Product Marketing Manager, Ads Marketing (English, Mandarin)

📌 Core Information

🔹 Job Title: Product Marketing Manager, Ads Marketing (English, Mandarin)

🔹 Company: Google

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive customer acquisition and readiness for Google Ads solutions
• Collaborating cross-functionally with sales, product experts, PR, legal, and more to contribute to Google's overall positioning in the business market
• Leading digital lead nurture campaigns to educate and move marketing/sales prospects down the funnel
• Building MarTech infrastructure and systematic frameworks to enable automated tagging, scoring, and tracking
• Contributing to business reviews on local marketing strategy with marketing and sales executives

ASSUMPTION: This role requires a strong understanding of both marketing and sales processes, as well as the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Lead the planning and execution of marketing strategies to build customer intent and readiness for Google Ads solutions

✅ Oversee the positioning and promotion of Google's Ads products to achieve business results across multiple channels

✅ Lead the digital leads nurture campaign to identify, categorize, and educate marketing/sales prospects to accelerate their DTC and GAds readiness

✅ Develop data-driven and customer-insight-first campaign strategy and execution plan

✅ Work with sales stakeholders and external partners to build comprehensive nurture content that addresses customer needs and pain points

✅ Build a MarTech (WeCom) infrastructure and systematic framework that enables automated tagging, scoring, and tracking to ensure content sent to the customers

✅ Contribute and participate in business reviews on local marketing strategy with marketing and sales executives within the region and to the broader organization

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder management skills to successfully lead and execute marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Technical, or a related field, or equivalent practical experience.

Experience: 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).

Required Skills:

• Fluency in English and Mandarin
• Ability to communicate effectively with stakeholders at all levels
• Excellent project management and organizational skills
• Strong analytical and data-driven mindset
• Proven experience in digital marketing and lead generation

Preferred Skills:

• Ability to think strategically about issues, leading to recommendations, action plans, and campaigns
• Ability to operate in a fast-paced environment and work on multiple projects simultaneously
• Ability to work in a cross-functional environment
• Excellent stakeholder management skills

ASSUMPTION: Given the bilingual requirement and the need to work with a diverse range of stakeholders, strong communication skills in both English and Mandarin are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 350,000 and CNY 550,000 per year, based on industry standards for a Product Marketing Manager role in Shanghai with 4-5 years of experience. This range is inclusive of base salary and annual bonus.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off (vacation, sick, and holidays)
• Maternity and paternity leave
• Employee assistance program
• On-site amenities (cafeteria, gym, etc.)

Working Hours: Full-time position with standard working hours Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work.

ASSUMPTION: While Google is known for its comprehensive benefits package, the specific benefits for this role may vary based on the employee's location and position within the company.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. The company is a leader in the tech industry and has a significant impact on the global market.

Company Size: Google is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Google offers a structured and well-established work environment with clear career paths and extensive resources for professional development.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become one of the world's most valuable companies, with a market capitalization of over $1 trillion as of 2021.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company is committed to fostering an inclusive culture that values diversity and encourages collaboration.
• Google is known for its innovative and data-driven approach to problem-solving, as well as its commitment to sustainability and social responsibility.

Company Specialties:

• Search engine and advertising technologies
• Cloud computing and infrastructure
• Software development and artificial intelligence
• Hardware and consumer electronics

Company Website: https://www.google.com/

ASSUMPTION: Given Google's size and global presence, applicants can expect a well-established recruitment process with clear communication and feedback throughout the application and interview stages.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of relevant experience in marketing. The position offers opportunities for growth and advancement within the company's marketing organization.

Reporting Structure: The Product Marketing Manager, Ads Marketing (English, Mandarin) role reports directly to the Marketing Manager for Ads Marketing in the region. The role may have supervisory responsibilities for junior marketing team members or external partners.

Work Arrangement: This role is based in Shanghai, China, and requires on-site presence for collaboration and communication with local teams and stakeholders. Occasional remote work may be possible, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Advancement to senior marketing roles within Google's Ads Marketing organization
• Expansion into other marketing fields or product areas within Google
• Opportunities to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: Given Google's size and diverse product portfolio, there are ample opportunities for career growth and development within the company for high-performing employees.

🌍 Location & Work Environment

Office Type: Google's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation. The office features open-plan workspaces, meeting rooms, and on-site amenities such as cafes, gyms, and wellness facilities.

Office Location(s): The Shanghai office is located in the Pudong New Area, a bustling commercial district with easy access to public transportation and nearby attractions.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant tech industry and a large talent pool.
• The city offers a high quality of life, with numerous cultural attractions, dining options, and recreational activities.
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is Monday through Friday, with core hours from 10:00 AM to 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration. Flexible work arrangements may be available, depending on the role and team needs.

ASSUMPTION: Given Google's commitment to work-life balance, employees can expect a supportive work environment that prioritizes well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with marketing managers and team members
• Case study or project presentation, depending on the role
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Google's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on data-driven results and strategic thinking
• Research Google's products, services, and marketing strategies to demonstrate your understanding of the company and its business
• Practice common behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Product Marketing, Ads Marketing, Customer Acquisition, Lead Generation, Digital Marketing, MarTech, Stakeholder Management, Cross-Functional Collaboration, Data-Driven Campaigns, Customer Insights, Sales Collaboration

ASSUMPTION: Given Google's large applicant pool and competitive hiring process, applicants should expect a thorough and rigorous interview process that assesses both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Given the role's focus on digital marketing and customer acquisition, proficiency in marketing automation and CRM software is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Transparency

Work Style:

• Data-driven decision-making
• Collaborative and cross-functional teamwork
• Fast-paced and dynamic work environment
• Focus on results and impact

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding user needs?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?

ASSUMPTION: Given Google's emphasis on innovation, data-driven decision-making, and collaboration, applicants should be comfortable working in a fast-paced, dynamic environment and have a strong customer focus.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Working with a diverse range of stakeholders, including sales teams, product experts, and external partners
• Adapting to changes in marketing strategies and priorities based on business needs and market trends
• Balancing the need for data-driven decision-making with the need for quick execution and results

ASSUMPTION: Given the role's focus on driving customer acquisition and readiness for Google Ads solutions, applicants should be comfortable working in a fast-paced, dynamic environment and have strong project management and stakeholder management skills.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on customer acquisition and lead generation, with a specific emphasis on driving readiness for Google Ads solutions
• In the broader marketing industry, this role is similar to other digital marketing or demand generation roles, with a focus on driving customer engagement and conversion
• Career-wise, this role can serve as a stepping stone to senior marketing roles within Google's Ads Marketing organization or other marketing fields within the company

ASSUMPTION: Given the role's focus on customer acquisition and lead generation, applicants should have relevant experience in digital marketing or demand generation, as well as a strong understanding of marketing automation and CRM software.

📝 Sample Projects

• Developing and executing a digital lead nurture campaign to educate and move marketing/sales prospects down the funnel for Google Ads solutions
• Building a MarTech infrastructure and systematic framework to enable automated tagging, scoring, and tracking for customer content
• Contributing to business reviews on local marketing strategy with marketing and sales executives within the region and to the broader organization

ASSUMPTION: Given the role's focus on driving customer acquisition and readiness for Google Ads solutions, applicants should have relevant experience in digital marketing or demand generation, as well as a strong understanding of marketing automation and CRM software.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Google support the professional development and growth of its marketing employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Given the role's focus on driving customer acquisition and readiness for Google Ads solutions, applicants should ask questions that demonstrate their understanding of the business and their commitment to driving results.

🛠️ Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.google.com/about/careers/applications/jobs/results/95157178146398918
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on customer acquisition, lead generation, and digital marketing
• Prepare examples of successful marketing campaigns or projects you've led, focusing on data-driven results and strategic thinking
• Research Google's products, services, and marketing strategies to demonstrate your understanding of the company and its business
• Follow up with the HR team two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.