Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nutrawise Health & Beauty LLC

🔹 Location: Irvine, California, United States

🔹 Job Type: On-site

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end product portfolio management for assigned categories
• Leading a 2-3 year innovation pipeline
• Collaborating with cross-functional teams for market analysis and product positioning
• Driving sales, profit, and market share growth for the Youtheory brand

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage the product portfolio and drive brand success.

📋 Key Responsibilities

✅ Develop and implement annual operating plans (AOPs) for assigned product portfolios

✅ Lead product strategy development and innovation pipeline planning

✅ Manage product launches and SKU management processes

✅ Collaborate with sales, consumer communications, and creative teams to align marketing efforts with business objectives

✅ Monitor and analyze portfolio performance, providing regular reports and insights

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to manage competing deadlines and multiple stakeholders.

🎯 Required Qualifications

Education: College or University Business Degree

Experience: 5-7 years of marketing experience within a consumer-packaged goods, beauty, or VMS environment

Required Skills:

• Strong business acumen and track record of over-delivering results
• Excellent time management and project management skills
• Strong analytical skills and attention to detail
• Strong written and oral communication skills
• Ability to lead cross-functional teams and inspire collaboration
• Passion for improving the world's health and wellness

Preferred Skills:

• Experience in the health and wellness industry
• Fluency in Spanish (or other languages) for better market reach

ASSUMPTION: Candidates with experience in health and wellness or related industries may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the wellness industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nutrawise Health & Beauty LLC operates in the wellness and fitness services industry, focusing on health and beauty supplements. The wellness industry is projected to reach $7.0 trillion globally by 2025, with a CAGR of 9.9% from 2020 to 2025.

Company Size: Nutrawise has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: Nutrawise was founded in 2010, with its headquarters in Irvine, California.

Company Description:

• Nutrawise is a leading manufacturer of health and wellness products, including the award-winning line of youtheory products.
• The company is committed to developing high-quality products using only the finest ingredients and is dedicated to making the world a better place through philanthropic efforts.
• Nutrawise is a division of Jamieson Wellness Inc., a leading global health and wellness company.

Company Specialties:

• Health and beauty supplements
• Collagen supplements
• Turmeric supplements
• Probiotics
• Beauty supplements
• Manufacturing
• Product development

Company Website: http://www.youtheory.com

ASSUMPTION: Nutrawise' focus on high-quality products and philanthropic efforts sets it apart in the competitive wellness industry.

📊 Role Analysis

Career Level: This role is at the manager level, with the potential for growth into a director or senior management position as the business expands.

Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Marketing and may have multiple direct reports as the business grows.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

• As the business grows, this role may evolve to include multiple direct reports and expanded responsibilities.
• There may be opportunities to work on international projects or expand into new markets.
• Candidates with strong performance may have the opportunity to take on additional responsibilities or move into different roles within the organization.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's performance and interests.

🌍 Location & Work Environment

Office Type: Nutrawise has an on-site office in Irvine, California, with a collaborative and dynamic work environment.

Office Location(s): 9600 Toledo Way, Irvine, CA 92618, United States

Geographic Context:

• Irvine is located in Orange County, California, with a population of approximately 300,000 people.
• The city offers a mix of urban and suburban living, with a strong job market and a high quality of life.
• Irvine has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands and meetings.

ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be willing to adapt to the demands of the role and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and relevant team members
• Case study or project presentation (if applicable)
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and resilience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product portfolio management, innovation pipelines, and market analysis.
• Demonstrate your passion for health and wellness and your commitment to driving brand success.

ATS Keywords: Product Marketing, Portfolio Management, Innovation Pipeline, Market Analysis, Consumer Insights, Sales Strategy, Regulatory Compliance, Health and Wellness, Consumer-Packaged Goods, Beauty, VMS

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) tools (e.g., Salesforce, Zoho CRM)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Accountability: We do what we say and take personal ownership for our work and actions.
• Respect: We do it together authentically and inclusively, actively listening and engaging each other.
• Excellence: We drive to high standards for product, people, and planet, challenging the status quo and bringing forward innovative ideas.
• Agility: We embrace change and act with flexibility, welcoming new ideas and feedback to improve our performance.

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and proactive
• Passionate about health and wellness

Self-Assessment Questions:

• Do you hold yourself accountable for your actions and their impact on others and the business?
• Are you comfortable working in a collaborative and inclusive environment, valuing diverse perspectives?
• Do you strive for excellence in your work and continuously seek innovative solutions?
• Are you adaptable and resilient, able to embrace change and act with flexibility?

ASSUMPTION: Candidates who align with Nutrawise' company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the demands of various stakeholders, including sales, consumer communications, and creative teams
• Navigating a competitive and dynamic wellness industry
• Adapting to changes in the market and consumer preferences

ASSUMPTION: The potential challenges of this role may vary depending on the candidate's experience and the company's specific needs.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a strong emphasis on innovation pipeline development and management.
• In the wellness industry, this role requires a deep understanding of consumer health and wellness trends and preferences.
• Career progression in this role may involve moving into a director or senior management position as the business grows.

ASSUMPTION: The comparison points for this role may vary depending on the specific industry and company context.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new innovation in the youtheory product portfolio
• Conducting market research to identify consumer needs and preferences for a specific product category
• Managing the SKU management process to optimize the product portfolio and improve sales performance

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current innovation pipeline and how my contributions could impact its success?
• How does this role collaborate with the sales and consumer communications teams to align marketing efforts with business objectives?
• What are the most significant challenges facing the Youtheory brand, and how can this role help address them?
• How does Nutrawise support the growth and development of its employees, and what opportunities might be available for someone in this role?
• What is the company's long-term vision for the Youtheory brand, and how can this role contribute to its achievement?

ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's interests and the company's specific context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its products, and the wellness industry
• Be ready to discuss your experience with product portfolio management, innovation pipelines, and market analysis
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.