📌 Core Information
🔹 Job Title: Product Marketing Manager, Amazon Business Central Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global campaigns focused on spend engagement promotions
- Collaborating cross-functionally with marketing, finance, business, and tech teams
- Optimizing promotional effectiveness and driving engagement
- Working in a fast-paced, high-pressure entrepreneurial environment
ASSUMPTION: This role requires a high level of strategic thinking, relationship building, and problem-solving skills, with a focus on experimentation and data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute marketing communications plan for spend engagement promotions, including targeted Amazon-owned channels like email
✅ Lead spend engagement promotion testing framework and roadmap to inform long term strategy
✅ Establish and drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs
✅ Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications
✅ Partner cross-functionally with tech, product, and finance teams to identify and prioritize opportunities to improve promotions tool and process
✅ Support engagement promotions for high-priority seasonal onsite events
✅ Provide and implement optimization recommendations for long term success of promotions program
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, digital marketing, or a related field, with a focus on promotions strategy and implementation
Required Skills:
- Proven track record of success in delivering results at scale
- Strong strategic thinking and problem-solving skills
- Excellent communication and collaboration skills
- Familiarity with data analysis and reporting tools
- Experience working cross-functionally with multiple teams and countries
Preferred Skills:
- Experience with Amazon-owned channels and tools
- Fluency in multiple languages
- Experience working in a B2B environment
ASSUMPTION: While not explicitly stated, a master's degree in a related field or an MBA may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager role in Seattle, WA)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Amazon is known for its competitive compensation and benefits packages, and the provided salary range is an estimate based on industry standards and the company's reputation.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,000+ employees (Global), with a significant presence in Seattle, WA
Founded: 1994, with a rich history of innovation and growth
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce and online retail
- Cloud computing and web services (Amazon Web Services)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
- Content creation and streaming (Amazon Prime Video, Amazon Music, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into leadership roles
Reporting Structure: This role reports directly to the Central Marketing team, with potential for cross-functional collaboration with various teams and departments
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and initiatives
- Exposure to a diverse and global workforce
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong job market and a high cost of living
- The city offers a mix of urban and outdoor activities, with easy access to nature and recreation
- Seattle has a diverse and inclusive culture, with a strong focus on innovation and technology
Work Schedule: Full-time, with some flexibility for remote work and occasional overtime during peak periods
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the company's culture and teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Final interview with the hiring manager or a panel of stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and strategic thinking skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
- Domain knowledge and experience in product marketing and promotions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with promotions strategy and implementation, as well as your ability to work cross-functionally
- Demonstrate your understanding of Amazon's business and culture, and how you can contribute to the company's success
ATS Keywords: Product Marketing, Digital Marketing, Promotions Strategy, Cross-Functional Collaboration, Data Analysis, Amazon Business, Central Marketing
ASSUMPTION: Amazon's application process is competitive and thorough, with a strong focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Amazon-owned channels and tools (e.g., Amazon Seller Central, Amazon Marketing Services, etc.)
- Data analysis and reporting tools (e.g., Excel, SQL, Tableau, etc.)
- Project management and collaboration tools (e.g., Asana, JIRA, etc.)
ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is beneficial, but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and high-pressure environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Data-driven decision making
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-pressure environment?
- Are you comfortable working cross-functionally with multiple teams and departments?
- Do you have a strong bias for action and a results-driven mindset?
ASSUMPTION: Amazon's culture is dynamic, fast-paced, and highly collaborative, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- High-pressure work environment with tight deadlines and high expectations
- Need to balance multiple priorities and stakeholders
- Potential for frequent travel or remote work, depending on the role and business needs
- Competitive job market and high cost of living in Seattle, WA
ASSUMPTION: These challenges are inherent to working in a fast-paced, high-growth company like Amazon, and can be managed with strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to other product marketing roles in the tech and e-commerce industries, but with a focus on B2B promotions and engagement
- Compared to other product marketing roles, this position offers a unique opportunity to work on high-impact projects and initiatives within a global, industry-leading company
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic, cross-functional, and tactical responsibilities, with significant potential for growth and impact.
📝 Sample Projects
- Developing and executing a global campaign to promote a new spend engagement promotion feature
- Analyzing historical data and customer insights to optimize promotional effectiveness and drive engagement
- Collaborating with cross-functional teams to improve promotions tool and process, leading to increased adoption and usage
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the team and the business in the next 12-24 months, and how does this role contribute to addressing them?
- How does this role collaborate with other teams and departments within the organization, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, and how does the company support the development of those skills?
- How does the company measure the success of this role, and what are the key performance indicators (KPIs) for the first year?
- What opportunities are there for growth and development within the marketing department or other areas of the business?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research Amazon's business, culture, and values to demonstrate your fit and alignment with the company
- Follow up with the recruiter or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
