📌 Core Information
🔹 Job Title: Product Marketing Manager - AI
🔹 Company: Xero
🔹 Location: Remote, US
🔹 Job Type: Permanent
🔹 Category: Product Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a compelling, always-on communications narrative for AI
- Leading thought leadership, tentpole moments, seasonal campaigns, content, and partner activations
- Collaborating cross-functionally to deliver go-to-market plans for strategic AI initiatives
- Ensuring consistent messaging and high visibility for AI innovations across global and regional channels
ASSUMPTION: This role requires a strong background in product marketing, narrative development, and strategic communications, with a focus on AI or emerging technologies.
📋 Key Responsibilities
✅ Lead AI Communications Narrative & Thought Leadership
- Own and evolve the overarching AI narrative in conjunction with the coms team
- Deliver a regular drumbeat of AI-focused content and campaigns
- Collaborate with GTM teams, brand, digital, and comms teams to create AI content
- Support the delivery of AI research reports and surveys
✅ Activate at Tentpole Moments
- Integrate AI messaging into high-impact moments in the calendar
- Ensure AI innovations are positioned and launched with maximum visibility and consistency
- Partner with events, brand, and customer teams to deliver unified and high-impact experiences
✅ Drive GTM for Strategic AI Initiatives
- Collaborate cross-functionally to deliver the GTM plan for strategic AI partnerships
- Support feature launches and AI capabilities across multiple products with coordinated internal and external communications
✅ Collaborate Across Teams
- Partner closely with Product, Customer engagement, Data Science, Marketing, Brand, Communications, and Sales, Enablement teams
- Work with regional teams to adapt and activate the AI story in-market, ensuring local relevance and consistency
ASSUMPTION: This role requires strong communication, project management, and collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years in product marketing, preferably in SaaS or tech
Required Skills:
- Proven experience delivering thought leadership, narrative development, or strategic comms programs
- Experience launching cross-functional campaigns or partnerships at scale
- Strong familiarity with working in or around data, AI, or emerging technologies
- Outstanding communicator and storyteller, able to translate complex tech into compelling, benefit-led narratives
- Strong project management skills and the ability to lead cross-functional initiatives
- Confident collaborating with senior stakeholders and influencing across teams
- Data-driven mindset with an ability to balance strategic vision with execution detail
- A proactive, curious, and collaborative approach
Preferred Skills:
- Experience working with AI or machine learning technologies
- Familiarity with the accounting or small business software industry
ASSUMPTION: Candidates with experience in AI or related technologies, as well as those familiar with the accounting or small business software industry, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in SaaS or tech)
Benefits:
- Paid Leave
- Mental Wellbeing Leave
- Employee Assistance Program
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Fertility Support
- 401k Contribution Matching
- Paid Parental Leave
- Employee Share Plan
- Flexible Working
- Career Development
Working Hours: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as location, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Accounting and Small Business Software
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2006
Company Description:
- Xero is a cloud-based accounting software company that helps small businesses and accountants manage their finances
- Xero's platform connects businesses with their banks, invoicing, accounts payable, expense claims, and more
- With over 4.2 million subscribers globally, Xero is used by accountants and bookkeepers in over 180 countries
Company Specialties:
- Accounting
- SaaS
- Banking
- Invoicing
- Design
- Business
- Billing
- Small Business
- Bookkeeping
- Software
- Platform
- Payroll
Company Website: http://www.xero.com
ASSUMPTION: Xero's focus on small businesses and accountants makes it an ideal fit for candidates interested in working in the small business or accounting software industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with various teams, including Product, Customer Engagement, Data Science, Marketing, Brand, Communications, Sales, and Enablement
Work Arrangement: Remote OK, with flexible working arrangements
Growth Opportunities:
- Potential career progression into senior roles within the Product Marketing team or other departments
- Opportunities to work on strategic projects and partnerships, driving AI innovation and adoption
- Chance to gain experience in a growing, global technology company
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing or AI-focused roles.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Xero's global offices)
Office Location(s): Xero has offices in Wellington, New Zealand; Milton Keynes, England; Hawthorn, Australia; Denver, Colorado; London, England; San Francisco, California; Sydney, Australia; Toronto, Canada; Singapore; and Hong Kong
Geographic Context:
- Xero's global presence allows for collaboration with teams and customers across multiple time zones
- The remote work environment offers flexibility and work-life balance
- Xero's offices are located in vibrant, urban areas with access to amenities and public transportation
Work Schedule: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: The remote work environment and global office locations provide candidates with the opportunity to work in a flexible, international setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Case study or project presentation (if applicable)
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Communication and storytelling skills
- Product marketing experience and expertise
- AI or emerging technology knowledge
- Collaboration and project management skills
- Alignment with Xero's company values and culture
Application Tips:
- Highlight relevant experience in product marketing, AI, or related technologies
- Tailor your resume and cover letter to emphasize your fit for this role and Xero's company culture
- Prepare for behavioral and situational interview questions that focus on your communication, collaboration, and problem-solving skills
- Research Xero's products, customers, and competition to demonstrate your understanding of the company and its market
ATS Keywords: Product Marketing, AI, Thought Leadership, Strategic Communications, Cross-Functional Campaigns, Data Familiarity, Project Management, Collaboration, Communication, Storytelling, Customer Engagement, AI Knowledge, Market Positioning, Content Creation, Research, Customer Insights
ASSUMPTION: Xero's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on communication, collaboration, and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
- Data visualization tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Xero's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Human
- Challenging
- Beautiful
- Fun
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Customer-centric and empathetic
Self-Assessment Questions:
- Do I align with Xero's company values and work style?
- Am I comfortable working in a remote, global team environment?
- Do I have the communication, collaboration, and project management skills required for this role?
- Am I passionate about AI and its potential to transform small businesses?
ASSUMPTION: Xero's company culture emphasizes human connection, collaboration, innovation, and customer-centricity, making it an ideal fit for candidates who thrive in dynamic, global team environments.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders across different time zones
- Balancing strategic vision with execution detail in a fast-paced, growing company
- Keeping up with the latest AI and machine learning technologies
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges are inherent in a dynamic, global role focused on AI innovation and adoption in the small business software industry.
📈 Similar Roles Comparison
- This role is unique in its focus on AI communications narrative and thought leadership within the small business software industry
- Similar roles may include Product Marketing Manager - AI/ML, AI Communications Specialist, or Strategic Communications Manager - AI
- Career progression in this role may lead to senior product marketing roles, AI-focused leadership positions, or other strategic communications roles
ASSUMPTION: This role offers a unique opportunity to focus on AI communications narrative and thought leadership within the small business software industry, with strong potential for career growth and progression.
📝 Sample Projects
- Developing and executing a comprehensive AI communications narrative and thought leadership strategy
- Collaborating with cross-functional teams to launch strategic AI partnerships and initiatives
- Creating and delivering high-impact tentpole moments and seasonal campaigns that showcase Xero's AI innovations
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of this role, focusing on AI communications narrative, thought leadership, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into Xero's overall product marketing and AI strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Xero support the professional development and growth of its product marketing team members?
- What are the most challenging aspects of working in a remote, global team environment at Xero?
- How does Xero measure the success of its AI communications narrative and thought leadership efforts?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, priorities, growth opportunities, and challenges, as well as Xero's approach to remote work and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your communication, collaboration, and problem-solving skills
- Research Xero's products, customers, and competition to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
