📌 Core Information
🔹 Job Title: Product Marketing Manager, Air & Water Innovation
🔹 Company: Helen of Troy
🔹 Location: Marlborough, MA, United States
🔹 Job Type: Hybrid (work 3 days onsite)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving consumer-centric innovation for Air and Water Wellness brands
- Managing the innovation pipeline to deliver projects on time and within budget
- Collaborating cross-functionally to ensure successful product launches
- Contributing to the development of innovative roadmaps for long-term product development
- Supporting the marketing director in managing the overall product portfolio
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on consumer understanding and cross-functional collaboration.
📋 Key Responsibilities
✅ Maintain a deep understanding of consumer needs in the air comfort and water filtration space to drive innovation
✅ Conduct ongoing analysis of industry trends, consumer behavior, and competitor activities to identify opportunities for differentiation
✅ Manage day-to-day work, resources, timelines, and budgets to deliver projects that meet commercial targets and innovation thresholds on time and within cost targets
✅ Own and conduct financial analysis in partnership with finance and development teams to drive revenue and market share growth
✅ Collaborate with go-to-market teams to define and refine positioning/claims to sell-in and drive sell through
✅ Champion disruptive thinking and agile methodologies to foster a culture of innovation and creative problem solving
✅ Contribute to the development of innovative roadmaps that drive long-term product development and market leadership
✅ Drive development and management of innovation within the PUR and Honeywell brand architecture and portfolio strategies
✅ Support marketing director in developing and analyzing financials to manage the overall product portfolio, develop a 5-year plan, and evaluate data to make key business decisions
✅ Work closely with R&D, marketing, consumer insights, finance, and other departments to ensure seamless launch and introduction of new innovations for air comfort and water filtration
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork, with a focus on driving innovation and growth for the Air and Water Wellness brands.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in innovation, product development, or a related field within the wellness industry
Required Skills:
- Proven track record of developing and launching successful innovations
- Strong cross-functional collaboration skills
- Strong analytical skills and the ability to translate market trends and consumer insights into innovative solutions
- Verbal and written communication skills, with the ability to effectively present ideas and influence stakeholders at all levels
- Bias for action and a high degree of personal accountability
- Experience working in a fast-paced, often ambiguous environment, with a focus on growth and continuous improvement
- Passion for wellness and meeting consumers’ needs
Preferred Skills:
- Experience working with agile methodologies
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in product development or innovation within the wellness industry, with a proven track record of driving successful product launches.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Salary + Bonus
- Healthcare, Dental, Vision
- Paid Holidays, Paid Parental Leave
- 401(k) with company match
- Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD)
- Paid Time Off (PTO), Paid Charitable (volunteer) Leave
- Educational Assistance
Working Hours: Full-time, hybrid schedule (work 3 days onsite)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 3-5 years of experience in the wellness industry. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1968
Company Description:
- Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia
- The company boasts a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June
- Many of these brands rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity
Company Specialties:
- Consumer Products
- Consumer Goods
- Consumer Packaged Goods
- Innovation
- Design
- Marketing
- Healthcare Products
- Home Comfort
- Personal Care
- Housewares
- Curling Iron
- Hair Dryer
- Kitchen Gadgets
- Hydration Bottle
- Beverage Container
- Ear Thermometer
- Air Purifier
- Water Purifier
- Backpack
- Sporting Goods
- Outdoors
- and Beauty
Company Website: http://careers.helenoftroy.com
ASSUMPTION: Helen of Troy's extensive brand portfolio and global presence offer numerous opportunities for career growth and development within the consumer products industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Director for Air & Wellness Director
Work Arrangement: Hybrid (work 3 days onsite)
Growth Opportunities:
- Potential progression to a senior-level role within the marketing department
- Expansion of responsibilities to include additional brands or categories within the Helen of Troy portfolio
- Opportunities to gain experience in different aspects of the business, such as operations, finance, or supply chain
ASSUMPTION: This role offers a clear path for career progression within the marketing department, with opportunities to expand responsibilities and gain experience in other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid (work 3 days onsite)
Office Location(s): 400 Donald Lynch Blvd, Marlborough, Massachusetts 01752, US
Geographic Context:
- Marlborough is a city located in Middlesex County, Massachusetts, United States
- The city is situated approximately 30 miles west of Boston and 20 miles northwest of Worcester
- Marlborough is known for its rich history, beautiful landscapes, and diverse cultural attractions
Work Schedule: Standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills and experience
- Case study or project presentation to demonstrate analytical skills and innovation
- Final round interviews with key stakeholders, including the hiring manager and potential team members
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Communication skills, both written and verbal
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Helen of Troy's values
- Innovation mindset and ability to drive growth
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses
- Demonstrate your understanding of the wellness industry and Helen of Troy's brand portfolio
- Showcase your ability to work collaboratively and drive innovation in a fast-paced environment
ATS Keywords: Product Development, Innovation, Market Analysis, Cross-Functional Collaboration, Financial Analysis, Consumer Insights, Project Management, Strategic Vision, Communication, Analytical Skills, Problem Solving, Agile Methodologies, Brand Management, Portfolio Management, Consumer Needs Understanding, Entrepreneurial Mindset
ASSUMPTION: Helen of Troy's hiring process is designed to assess candidates' skills and cultural fit, with a focus on driving innovation and growth within the company's brand portfolio.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
- Consumer research tools (e.g., SurveyMonkey, Google Forms)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should be proficient in using relevant tools and technologies to manage projects, analyze data, and drive innovation within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing a culture of continuous improvement and driving growth through creative problem-solving
- Collaboration: Fostering a team-oriented environment that values open communication and cross-functional teamwork
- Accountability: Encouraging personal responsibility and driving results through dedicated effort and strategic thinking
- Integrity: Upholding ethical standards and acting with honesty and transparency in all aspects of the business
- Diversity, Equity, and Inclusion: Recognizing the strength of a diverse workforce and promoting an inclusive environment that values and respects individual differences
Work Style:
- Fast-paced and dynamic, with a focus on driving growth and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on using data to inform decision-making and drive innovation
- Entrepreneurial and adaptable, with a willingness to take on new challenges and pivot as needed
Self-Assessment Questions:
- How do you approach driving innovation in a fast-paced, often ambiguous environment?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a project on time and within budget?
- How do you balance strategic thinking with tactical execution to drive results?
- How do you ensure that your products or services meet the needs of a diverse consumer base?
ASSUMPTION: Helen of Troy's culture values innovation, collaboration, accountability, integrity, and diversity, equity, and inclusion. Candidates should be able to demonstrate alignment with these values and thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Navigating a complex organization with multiple stakeholders and cross-functional teams
- Balancing short-term tactical needs with long-term strategic goals
- Adapting to changes in the market or consumer behavior, and pivoting strategies as needed
- Ensuring alignment with brand architecture and portfolio strategies while driving innovation
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to balance short-term tactical needs with long-term strategic goals.
📈 Similar Roles Comparison
- Product Manager vs. Product Marketing Manager: While both roles focus on driving product success, the Product Marketing Manager is more focused on market research, positioning, and go-to-market strategy, while the Product Manager is responsible for the product's development and launch.
- Brand Manager vs. Product Marketing Manager: The Brand Manager is responsible for the overall brand strategy and management, while the Product Marketing Manager focuses on driving product-specific marketing efforts to support the brand's growth.
- Career Path: Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing → Vice President of Marketing
ASSUMPTION: This role offers a clear career path for growth and progression within the marketing department, with opportunities to expand responsibilities and take on additional leadership roles.
📝 Sample Projects
- Conducting consumer research to identify unmet needs in the air comfort and water filtration space
- Developing and launching a new air purifier product line to address growing consumer demand for clean air solutions
- Expanding the Honeywell brand portfolio to include new water filtration products, such as pitcher filters and faucet-mounted systems
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake to drive innovation and growth for the Air and Water Wellness brands.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and how this role contributes to that process?
- How does the marketing department collaborate with other departments, such as R&D and consumer insights, to drive product success?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company pivoted its strategy in response to market changes, and how was that process managed?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses
- Demonstrate your understanding of the wellness industry and Helen of Troy's brand portfolio
- Showcase your ability to work collaboratively and drive innovation in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
