Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: A.P. Moller - Maersk

🔹 Location: Panama City, Panamá, Panama

🔹 Job Type: Full-time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for logistics products
• Collaborating with cross-functional teams to create and scale marketing initiatives
• Driving demand and enabling sales through impactful campaigns and content
• Monitoring and reporting on campaign performance and KPIs

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in a dynamic and global environment.

📋 Key Responsibilities

✅ Define a product marketing strategy for assigned products, aligning with business priorities

✅ Translate market insights and customer needs into actionable marketing strategies

✅ Plan and execute product marketing campaigns, considering different maturity levels and customer journey stages

✅ Collaborate with the broader marketing team to integrate product messaging across all campaigns

✅ Create engaging and relevant content for various platforms, including website, social media, email, and events

✅ Monitor key performance indicators (KPIs) related to campaign performance, lead generation, and pipeline impact

✅ Prepare and present regular reports detailing campaign performance, successes, and recommendations for improvement

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure marketing efforts drive business outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field (Master’s is a plus)

Experience: 10+ years of experience in B2B marketing, preferably with a focus on logistics, supply chain, transportation, or technology

Required Skills:

• Proven track record of designing and delivering successful product marketing campaigns
• Strong project management skills
• Excellent written and verbal communication skills in English and Spanish (Portuguese is a plus)
• Experience with social media campaigns (organic and paid), email marketing, events, webinars, content creation, and paid media campaigns

Preferred Skills:

• Experience working in a global organization
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in B2B marketing, a passion for logistics, and experience working in a global environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated based on industry standards for a Product Marketing Manager with 10+ years of experience in the logistics industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Maersk services
• Tuition assistance and professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for the role and team needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage. Maersk is a global leader in container shipping and logistics, connecting and simplifying customers' supply chains.

Company Size: 10,001+ employees. Maersk offers a large, diverse, and international work environment with ample opportunities for growth and development.

Founded: 1904. Maersk has a rich history and a strong commitment to sustainability and innovation.

Company Description:

• Integrated transport and logistics company
• Connecting the world to enable trade, growth, and prosperity
• Employing roughly 110,000 employees across operations in 130 countries

Company Specialties:

• Container Shipping
• Container Terminals
• Retail
• Manufacturing
• Offshore
• Logistics, Warehousing, and Distribution
• Supply Chain Solutions
• Integrated Logistics and 4PL Services
• Cold Chain Solutions

Company Website: www.maersk.com

ASSUMPTION: Maersk's extensive global presence and diverse business lines offer unique opportunities for career growth and development within the logistics industry.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with local markets and global marketing teams

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expansion into other areas of Maersk's business, such as operations, sales, or strategy
• International assignments and relocation opportunities

ASSUMPTION: Maersk's large size and global presence provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Panama City, Panamá, Panama

Geographic Context:

• Panama City is a vibrant, multicultural metropolis with a tropical climate and beautiful beaches
• The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
• Panama is known for its business-friendly environment, political stability, and strong economic growth

Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for the role and team needs)

ASSUMPTION: Panama City offers a dynamic and multicultural work environment, with a high quality of life and ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the regional marketing team
• Final interview with the regional marketing director

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional team collaboration
• Data-driven decision making and performance analysis
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Maersk's business and the role's requirements
• Prepare examples of successful product marketing campaigns you've led in the past

ATS Keywords: Product Marketing, B2B Marketing, Campaign Planning, Market Insights, Customer Engagement, Lead Generation, Performance Monitoring, Email Marketing, Social Media Campaigns, Webinars, Events, Digital Marketing, Content Creation, Collaboration, Global Marketing

ASSUMPTION: Maersk's recruitment process is designed to assess candidates' strategic thinking, creativity, and analytical skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: Maersk uses industry-standard marketing and analytics tools to support its global marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Uprightness
• Responsibility
• Humility
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable

Self-Assessment Questions:

• Do I thrive in a dynamic, global work environment?
• Am I comfortable working with diverse teams and stakeholders?
• Can I balance strategic thinking with creative execution and data-driven analysis?

ASSUMPTION: Maersk values employees who are collaborative, data-driven, innovative, and results-focused, with a strong commitment to safety, integrity, and excellence.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a global organization
• Balancing strategic planning with day-to-day campaign execution
• Adapting to a dynamic and evolving business environment
• Working with diverse teams and cultures across different time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a global environment.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other logistics and transportation companies may have a more narrow focus on specific products or services
• Maersk's global presence and diverse business lines offer a broader range of opportunities for career growth and development
• Product Marketing Manager roles in other industries may have different target audiences, product lifecycles, and market dynamics

ASSUMPTION: Maersk's unique business model and global presence provide a distinctive set of opportunities and challenges for a Product Marketing Manager.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new logistics product or service
• Reinvigorating demand for an established product with declining market share
• Creating and implementing a customer engagement program to improve customer retention and satisfaction

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical skills required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Maersk's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the regional marketing team collaborate with global marketing and local market teams?
• What opportunities are there for career growth and development within Maersk?
• How does Maersk support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in understanding the role's strategic context, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter explaining your interest in the role and Maersk's business
• Prepare examples of successful product marketing campaigns you've led in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.