Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Vahan

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Internet Marketplace Platforms

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product features and launches
• Driving user onboarding, training, and engagement programs to maximize product adoption and usage
• Conducting user research to deeply understand user needs, behaviors, and pain points
• Collaborating with cross-functional teams to align marketing efforts with business goals
• Creating compelling marketing collateral and targeted campaigns to drive awareness, engagement, and feature adoption

ASSUMPTION: This role requires a strong background in product marketing, user adoption, or customer growth. The ideal candidate will have experience leading GTM initiatives and driving measurable adoption outcomes.

📋 Key Responsibilities

✅ Go-to-Market Strategy: Develop and execute GTM strategies for new product features and launches, ensuring clear positioning and messaging

✅ Product Adoption: Design and drive user onboarding, training, and engagement programs to maximize product adoption and usage

✅ User Insights: Conduct research to deeply understand user needs, behaviors, and pain points, and translate insights into actionable strategies

✅ Cross-Functional Collaboration: Work closely with Product, Sales, Customer Experience, and Operations teams to align marketing and adoption efforts with business goals

✅ Content & Enablement: Create compelling marketing collateral (one-pagers, decks, videos, guides) to support product launches and customer education

✅ Campaign Management: Build targeted campaigns (email, in-app, WhatsApp) to drive awareness, engagement, and feature adoption

✅ Performance Measurement: Track adoption metrics, analyze performance data, and optimize initiatives based on learnings

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven optimization. Strong communication and collaboration skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-7 years of experience in product marketing, product adoption, or customer growth roles

Required Skills:

• Proven track record of driving product adoption and engagement
• Excellent communication and storytelling skills
• Strong analytical skills and data-driven mindset
• Experience with user research and data analysis tools
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience with AI or machine learning technologies
• Familiarity with the blue-collar job market in India
• Bilingual or multilingual proficiency (e.g., English and Hindi)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Familiarity with the Indian job market and local languages may be beneficial but not mandatory.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for similar roles in Bangalore)

Benefits:

• Unlimited PTO
• Comprehensive Medical Insurance
• Monthly Wellness Leaves
• Competitive Pay & Growth Opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on AI-driven recruitment solutions for blue-collar workers in India

Company Size: 51-200 employees, offering a dynamic and fast-paced work environment

Founded: 2016, with a mission to transform the livelihoods of millions of blue-collar workers using AI technology

Company Description:

• Vahan is building an AI recruiter for India’s 300M+ blue-collar workers
• Supported by Y Combinator, Khosla Ventures, Airtel, and visionary entrepreneurs like Vijay Shekhar Sharma (CEO, Paytm)
• Committed to creating a comprehensive platform that offers earning opportunities, tools, benefits, and support for blue-collar professionals

Company Specialties:

• Artificial Intelligence
• Recruitment
• Blue Collar
• Machine Learning
• Hiring
• High Volume Recruitment
• Recruitment Automation
• Messaging Applications

Company Website: vahan.ai

ASSUMPTION: Vahan is a well-funded startup with a clear mission and strong backing from prominent investors. Working at Vahan offers the opportunity to make a significant impact on the blue-collar job market in India.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and advancement within the organization

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive

Work Arrangement: On-site, with flexible work arrangements and unlimited PTO

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Expanding responsibilities as the company grows and enters new markets
• Opportunities to work on high-impact projects and drive significant business outcomes

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, given Vahan's rapid expansion and the strategic importance of the marketing function.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Indiranagar, Bangalore

Office Location(s): Indiranagar, Bangalore, Karnataka 560038, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the center of India's tech industry
• The city offers a vibrant culture, diverse food scene, and numerous opportunities for outdoor activities and entertainment
• Bangalore has a tropical savanna climate, with warm weather year-round and moderate rainfall

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and unlimited PTO

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with a strong focus on technology and innovation. The city's vibrant culture and diverse food scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional team members
• Final round with the Head of Marketing or a similar executive

Key Assessment Areas:

• Product marketing and go-to-market strategy expertise
• User research and data analysis skills
• Communication and collaboration abilities
• Alignment with Vahan's mission and company culture

Application Tips:

• Highlight your experience driving product adoption and engagement in previous roles
• Include specific examples of successful go-to-market strategies and user research initiatives
• Tailor your resume and cover letter to emphasize your fit for this role and Vahan's mission

ATS Keywords: Product Marketing, User Adoption, Go-to-Market Strategy, Cross-Functional Collaboration, Content Creation, Campaign Management, Performance Measurement, User Insights, AI, Blue Collar, Recruitment, High Volume Recruitment, Recruitment Automation

ASSUMPTION: Vahan uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• User research and data analysis tools (e.g., Google Analytics, SurveyMonkey)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: The specific tools and technologies used at Vahan may vary, but the listed examples provide a general idea of the types of platforms the ideal candidate should be familiar with.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong growth mindset and a desire to learn and adapt?

ASSUMPTION: Vahan values innovation, customer-centricity, and collaboration. Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong growth mindset will likely be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders and balancing competing priorities
• Adapting to a rapidly changing market and business landscape
• Navigating the unique challenges of the blue-collar job market in India

ASSUMPTION: This role presents both exciting opportunities and unique challenges. Successful candidates will be able to thrive in a dynamic environment and adapt to change.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on the blue-collar job market and AI-driven recruitment solutions
• Vahan's mission and company culture set it apart from other internet marketplace platforms
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the blue-collar job market and AI technology makes it unique. Candidates should consider Vahan's mission and company culture when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven recruitment feature
• Conducting user research to understand the needs and pain points of blue-collar workers in India
• Creating targeted campaigns to drive awareness and adoption of a new high-volume recruitment tool

ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate might work on in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the blue-collar job market in India and how Vahan's platform is addressing its challenges?
• How does Vahan approach cross-functional collaboration and decision-making, particularly between marketing and product teams?
• What are the most significant growth opportunities for this role and the marketing department as a whole?
• How does Vahan support the professional development and career growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to help candidates better understand Vahan's mission, company culture, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience driving product adoption and engagement, as well as your fit for Vahan's mission and company culture
• Prepare examples of successful go-to-market strategies and user research initiatives to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.