📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: BetterMe
🔹 Location: Kyiv, Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Conducting market research and identifying new opportunities
- Collaborating with cross-functional teams to launch new products
- Writing clear and detailed briefs for creative projects
- Improving processes for testing brand ideas and supporting product growth
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on problem-solving and collaboration.
📋 Key Responsibilities
✅ Researching market trends, competitors, and user needs to find new opportunities
✅ Working closely with brand communication, design, influencer, and content teams
✅ Writing clear and detailed briefs for creative and brand communication projects
✅ Helping build and improve processes for testing brand ideas
✅ Supporting product growth and campaign success through strong planning
ASSUMPTION: The role may evolve based on the company's growth and changing market dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ year of experience in product marketing or brand communication strategy
Required Skills:
- Proven track record of successful campaigns and product launches
- Strong business thinking and problem-solving skills
- Good data analysis and testing skills
- Experience with market and competitor research
- Able to write communication briefs and basic English copy
- Creative mindset with a desire to try new ideas
- Well-organized, self-driven, and able to manage tasks and teams
Preferred Skills:
- Upper-Intermediate English level
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for effective communication and collaboration.
💰 Compensation & Benefits
Salary Range: Competitive salary (not specified, but likely in line with industry standards for the role and location)
Benefits:
- Professional growth opportunities (internal, external courses, seminars, corporate library)
- Comfortable working environment (work equipment, complimentary breakfasts, lunches, snacks)
- Health & Fitness (20 days of paid vacation, medical insurance, sports activities)
- Rest (team buildings, parties, various team activities)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role with 1-2 years of experience in Kyiv, Ukraine.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 201-500 employees (as of 2025)
Founded: 2017
Company Description:
- BetterMe is a global wellness platform chosen by 150 million people to build lasting habits for physical, mental, and emotional well-being.
- The company delivers inclusive, accessible, and scalable wellness programs for individuals and organizations.
- BetterMe helps people thrive and helps companies unlock better employee health, corporate wellness, engagement, and performance.
Company Specialties:
- AI-powered, data-driven solutions
- Fitness, nutrition, mindfulness, and habit coaching
- Customized experiences and behavior change focus
Company Website: betterme.world
ASSUMPTION: BetterMe is a well-established company in the wellness industry, with a strong focus on data-driven solutions and personalized experiences.
📊 Role Analysis
Career Level: Early career (1-2 years of experience)
Reporting Structure: This role may report to the Head of Marketing or a similar position
Work Arrangement: Remote (with the option to work from the Kyiv office)
Growth Opportunities:
- Expanding skills and knowledge in product marketing and brand strategy
- Potential to take on more responsibilities as the company grows
- Opportunities to work with cross-functional teams and learn from experienced colleagues
ASSUMPTION: As a growing company, BetterMe may offer opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Remote-friendly with an office in Kyiv, Ukraine
Office Location(s): Yaroslavska street, Kyiv, UA
Geographic Context:
- Kyiv is the capital and most populous city of Ukraine, with a vibrant tech industry and a growing startup scene.
- The cost of living in Kyiv is generally lower than in Western European cities.
- Ukraine has a favorable time zone for collaboration with teams in Europe and Asia.
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement may allow for a better work-life balance and the opportunity to work from different locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical or case study interview with the marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and strategic mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in product marketing or brand communication strategy
- Include examples of successful campaigns and product launches in your resume
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Demonstrate your understanding of the wellness industry and BetterMe's mission and values
ATS Keywords: Product Marketing, Brand Communication, Market Research, Data Analysis, Creative Thinking, Problem Solving, Communication, Team Management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Market research tools (e.g., Google Trends, SEMrush, SimilarWeb)
- Data analysis tools (e.g., Google Analytics, Excel, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new solutions.
👔 Cultural Fit Considerations
Company Values:
- Health and wellness for all
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Results-driven and focused on achieving goals
- Adaptable and open to feedback
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in product marketing?
- Can you describe a time when you had to collaborate with cross-functional teams to launch a successful product or campaign?
- How do you approach testing brand ideas and incorporating feedback into your work?
ASSUMPTION: BetterMe values candidates who are passionate about health and wellness, data-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to a remote work arrangement and maintaining productivity
- Balancing creative and analytical aspects of the role
- Keeping up with industry trends and best practices in product marketing
ASSUMPTION: The role may present unique challenges that require strong problem-solving skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and communication, but a Product Marketing Manager is more focused on the product itself, while a Brand Manager may have a broader scope, including corporate branding and overall brand strategy.
- Product Marketing Manager vs. Marketing Manager: A Product Marketing Manager is more focused on the product and its lifecycle, while a Marketing Manager may have a broader scope, including overall marketing strategy, campaign management, and team leadership.
- Product Marketing Manager vs. Product Manager: While both roles focus on the product, a Product Marketing Manager is more focused on market research, positioning, and messaging, while a Product Manager is more focused on product development, roadmaps, and feature prioritization.
ASSUMPTION: The specific responsibilities and focus areas of these roles may vary depending on the company and its industry.
📝 Sample Projects
- Conducting market research to identify new product opportunities and trends
- Developing and implementing a go-to-market strategy for a new product launch
- Collaborating with cross-functional teams to create and test brand ideas and messaging
- Analyzing campaign performance data and making data-driven recommendations for optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does BetterMe approach testing brand ideas and incorporating feedback into the product development process?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does BetterMe support the professional growth and development of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and achievements in product marketing or brand communication strategy
- Prepare a cover letter that demonstrates your understanding of the role, the company, and your fit with BetterMe's mission and values
- If applicable, include examples of successful campaigns or product launches that showcase your skills and accomplishments
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
