📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Rubrik
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-Senior Level (7+ years)
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and execution for Rubrik's data security products
- Collaborating with cross-functional teams to define messaging and support product launches
- Creating compelling content and campaigns to increase awareness and demand for security capabilities
- Serving as a subject matter expert and go-to resource for Rubrik's data security capabilities
ASSUMPTION: This role requires a strong understanding of cybersecurity and product marketing, with the ability to work effectively across various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute go-to-market plans for Rubrik's data security products
✅ Collaborate with product managers to align on market problems and overall go-to-market strategy
✅ Create differentiated messaging and positioning for target personas
✅ Develop and maintain core product collateral, including web detail pages, datasheets, presentations, and more
✅ Create educational training and sales tools to win in a competitive market
✅ Identify success metrics for assets and activities, and drive regular communication with key stakeholders
ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of product marketing experience, with a focus on cybersecurity
Required Skills:
- Proven experience in product marketing, with a strong focus on cybersecurity
- Exceptional skills in creating differentiated product positioning and company messaging
- Ability to effectively engage with and influence cross-functional teams and executive audiences
- Strong presentation skills to represent Rubrik in customer meetings, virtual events, and more
- Demonstrated ability to own and drive marketing projects from ideation to execution
- Desire to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with data security products and trends
- Background in competitive analysis and market research
ASSUMPTION: While not explicitly stated, a master's degree in a related field may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $135,900 - $226,400 USD (based on US location)
Benefits:
- Bonus potential
- Equity
- Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range provided is based on US location and may vary for remote employees outside the US.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data security and management
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2014 (11 years ago)
Company Description:
- Rubrik is on a mission to secure the world’s data with its Zero Trust Data Security™ platform
- Offers a range of data security solutions, including ransomware recovery, cloud data management, and cyber resiliency
- Publicly traded company (NYSE: RBRK) with a strong focus on innovation and customer success
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: rubrik.com
ASSUMPTION: Rubrik's focus on data security and management makes it an attractive option for candidates interested in this field.
📊 Role Analysis
Career Level: Mid-Senior Level (7+ years of experience)
Reporting Structure: Reports to the central product marketing organization
Work Arrangement: Remote (US), with flexibility for some in-person collaboration
Growth Opportunities:
- Potential to work on high-impact projects and drive significant business results
- Opportunities to collaborate with and learn from experienced professionals across various teams
- Potential for career advancement within the product marketing organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on Rubrik's data security products.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): United States (multiple locations)
Geographic Context:
- Rubrik has multiple offices across the US, with a strong focus on remote work
- Opportunities to collaborate with team members in various time zones
- Flexible work arrangements to accommodate different schedules and needs
Work Schedule: Full-time (40 hours/week), with flexibility for a hybrid or part-time arrangement if needed
ASSUMPTION: Rubrik's remote work environment offers candidates the flexibility to work from anywhere in the US, with opportunities to collaborate with team members in various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the product marketing director
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of cybersecurity and data security trends
- Ability to work effectively with cross-functional teams
- Presentation and communication skills
Application Tips:
- Highlight relevant product marketing experience, with a focus on cybersecurity
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare for behavioral and situational interview questions related to product marketing and cybersecurity
ATS Keywords: Product Marketing, Cybersecurity, Go-to-Market Strategy, Messaging, Sales Enablement, Content Creation, Campaign Management, Market Research, Collaboration, Presentation Skills, Project Management, Customer Engagement, Training Development, Data Analysis, Communication, Strategic Planning
ASSUMPTION: Rubrik's interview process is designed to assess candidates' skills and fit for the role, with a focus on product marketing and cybersecurity experience.
🛠️ Tools & Technologies
- Marketo or similar marketing automation tools
- Salesforce or similar CRM platforms
- Google Workspace (G Suite)
- Microsoft Office Suite
ASSUMPTION: While not explicitly stated, familiarity with common marketing and productivity tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- One Rubrik
- Performance Driven
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and dynamic environment
- Focus on results and impact
Self-Assessment Questions:
- Do I have a strong understanding of cybersecurity and data security trends?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have strong presentation and communication skills?
ASSUMPTION: Rubrik's culture values collaboration, innovation, and a focus on results, making it an attractive option for candidates who thrive in a fast-paced environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment
- The remote work arrangement may present challenges for candidates who prefer an in-person work environment
- Rubrik's focus on data security and management may require candidates to quickly get up to speed on industry trends and best practices
- Competition for this role may be high, given Rubrik's strong reputation in the data security industry
ASSUMPTION: While Rubrik offers many benefits and opportunities, candidates should be aware of the potential challenges that come with working in a fast-paced, dynamic environment and a remote work arrangement.
📈 Similar Roles Comparison
- This role is unique in its focus on data security products and Rubrik's specific product portfolio
- Other product marketing roles may have a broader focus on various products or services
- Career paths in product marketing may vary depending on the industry and company size
ASSUMPTION: While this role is unique in its focus on data security products, candidates with experience in product marketing may find similar roles in other industries or companies.
📝 Sample Projects
- Developing a go-to-market plan for a new data security product launch
- Creating a competitive analysis and market research report for a specific product line
- Designing and executing a customer engagement campaign to drive product adoption and renewal
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as product, sales, and marketing?
- What are the biggest challenges facing the data security products, and how can this role help address them?
- What opportunities are there for growth and advancement within the product marketing organization?
- How does Rubrik support work-life balance for remote employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rubrik Careers page
- Tailor your resume and cover letter to highlight your relevant product marketing experience, with a focus on cybersecurity
- Prepare for behavioral and situational interview questions related to product marketing and cybersecurity
- Research Rubrik's products, services, and company culture to demonstrate your interest and fit for the role
- Follow up with the recruiter after submitting your application, and be prepared to schedule interviews as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
