📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: John Deere
🔹 Location: Moline, Illinois, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing / Sales
🔹 Date Posted: 2025-05-07
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading value proposition creation and product launch preparations
- Providing product expertise and supporting marketing efforts
- Collaborating with regional teams and engineering
- Requires strong communication, sales, and marketing skills
- Offers the opportunity to work in a global, industry-leading company
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires a strong understanding of product marketing and the construction/agricultural industry.
📋 Key Responsibilities
✅ Lead Value Proposition creation, Sales Manual, Product Launch Center & Overview Guide Creation
✅ Lead dealer calls to prepare for launching new products
✅ Provide product expertise for respective product lines and technology
✅ Play a lead role in Marcom and Training events (i.e. ConExpo) and with the press
✅ Lead production systems marketing efforts to support delivering measurable customer value
✅ Support all current product activities including training, shows/events, video/photo animations, public relations, marcom & tactical related activities, and current pricing support
✅ Work across regional marketing teams to execute product launches and marketing materials
✅ Collaborate with Engineering to execute the benchmarking plan
ASSUMPTION: The role requires a high level of organization, project management, and stakeholder communication skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Degree or equivalent related work experience in marketing, business, technology, agriculture, or construction management
Experience: 5+ years of effective communication skills (written, verbal, and presentation) and 3+ years of demonstrated sales and marketing experience
Required Skills:
- Proven ability to influence effectively
- 1+ years of interaction with the dealer channel
- Construction or Ag product knowledge
Preferred Skills:
- 3+ years of experience in the construction industry
- 3+ years of demonstrated experience launching new products and/or services
- Experience with advanced technologies used in construction, offroad equipment, or automotive industries
ASSUMPTION: The role requires a strong understanding of the construction/agricultural industry and relevant product marketing experience.
💰 Compensation & Benefits
Salary Range: $92,400 - $138,600 + Benefits
Benefits:
- Flexible work arrangements
- Highly competitive base pay and performance bonuses
- Savings & Retirement benefits (401K and Defined Contribution)
- Healthcare benefits with a generous company contribution in the Health Savings Account
- Adoption assistance
- Employee Assistance Programs
- Tuition assistance
- Fitness subsidies and on-site gyms at specific Deere locations
- Charitable contribution match
- Employee Purchase Plan & numerous discount programs for personal use
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, focusing on agriculture, construction, forestry, turf care, golf, and technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1837, with a rich history in agricultural equipment and a strong global presence
Company Description:
- John Deere is a global leader in the production and marketing of equipment and services used in agriculture, construction, forestry, turf care, and other applications
- The company also provides financial services and other related activities
- John Deere's commitment to innovation, quality, productivity, and customer satisfaction has made it a trusted name in the industry
Company Specialties:
- Agriculture
- Construction
- Forestry
- Turf Care
- Golf
- and Technology
Company Website: http://www.deere.com/AboutUs
ASSUMPTION: Working at John Deere offers opportunities to collaborate with a diverse, global team and contribute to innovative solutions that impact the world's food, fiber, and infrastructure needs.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: The role reports directly to the Marketing Manager for JD Commons and works closely with regional marketing teams, engineering, and other internal stakeholders
Work Arrangement: On-site, full-time position, with opportunities for flexible work arrangements based on team needs and individual performance
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Chance to work on high-impact projects and contribute to the company's global success
- Opportunities to develop leadership, management, and strategic planning skills
ASSUMPTION: The role offers a dynamic work environment with a strong focus on professional development and growth opportunities.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Moline, Illinois, United States
Geographic Context:
- Moline is located in the Quad Cities metropolitan area, which spans both Illinois and Iowa
- The region offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options
- The Quad Cities area is known for its vibrant arts scene, sports teams, and festivals
Work Schedule: Standard business hours, with flexibility based on project needs and team collaboration
ASSUMPTION: The Moline office offers a professional, engaging work environment with opportunities for collaboration and networking with colleagues from various departments and global locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Sales and marketing experience
- Industry knowledge (construction/agricultural products)
- Project management and organizational skills
- Cultural fit and alignment with John Deere's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research John Deere's products, industry, and company culture to demonstrate your enthusiasm and understanding
- Practice common interview questions and brush up on your product marketing knowledge
ATS Keywords: Product Marketing, Construction, Agriculture, Sales, Marketing, Value Proposition, Launch, Collaboration, Stakeholder Management, Project Management
ASSUMPTION: The interview process at John Deere is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Industry-specific software and platforms (e.g., construction management, agricultural equipment databases)
ASSUMPTION: The role requires proficiency in various marketing, project management, and industry-specific tools to effectively manage projects and collaborate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Commitment to Customers
- One John Deere - Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering customer value
- Adaptable and open to change in a dynamic work environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your personal values align with John Deere's company values?
- Describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach collaboration and teamwork, especially when working with diverse stakeholders?
ASSUMPTION: John Deere values a diverse, inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and balancing their priorities
- Keeping up with industry trends and technological advancements in the construction/agricultural sector
- Adapting to a large, global organization with complex structures and processes
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Construction/Agriculture) vs. Product Marketing Manager (Consumer Goods)
- Industry-specific knowledge and experience requirements
- Product lifecycle and launch timelines
- Stakeholder engagement and communication strategies
- Product Marketing Manager (Construction/Agriculture) vs. Product Marketing Manager (Technology)
- Product complexity and technical specifications
- Target audience and market segmentation
- Sales channels and distribution strategies
- Career progression and growth opportunities within the specific industry
- Specialization and expertise development
- Leadership and management roles
- Strategic planning and business development
ASSUMPTION: While there are similarities between product marketing roles across industries, the construction/agricultural sector presents unique challenges and opportunities that require specific skills and experiences.
📝 Sample Projects
- Developing a comprehensive value proposition for a new construction equipment line
- Launching a new agricultural product and creating associated marketing materials
- Collaborating with engineering to benchmark competitors' products and technologies
- Executing a product launch event and managing related logistics and vendor relationships
ASSUMPTION: The role involves a wide range of projects, from strategic planning and value proposition development to tactical execution and event management.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the construction/agricultural industry, and how does this role address them?
- How does this role collaborate with regional marketing teams, and what are the key priorities for these collaborations?
- What are the most important qualities for success in this role, and how do they align with my personal strengths?
- How does John Deere support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking thoughtful, industry-specific questions demonstrates your interest in the role and commitment to understanding the organization's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research John Deere's products, industry, and company culture to demonstrate your enthusiasm and understanding
- Practice common interview questions and brush up on your product marketing knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
