Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Digital Scientists

🔹 Location: Alpharetta, Georgia, United States

🔹 Job Type: Full-Time, Hybrid (In-office 3 days a week)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing strategy and execution for a single client
• Managing go-to-market efforts, including launch plans and ongoing communications
• Crafting messaging and positioning frameworks for small business audiences
• Creating high-impact, conversion-focused content for various channels
• Driving growth for the client's start-up project, measured via adoption, engagement, retention, and NPS

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving growth for a key client's start-up project.

📋 Key Responsibilities

✅ Lead product marketing strategy and execution for a single client within Digital Scientists

✅ Manage all go-to-market efforts including launch plans, announcements, and ongoing communications

✅ Craft messaging and positioning frameworks that resonate with small business audiences

✅ Create high-impact, conversion-focused content for the website, product, email, and social channels

✅ Develop onboarding and educational content to help clients' new customer users find value quickly

✅ Interview users and turn customer insights into stories, testimonials, and campaign ideas

✅ Work with product and design teams to ensure customer needs are reflected in the roadmap

✅ Collaborate with partners and manage content around platform integrations

✅ Represent the brand in customer conversations and bring the customer voice back to the team

✅ Drive growth for this key client's start-up project, as measured via adoption, engagement, retention, and NPS.

ASSUMPTION: The role involves close collaboration with various teams and a strong focus on customer-centric marketing strategies.

🎯 Required Qualifications

Education: Bachelor's or MBA degree related to Marketing

Experience: 4-6 years of product marketing experience, ideally with mobile or SaaS products

Required Skills:

• Strong social media marketing background in both B2B and B2C environments
• Deep understanding and hands-on experience using Mailchimp's marketing automation platform
• Klaviyo experience helpful
• Experience working with Shopify or similar ecommerce platforms
• Exceptional writing and storytelling skills
• Ability to think strategically while executing with precision
• Experience managing junior level direct reports is a plus but not necessary

Preferred Skills:

• Experience working in a rapidly evolving, early-stage environment

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on social media and email marketing, and be comfortable working in a fast-paced, agile environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 4-6 years of experience in the Atlanta area)

Benefits:

• Open and collaborative work environment
• Flexible work hours, Monday - Friday
• In office 3 days per week, in the heart of bustling downtown Alpharetta
• Generous group health plan (Company-paid Employee coverage)
• Generous Paid Time Off
• 401K savings plan (with employer matching)

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for the role and location, with benefits that are competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Scientists is a leading technology consultancy focused on designing and building modern software products that people love. They partner with companies to solve challenging problems, launch new ideas, and accelerate growth.

Company Size: 11-50 employees. This size allows for a more intimate work environment, with opportunities for close collaboration and growth.

Founded: 2007. Digital Scientists has over a decade of experience in the industry, providing stability and a proven track record.

Company Description:

• Digital Scientists is a digital product agency that helps companies launch new SaaS businesses and grow existing ones for market expansion.
• They take a "design thinking" approach to solving complex problems for users, with expertise in product management, service design, and solution architecture.
• Their team includes curious, creative people who care deeply about craft, user experience, and the outcomes they help deliver.

Company Specialties:

• Software product development
• Digital Strategy
• UX Design
• User Experience Design
• software development
• IoT Development
• Service Design
• Product Management
• Digital Health
• Remote Patient Monitoring
• Telehealth
• Health IT Consulting
• and Solution Architecture

Company Website: digitalscientists.com

ASSUMPTION: Digital Scientists' focus on user-centered design and problem-solving makes it an attractive place for candidates interested in innovative, customer-focused work.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 4-6 years of experience in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the client's leadership team and collaborate closely with product management, design, and other internal teams.

Work Arrangement: This is a hybrid role, requiring in-office work for 3 days a week, with the remaining days being remote.

Growth Opportunities:

• As the sole product marketing lead for a key client, there is significant potential for growth and impact in this role.
• The company's focus on internal capability development may provide opportunities for professional growth and advancement.
• The dynamic nature of the client's start-up project may present unexpected growth opportunities as the product evolves.

ASSUMPTION: This role offers a unique opportunity for candidates to drive growth and make a significant impact on a high-growth client project, with potential for professional development and growth.

🌍 Location & Work Environment

Office Type: The Digital Scientists office is located in the heart of bustling downtown Alpharetta, providing a vibrant and energetic work environment.

Office Location(s): 21 S. Main Street, Alpharetta, Georgia 30009, US

Geographic Context:

• Alpharetta is a suburb of Atlanta, offering a mix of urban and suburban living with easy access to the city's amenities.
• The area is known for its high quality of life, with excellent schools, parks, and recreational opportunities.
• Alpharetta has a thriving tech industry, with many start-ups and established companies calling it home.

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, while the vibrant office location offers an engaging and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the client's leadership team
• Final interview with the Digital Scientists leadership team

Key Assessment Areas:

• Product marketing strategy and execution
• Customer-centric mindset and user empathy
• Communication and storytelling skills
• Adaptability and agility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
• Be prepared to discuss your approach to customer-centric marketing and provide examples of successful campaigns you've led.
• Demonstrate your understanding of the client's product and market by conducting independent research and incorporating your findings into your application materials.

ATS Keywords: Product Marketing, Digital Marketing, Content Strategy, Social Media Marketing, Email Marketing, Customer Insights, Storytelling, SaaS, Mobile Apps, Onboarding, Ecommerce, Agility, Collaboration, Positioning, User Experience, Growth Strategy

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, tactical execution, and cultural fit, with a focus on customer-centric marketing skills.

🛠️ Tools & Technologies

• Mailchimp
• Klaviyo
• Shopify
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using marketing automation platforms, social media management tools, and collaboration software to facilitate remote work.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Craftsmanship
• Collaboration
• User-centered design
• Continuous learning

Work Style:

• Agile and adaptable
• Customer-focused
• Collaborative and team-oriented
• Data-driven and analytical
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
• Are you comfortable working closely with cross-functional teams and stakeholders to drive growth?
• Do you have a strong customer-centric mindset and a passion for creating compelling user experiences?

ASSUMPTION: Digital Scientists values candidates who are curious, collaborative, and user-focused, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role requires managing multiple priorities and stakeholders, which can be challenging in a fast-paced environment.
• The client's start-up project may have unexpected changes or setbacks, requiring adaptability and resilience.
• The hybrid work arrangement may present challenges in maintaining productivity and engagement while working remotely.
• The role may require occasional travel to meet with clients or attend industry events.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and challenges.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on a single client and their start-up project, providing a unique opportunity for deep engagement and impact.
• The role requires a strong customer-centric mindset and a focus on user experience, which is a common theme in digital product agencies like Digital Scientists.
• Career progression in this role may involve moving into a more senior product marketing position within Digital Scientists or transitioning into a similar role within the client's organization.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving growth for a key client's start-up project.

📝 Sample Projects

• Developing a go-to-market strategy for a new mobile app product, including positioning, messaging, and launch plan
• Creating a customer onboarding experience that drives user engagement and retention
• Conducting customer interviews and user research to inform product development and marketing strategies

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving growth and user engagement for the client's start-up project.

❓ Key Questions to Ask During Interview

• Can you describe the client's product and target market, and how this role will contribute to their growth and success?
• How does Digital Scientists support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the client's leadership team collaborate with Digital Scientists, and what is the expected level of involvement in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, cultural alignment, and potential for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Digital Scientists Careers
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills, with a focus on customer-centric marketing strategies.
• Prepare for your interview by conducting independent research on the client's product and market, and be ready to discuss your approach to driving growth and user engagement.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.