Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Action1

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Product Marketing, Cybersecurity

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-level (3-6 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Developing core messaging and sales-enablement content for Action1's autonomous endpoint management platform.
• Collaborating with co-founders, product teams, and sales leaders to create materials that speak to technical audiences and differentiate the company in a competitive cybersecurity market.
• Supporting new feature releases, product launches, and go-to-market strategies.
• Contributing to thought leadership initiatives and potentially serving as a speaker or subject-matter expert.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, making it ideal for candidates who thrive in fast-paced, high-growth environments and want to have a visible, direct impact on the company's success.

📋 Key Responsibilities

✅ Craft compelling messaging and positioning for the platform and new feature releases.

✅ Create customer-facing materials such as product one-pagers, datasheets, solution briefs, sales decks, competitive comparisons, and more.

✅ Partner with product and engineering teams to deeply understand the technology and translate it into business value.

✅ Support the sales team with enablement resources that help accelerate deals and increase win rates.

✅ Contribute to product launches, including narrative development, asset creation, and go-to-market alignment.

✅ Potentially serve as a speaker or subject-matter contributor in webinars or thought leadership initiatives.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and cross-functional collaboration to drive product success and market differentiation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-6 years of experience in B2B product marketing, ideally within a cybersecurity, IT, or enterprise SaaS company.

Required Skills:

• Proven ability to quickly understand technical products and distill them into clear, benefit-driven messaging.
• Strong writing, storytelling, and slide-building skills.
• Experience working in dynamic environments where speed, autonomy, and self-direction are valued.
• Collaborative mindset, comfortable interfacing directly with company leadership, product teams, and customers.

Preferred Skills:

• Public speaking experience or interest in being a voice for the product externally.
• Experience with marketing automation tools and CRM systems.

ASSUMPTION: Candidates with a strong background in B2B product marketing and a proven track record of driving product success in competitive markets are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and industry standards for remote roles in the United States)

Benefits:

• Fully remote work, offering flexibility and work-life balance.
• Opportunity to impact global content presentation and perception.
• Collaborative environment encouraging creativity and innovation.
• Interesting challenges and opportunities for growth and promotion.
• Stable income and flexible working hours.
• Friendly and professional peers eager to help and support growth.

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range is an estimate based on industry standards for remote roles in the United States. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Action1 operates in the competitive Computer and Network Security industry, focusing on autonomous endpoint management and patching solutions.

Company Size: Action1 is a mid-sized company with 51-200 employees, providing a supportive environment for growth and innovation.

Founded: Action1 was founded in 2018 by industry veterans Alex Vovk and Mike Walters, who previously founded Netwrix, a multi-billion-dollar cybersecurity company.

Company Description:

• Action1 reinvents patching with an infinitely scalable, highly secure, cloud-native platform configurable in 5 minutes.
• The platform features unified OS and third-party patching with peer-to-peer patch distribution and real-time vulnerability assessment without needing a VPN.
• Action1 enables autonomous endpoint management that preempts ransomware and security risks while eliminating costly routine labor.

Company Specialties:

• Patch Management
• Cross-OS Patching
• Third-Party Application Patching
• Vulnerability Management and Remediation
• Real-Time Vulnerability Detection
• Cloud-Native Software Deployment
• Remote Software Installation and Updates
• Autonomous Endpoint Management
• VPN-Free Remote Endpoint Management
• Initial Vulnerability Assessment
• IT Compliance Enablement
• Patch Management for Managed Service Providers (MSPs)
• Multi-tenancy for MSPs
• IT Asset Inventory and Endpoint Discovery
• Automated Remediation Workflows
• Actionable Insights and Alerts for Endpoint Risk

Company Website: https://www.action1.com

ASSUMPTION: Action1's focus on autonomous endpoint management and innovative patching solutions sets it apart in the competitive cybersecurity market.

📊 Role Analysis

Career Level: Mid-level (3-6 years of experience)

Reporting Structure: The Product Marketing Manager will report directly to the co-founders and work closely with product, engineering, and sales teams.

Work Arrangement: This is a fully remote position, offering flexibility and the opportunity to work from anywhere in the United States.

Growth Opportunities:

• As Action1 continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company.
• The role offers the chance to work closely with the co-founders and have a significant impact on the company's success.
• Action1's focus on innovation and continuous improvement creates an environment conducive to professional growth.

ASSUMPTION: The Product Marketing Manager role at Action1 presents an excellent opportunity for candidates looking to grow their careers in a dynamic, high-growth environment.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): N/A (fully remote)

Geographic Context:

• The United States offers a diverse range of living and working environments, from bustling cities to quiet rural areas.
• Action1's remote work policy allows employees to choose the work environment that best suits their needs and preferences.
• The company's headquarters are in Houston, Texas, but employees are not required to live or work in the area.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and personal needs.

ASSUMPTION: Action1's fully remote work policy provides employees with the flexibility to create a work-life balance that suits their individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with co-founders and relevant team members
• Background check and offer

Key Assessment Areas:

• Technical understanding and ability to quickly grasp complex concepts
• Writing, storytelling, and communication skills
• Collaboration and cross-functional teamwork
• Problem-solving and strategic thinking
• Adaptability and comfort working in a dynamic, high-growth environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your understanding of Action1's products and the cybersecurity market.
• Demonstrate your ability to think strategically and creatively about product positioning and messaging.
• Showcase your strong writing and communication skills through your application materials and interviews.

ATS Keywords: Product Marketing, B2B Marketing, Cybersecurity, IT, Enterprise SaaS, Technical Understanding, Writing, Storytelling, Slide Building, Collaboration, Sales Enablement, Public Speaking, Messaging, Positioning, Product Launches, Go-to-Market Strategy

ASSUMPTION: Action1's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring they are well-suited to the company's dynamic, high-growth environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used by Action1 may vary, but candidates with experience in marketing automation, CRM, project management, and collaboration tools will be well-positioned for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Action1 values creativity, continuous learning, and pushing the boundaries of what's possible in endpoint management.
• Customer-centricity: The company prioritizes understanding and addressing the needs of its customers, ensuring its products and services deliver real value.
• Collaboration: Action1 fosters a culture of teamwork, open communication, and mutual support among its employees.

Work Style:

• Action1 values self-starters who can work independently and take initiative in driving projects forward.
• The company encourages a results-driven approach, focusing on outcomes and impact rather than hours worked.
• Action1's remote work policy requires strong communication and time management skills to succeed in a distributed team environment.

Self-Assessment Questions:

• Do you thrive in dynamic, high-growth environments where you can have a direct impact on a company's success?
• Are you comfortable working remotely and managing your time effectively in a distributed team setting?
• Do you possess strong writing, storytelling, and communication skills, and are you eager to apply them in a technical, B2B context?
• Are you comfortable working collaboratively with cross-functional teams and adapting to changing priorities and feedback?

ASSUMPTION: Candidates who align with Action1's values and work style, and who can answer these self-assessment questions affirmatively, will be well-suited to the Product Marketing Manager role.

⚠️ Potential Challenges

• The competitive nature of the cybersecurity market may present challenges in differentiating Action1's products and messaging.
• The role requires a strong understanding of technical products and the ability to translate complex concepts into clear, benefit-driven messaging.
• The dynamic, high-growth environment may present challenges in managing priorities and adapting to changing circumstances.
• The fully remote work arrangement may require strong communication and time management skills to succeed in a distributed team setting.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the cybersecurity industry, this position at Action1 offers a unique opportunity to work with a cutting-edge, autonomous endpoint management platform and have a direct impact on the company's success.
• The role requires a strong technical understanding and the ability to work with cross-functional teams, making it well-suited to candidates with experience in B2B product marketing, IT, or enterprise SaaS.
• Career progression in this role may involve moving into senior product marketing or management positions within Action1 or related industries.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other product marketing positions in the cybersecurity industry when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing messaging and positioning for a new feature release, such as real-time vulnerability assessment without a VPN.
• Creating a competitive comparison document that highlights Action1's unique value proposition in the autonomous endpoint management market.
• Supporting a product launch by developing go-to-market strategy, customer-facing materials, and sales enablement resources.

ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager may work on, showcasing the role's strategic and creative aspects.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap and how this role will contribute to its success?
• How does Action1 differentiate itself in the competitive cybersecurity market, and how will this role help maintain that competitive advantage?
• What is the company culture like, and how does it support remote work and collaboration?
• What opportunities exist for professional growth and advancement within the company?
• How does Action1 measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success in the Product Marketing Manager position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Action1 careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Action1's products, the cybersecurity market, and the company's unique value proposition.
• If requested, complete a technical assessment or case study to demonstrate your understanding of the role and its requirements.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.