📌 Core Information
🔹 Job Title: Product Marketing Manager, Amazon B2B Payments & Lending (ABPL)
🔹 Company: Amazon
🔹 Location: Austin, Texas, United States & New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for Amazon's business customers
- Collaborating with cross-functional teams to drive product demand and lead generation
- Analyzing campaign performance and reporting to leadership
- Managing external partners to develop marketing programs
- Presenting ideas to various levels of the organization to gain support for initiatives
ASSUMPTION: This role requires a strategic thinker with hands-on experience in lifecycle marketing programs and a strong understanding of the B2B payments and lending industry.
📋 Key Responsibilities
✅ Develop marketing campaigns that support small business credit card projects, including website, email, and digital advertising
✅ Work closely with marketing, product, program partners, and data science teams on go-to-market strategy, campaign development, and implementation
✅ Create and execute demand and lead generation programs
✅ Analyze data to determine campaign efficiency and report on performance to management teams
✅ Ensure creative marketing materials adhere to brand guidelines and undergo regular review
✅ Develop and communicate marketing plans, campaign results, and project recommendations to leadership
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Candidates with experience in the B2B payments and lending industry or a related field will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location and experience)
Benefits:
- Medical, Dental, and Vision Coverage
- Maternity and Parental Leave Options
- Paid Time Off
- 401(k) Plan
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, digital streaming, artificial intelligence, and cloud computing
- Amazon is committed to being Earth's most customer-centric company and continually innovates to improve the customer experience
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse product offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior-level marketing role, with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Marketing Manager for Amazon's B2B co-brand business
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement into management or leadership roles within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's B2B business.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site amenities and collaborative workspaces
Office Location(s): Austin, Texas & New York, New York
Geographic Context:
- Both Austin and New York offer vibrant tech scenes, with numerous networking opportunities and industry events
- Amazon's offices in both locations provide a modern, innovative work environment
- Both cities offer a high cost of living, with competitive salaries and benefits packages to match
Work Schedule: Full-time, with potential for flexible hours or remote work arrangements
ASSUMPTION: The work environment at Amazon is fast-paced, dynamic, and focused on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or HR representative
- In-depth behavioral and situational interviews with marketing managers or directors
- Final interviews with senior leadership or hiring managers
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and performance metrics
- Cross-functional collaboration and stakeholder management
- Brand management and creative content development
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on data-driven results
- Tailor your cover letter to emphasize your understanding of Amazon's B2B business and your fit for the role
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
ATS Keywords: Marketing strategy, lifecycle marketing, data analysis, campaign development, lead generation, cross-functional collaboration, brand management, performance metrics, digital advertising, email marketing, social media, search marketing, direct mail, partner marketing, project management, communication skills
ASSUMPTION: The interview process at Amazon is comprehensive and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Excel or Tableau for data manipulation and analysis
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Creative design tools (e.g., Adobe Creative Suite)
ASSUMPTION: This role requires proficiency in marketing software and tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on innovation and customer-centricity
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Amazon's culture is highly collaborative, data-driven, and focused on innovation and customer-centricity. Candidates who thrive in this environment will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Managing external partners and stakeholders may require strong communication and project management skills
- Analyzing and interpreting data may require strong analytical skills and attention to detail
- Working in a large, enterprise-level organization may present unique challenges and opportunities compared to smaller companies or startups
ASSUMPTION: This role offers significant challenges and opportunities for growth and development, with the potential for high impact on Amazon's B2B business.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on B2B marketing and requires a strong understanding of the payments and lending industry
- Amazon's large size and diverse product offerings provide numerous opportunities for career growth and development compared to smaller companies or startups
- This role offers a competitive salary and benefits package compared to similar roles in the industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new small business credit card product
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing external partners to develop co-branded marketing materials and campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Product Marketing Manager for Amazon's B2B co-brand business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for Amazon's B2B business?
- What are the most important qualities and skills for success in this role?
- What opportunities are there for growth and development within the marketing department or the broader organization?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of Amazon's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on data-driven results
- Write a cover letter that emphasizes your understanding of Amazon's B2B business and your fit for the role
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
