• Do you share Nielsen's commitment to integrity, innovation, performance, passion, and trust?

ASSUMPTION: Nielsen values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be well-positioned for success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with competitive intelligence and market trends
• Adapting to changes in product roadmaps and business priorities
• Balancing the need for strategic thinking with the demands of day-to-day tactical tasks

ASSUMPTION: The Product Marketing Manager role at Nielsen presents a unique set of challenges and opportunities, requiring a proactive and adaptable approach to succeed.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on competitive intelligence and client segmentation
• Nielsen's global presence and extensive product portfolio provide a broader range of opportunities and challenges compared to smaller organizations
• Career progression in product marketing at Nielsen may involve moving into senior roles within the team or exploring opportunities in related functions

ASSUMPTION: While there are similarities between this role and other product marketing positions, the unique aspects of Nielsen's business and the specific requirements of this role make it a distinct opportunity.

📝 Sample Projects

• Developing a comprehensive competitive analysis and positioning strategy for a new product launch
• Creating and maintaining a library of sales presentations and marketing materials for Nielsen's product portfolio
• Conducting client segmentation research and developing targeted messaging and value propositions for each segment

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for the Product Marketing Manager role at Nielsen.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and functions within Nielsen?
• What are the most significant challenges facing the product marketing team currently, and how can this role address them?
• What opportunities are there for professional development and growth within this role and the wider organization?
• How does Nielsen support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/nielsen/1b90acaf-361d-45a3-93b2-5ef797f484b7
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work, such as sales presentations or marketing campaigns, to showcase your abilities
• Research Nielsen's products, services, and competitors to demonstrate your understanding of the industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.