Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: GreenFlux

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading product launch and go-to-market plans
• Driving product marketing content strategy
• Defining and maintaining value propositions
• Creating product-focused commercial enablement material

ASSUMPTION: This role requires a strong understanding of both the commercial and technical aspects of the business, as well as excellent communication skills to bridge the gap between these two areas.

📋 Key Responsibilities

✅ Develop and lead product launch and go-to-market plans in collaboration with commercial, product, and operations teams

✅ Drive product marketing content strategy and improve product-centred marketing assets and communications

✅ Define, establish, and maintain value propositions

✅ Create content that communicates the value of our software and services to target audiences

✅ Create product-focused commercial enablement material (slides, demos, one-pagers, social)

✅ Understand and analyze market dynamics and the competitive landscape, and incorporate it into our strategic direction, positioning, and messaging

✅ Develop, deliver, and validate key messages that enable our team to execute relevant demand generation programs

✅ Be the go-to product knowledge expert for the commercial team

✅ Contribute to the continuous advancement of the overall marketing team, including our processes, tools, and knowledge

ASSUMPTION: This role requires a high level of collaboration and communication with various teams within the organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of product marketing experience, preferably in the SaaS industry

Required Skills:

• Excellent communication skills (verbal, written, and presentation)
• Ability to take initiative and drive cross-departmental actions
• English working proficiency, other native-level European languages desirable
• Sustainable mindset

Preferred Skills:

• Experience in the e-mobility industry
• Fluency in additional European languages

ASSUMPTION: While not explicitly stated, a strong understanding of the e-mobility industry and its trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in the Netherlands)

Benefits:

• Dynamic and innovative work environment
• Opportunity to contribute to a sustainable future
• Competitive salary and benefits package

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the given experience level in the Netherlands. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: GreenFlux operates in the IT Services and IT Consulting industry, with a focus on the e-mobility sector. The company plays a leading role in the transition towards sustainable mobility for its customers and those of the DKV Mobility Group.

Company Size: GreenFlux has 51-200 employees, which means it offers a mid-sized company environment with opportunities for growth and impact.

Founded: GreenFlux was founded in 2011 and has since grown to become a major player in the e-mobility industry.

Company Description:

• GreenFlux offers a cloud-based charge point management SaaS solution for Charge Point Operators (CPOs) and e-Mobility Service Providers (eMSPs)
• The company enables smart electric vehicle charging solutions and plays a pivotal role in facilitating the uptake of electric vehicles and the renewable energy revolution
• GreenFlux is part of the DKV Mobility Group and plays a leading role in the transition towards sustainable mobility for its customers and those of the Group

Company Specialties:

• Sustainability
• Electric transport
• Electric driving
• Smart charging
• EV charging
• EV charging software
• EV charging platform
• E-mobility platform
• E-mobility software

Company Website: https://www.greenflux.com

ASSUMPTION: GreenFlux's focus on sustainability and e-mobility makes it an attractive employer for candidates interested in contributing to a greener future.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in product marketing, seeking to advance their career in a dynamic and innovative company.

Reporting Structure: The Product Marketing Manager reports directly to the Chief Marketing Officer (CMO) and works closely with the commercial, product, and operations teams.

Work Arrangement: This role is on-site, with the opportunity to work from the company's inspiring office in Amsterdam.

Growth Opportunities:

• As GreenFlux continues to grow and expand, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's dynamic and innovative environment provides ample opportunities for professional development and growth

ASSUMPTION: Given GreenFlux's rapid market and business expansion, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: GreenFlux's office is located in Amsterdam, offering a dynamic and innovative work environment.

Office Location(s): Joan Muyskenweg 22, Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, rich history, and picturesque canals
• The city is a major economic hub and a global leader in sustainability, making it an attractive place to live and work
• Amsterdam is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is Monday to Friday, with core hours from 9:00 AM to 5:00 PM.

ASSUMPTION: The location of GreenFlux's office in Amsterdam may be appealing to candidates who enjoy living in a vibrant, multicultural city with a strong focus on sustainability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Understanding of the e-mobility industry and market dynamics
• Cultural fit and alignment with GreenFlux's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of the e-mobility industry and GreenFlux's business model in your application materials
• Prepare examples of your product marketing work, such as go-to-market plans, value propositions, or commercial enablement materials

ATS Keywords: Product marketing, go-to-market, value proposition, commercial enablement, e-mobility, EV charging, SaaS, cloud-based, charge point management

ASSUMPTION: GreenFlux's interview process is designed to assess candidates' technical skills, industry knowledge, and cultural fit, as well as their ability to thrive in a dynamic and innovative work environment.

🛠️ Tools & Technologies

• Marketo (or similar marketing automation platform)
• Salesforce (or similar CRM)
• Google Suite (Gmail, Google Drive, Google Docs)
• Microsoft Office (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used by GreenFlux may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• How do you align with GreenFlux's values, particularly our focus on innovation and sustainability?
• How do you prefer to work in a team, and how do you ensure effective communication and collaboration?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: GreenFlux's culture is characterized by innovation, sustainability, collaboration, and a strong focus on driving results. Candidates who thrive in dynamic, fast-paced environments and share these values will be a good fit for the company.

⚠️ Potential Challenges

• The role requires a strong understanding of both the commercial and technical aspects of the business, which may present a learning curve for candidates without relevant experience
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The role may require occasional travel to attend industry events or meet with clients
• The competitive landscape in the e-mobility industry is constantly evolving, presenting both opportunities and challenges for the Product Marketing Manager

ASSUMPTION: While GreenFlux offers a dynamic and innovative work environment, candidates should be prepared to face challenges related to the fast-paced nature of the business and the competitive landscape in the e-mobility industry.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position may offer more exposure to the technical aspects of the business and the opportunity to work closely with the product and operations teams
• The e-mobility industry is a rapidly growing and evolving market, presenting unique challenges and opportunities for the Product Marketing Manager
• Career progression in this role may be faster than in more established industries, given GreenFlux's rapid market and business expansion

ASSUMPTION: Candidates considering this role should be prepared to work in a fast-paced, dynamic environment and be open to the unique challenges and opportunities presented by the e-mobility industry.

📝 Sample Projects

• Developing a go-to-market plan for a new EV charging software feature
• Creating a value proposition for a new e-mobility service offering
• Designing a product demo or one-pager to showcase GreenFlux's software capabilities to potential clients

ASSUMPTION: The specific projects undertaken by the Product Marketing Manager will vary depending on the company's product roadmap and market needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for GreenFlux?
• What are the key priorities for the first 90 days in this role?
• How does GreenFlux support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does GreenFlux differentiate itself from other e-mobility software providers in the market?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of GreenFlux's marketing strategy, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, as well as your understanding of the e-mobility industry and GreenFlux's business model
• Prepare examples of your product marketing work, such as go-to-market plans, value propositions, or commercial enablement materials
• Follow up with GreenFlux's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.