📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and mentoring a team of Product Marketing Associates
- Overseeing the design and layout of various marketing materials
- Serving as a liaison between departments for effective communication and product development
- Conceptualizing new product positioning and reviewing market research
ASSUMPTION: This role requires strong leadership, creative, and analytical skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Manage and mentor a team of Product Marketing Associates
✅ Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails
✅ Serve as a liaison between Merchandising and Creative in the new product selection process
✅ Maintain open, efficient communication between various departments on new and existing product development and web marketing
✅ Conceptualize new product positioning relative to existing products and the customer's perspective
✅ Review market research and internal reports to anticipate product trends and marketing strategies
ASSUMPTION: This role involves cross-functional collaboration, strategic thinking, and attention to detail to ensure marketing materials align with Uline's brand and resonate with customers.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years in marketing, product management, or new product development with a great track record
Required Skills:
- Proven leadership and mentoring skills
- Strong communication and collaboration skills
- Experience sourcing or selecting new products
- Catalog experience (a plus)
Preferred Skills:
- Experience in a wholesale or distribution environment
- Fluency in Spanish (a plus)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their ability to manage teams and create effective marketing materials will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 (Based on industry standards for a Product Marketing Manager with 7+ years of experience in the packaging and shipping industry)
Benefits:
- Complete health insurance coverage
- 401(k) with 6% employer match
- Multiple bonus programs
- Paid holidays and generous paid time off
- Tuition Assistance Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale, specifically packaging and shipping supplies
Company Size: 5,001-10,000 employees, offering a large, established environment with opportunities for growth and development
Founded: 1980, with over 40 years of experience in the industry
Company Description:
- Family-owned company with a strong commitment to employee growth and development
- North America's leading distributor of shipping, industrial, and packaging materials
- Focus on providing exceptional customer service and high-quality products
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: www.uline.com
ASSUMPTION: Uline's extensive experience in the industry and commitment to employee growth make it an attractive option for job seekers looking to build a career in wholesale or packaging and shipping.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Product Marketing and oversees a team of Product Marketing Associates
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Advancement to a senior or management role within the Product Marketing department
- Expansion into other areas of the business, such as Merchandising or Operations
- Development of leadership and mentoring skills through managing and guiding team members
ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on Uline's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters, offering a modern and collaborative work environment
Office Location(s): Pleasant Prairie, WI
Geographic Context:
- Pleasant Prairie is located in southeastern Wisconsin, approximately 30 miles north of Chicago, IL
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Uline's corporate headquarters is situated on a sprawling campus with ample parking, walking trails, and on-site amenities
Work Schedule: Full-time, typically Monday-Friday, with occasional weekend or evening work required for specific projects or events
ASSUMPTION: The corporate headquarters offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Leadership and mentoring skills
- Creative problem-solving and strategic thinking
- Communication and collaboration skills
- Industry knowledge and understanding of Uline's products and customers
Application Tips:
- Highlight your relevant experience and accomplishments in managing teams and creating effective marketing materials
- Tailor your resume and cover letter to emphasize your fit for this role and Uline's company culture
- Prepare examples of your work that demonstrate your ability to manage projects, mentor team members, and create compelling marketing content
ATS Keywords: Product Marketing, Team Management, Design Review, Communication, Market Research, Product Positioning, Catalog Experience, Product Development
ASSUMPTION: Uline's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented
- Customer-focused
- Innovative
- Collaborative
- Results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating effective marketing materials and managing teams?
- Do you have a strong understanding of the packaging and shipping industry?
- Are you committed to delivering exceptional customer service and driving results?
ASSUMPTION: Uline values employees who are passionate, adaptable, and committed to driving results in a collaborative environment.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing multiple projects and priorities
- Adapting to changes in the market and customer needs
- Occasional weekend or evening work required for specific projects or events
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on creating and executing marketing strategies, but the Product Marketing Manager role is more focused on individual products or product lines, while the Brand Manager role is responsible for the overall brand image and strategy.
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on the product level, while the Marketing Manager role oversees the entire marketing department and its activities.
- Career path: This role offers a clear path for career progression, with the opportunity to advance to a senior or management role within the Product Marketing department or expand into other areas of the business.
ASSUMPTION: Understanding the differences between similar roles and the career path opportunities can help candidates make informed decisions about their career goals and aspirations.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities in the packaging and shipping industry
- Managing a team to create and distribute marketing materials for a trade show or event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Product Marketing Manager at Uline.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Uline?
- What are the biggest challenges facing the Product Marketing department currently?
- How does Uline support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Uline measure the success of its marketing efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare examples of your work that demonstrate your ability to manage teams and create effective marketing materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
