Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Omilia

🔹 Location: Greece (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Building a professional product marketing function from scratch
• Collaborating with cross-functional teams to create go-to-market strategies
• Analyzing market trends and competitors to shape product strategy
• Developing thought leadership content and amplifying Omilia's brand
• Supporting sales enablement and demand generation efforts

ASSUMPTION: This role requires a strong product marketing background and experience in the AI market. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

📋 Key Responsibilities

✅ Develop and execute product marketing plans in collaboration with R&D, product management, and development teams

✅ Define global positioning, ICP, and value proposition with TAM insights

✅ Build and refine a messaging house, including use cases, value props, and proof points

✅ Track customer pain points, buyer behavior, trends, and market opportunities

✅ Continuously analyze competitors to shape product strategy and messaging

✅ Lead execution of product launches in collaboration with cross-functional teams

✅ Work with business leaders and SMEs to develop persona-targeted content

✅ Ensure Sales, Marketing, and CS teams are trained and equipped with messaging and materials

ASSUMPTION: The role requires a mix of strategic thinking and tactical execution. The candidate should be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of Product Marketing experience in a B2B SaaS environment

Required Skills:

• Domain expertise in the Artificial Intelligence market or products
• Proven success in translating complex, technical material into compelling messaging
• Experience launching new features/products and measuring their success
• Excellent written and verbal communication skills
• Data-driven mindset with ability to turn quantitative and qualitative data into insights

Preferred Skills:

• Experience in customer experience, contact center, or adjacent markets
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in product marketing and a deep understanding of the AI market. Experience in customer experience or contact center markets is a plus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Greece)

Benefits:

• Long-term employment with the working days vacation
• Development in professional growth (courses, training, etc.)
• Being part of successful cutting-edge technology products
• Proficient and fun-to-work-with colleagues
• Apple gear

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range is estimated based on market research for similar roles in Greece. The benefits package is designed to attract and retain top talent in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Omilia operates in the IT Services and IT Consulting industry, focusing on Natural Language Understanding enabled IVR and natural dialogue interaction solutions.

Company Size: Omilia has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Omilia was founded in 2002 and has since grown to serve 1 billion conversations in 30 languages across 17 countries.

Company Description:

• Omilia is engaged in providing human-like human-to-machine communication experiences and technologies to improve customer care experiences for large enterprises.
• The company started in a small garage and has since expanded to the USA and Canada, with 33 full production deployments worldwide.
• Omilia has been recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and the IDC Marketscape for Worldwide Conversational AI Software Platforms for Customer Service 2021.

Company Specialties:

• Natural Language Self-Care
• Customer Experience
• Call Center
• Artificial Intelligence
• Virtual Assistants
• Conversational AI
• Authentication & Anti-Fraud
• Generative AI

Company Website: omilia.com

ASSUMPTION: Omilia's focus on conversational AI and customer experience provides a unique opportunity for the Product Marketing Manager to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the Head of Product Management. It offers the opportunity to build and lead the product marketing function at Omilia.

Reporting Structure: The Product Marketing Manager will report to the Head of Product Management and collaborate with various teams, including R&D, product management, development, marketing, sales, and customer success.

Work Arrangement: This role is fully remote, with the option to work from Greece or any other location within the same time zone.

Growth Opportunities:

• As the first product marketing hire, the candidate will have the opportunity to build and shape the function according to their vision.
• The role offers exposure to various teams and stakeholders, providing opportunities for professional growth and development.
• Omilia's rapid growth and expansion present exciting career prospects for the right candidate.

ASSUMPTION: The Product Marketing Manager role at Omilia offers a unique opportunity to make a significant impact on the company's growth and success. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Greece (Remote)

Geographic Context:

• Greece offers a Mediterranean climate, rich history, and a high quality of life.
• The country has a strong tech industry, with numerous opportunities for professional growth and development.
• Greece's time zone (EET/EEST) allows for effective collaboration with teams across Europe and beyond.

Work Schedule: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from anywhere within Greece or a similar time zone, promoting work-life balance and accessibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Head of Product Management
• Final interview with the CMO

Key Assessment Areas:

• Product marketing expertise and experience
• Understanding of the AI market and customer experience
• Communication and presentation skills
• Data-driven mindset and analytical skills

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Omilia's mission and the role's responsibilities.
• Prepare examples of your work, such as go-to-market strategies, market analysis reports, or product launch materials.

ATS Keywords: Product Marketing, B2B SaaS, Artificial Intelligence, Customer Experience, Market Analysis, Competitive Intelligence, Product Launches, Content Creation, Sales Enablement, Project Management, Communication, Data-Driven Mindset, Copywriting, Collaboration, Presentation Skills, Customer-Focused

ASSUMPTION: The interview process at Omilia is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant marketing, project management, and data analysis tools. Familiarity with industry-specific tools and technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the AI market?
• Can you provide an example of a time when you had to adapt to a significant change in a product marketing strategy?
• How do you ensure that your messaging resonates with target audiences and drives action?

ASSUMPTION: Omilia values candidates who are passionate about innovation, customer-centricity, and continuous learning. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

⚠️ Potential Challenges

• Building a product marketing function from scratch may require significant effort and time investment.
• Working in a fast-paced, dynamic environment can be challenging and may require adaptability and flexibility.
• Collaborating with various teams and stakeholders may require strong communication and project management skills.
• The fully remote work arrangement may present challenges in terms of communication and time zone differences.

ASSUMPTION: The Product Marketing Manager role at Omilia presents unique opportunities and challenges. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong focus on thought leadership and brand amplification.
• The role offers the opportunity to work in a fast-growing, innovative company with a strong focus on customer experience.
• Career progression may include opportunities to lead a team or take on additional responsibilities as the company grows.

ASSUMPTION: The Product Marketing Manager role at Omilia is unique in its focus on thought leadership and brand amplification. The ideal candidate will have experience in a similar role or a related field and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing a go-to-market strategy for a new conversational AI product
• Conducting a market analysis to identify trends and opportunities in the customer experience space
• Creating a messaging framework and content assets to support a product launch

ASSUMPTION: The Product Marketing Manager role at Omilia offers a wide range of projects and responsibilities. The ideal candidate will have experience in similar projects and be comfortable working in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• How does Omilia differentiate itself in the competitive conversational AI market?
• What are the key priorities for the first 90 days in this role?
• How does Omilia support the professional growth and development of its employees?
• What are the most significant challenges facing the conversational AI market, and how does Omilia plan to address them?
• How does Omilia foster a culture of innovation and continuous learning?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry. They will also be prepared to discuss their own experiences and ideas related to the role's responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
• Prepare examples of your work, such as go-to-market strategies, market analysis reports, or product launch materials.
• Follow up with the HR team one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.