📌 Core Information
🔹 Job Title: Product Marketing Manager Amazon Business, EU Gift Cards
🔹 Company: Amazon
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving business performance and strategy for Amazon Business Gift Cards in Europe
- Creating and executing marketing strategies for EU Gift Cards on Amazon Business
- Collaborating with global teams to influence product development and strategy
- Optimizing customer acquisition, conversion rates, and customer experience
- Building strategic partnerships and driving P&L impact
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a strong understanding of B2B customers and digital payments.
📋 Key Responsibilities
✅ Own and drive business planning and performance reporting for EU Gift Cards on Amazon Business
✅ Develop and execute marketing strategies for EU Gift Cards on Amazon Business, from campaign development to execution and optimization
✅ Collaborate with global teams to influence product development and strategy, and drive alignment across business units
✅ Work with product and tech teams to improve customer experience and optimize Gift Card pages on Amazon Business
✅ Build strategic partnerships to unlock new placements and channels for Gift Cards
✅ Drive customer acquisition, improve conversion rates, and optimize landing pages and detail page experience
✅ Integrate Gift Cards into broader Amazon Business marketing
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on driving business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on digital payments, e-commerce, or B2B
Required Skills:
- Proven track record of driving business growth through marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in English, with proficiency in additional European languages a plus
- Experience working with cross-functional teams and influencing product development
Preferred Skills:
- Experience in the payments industry or with gift cards
- Familiarity with Amazon's products and services
- Experience working in a global or matrix organization
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital payments and e-commerce, and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health, vision, and dental insurance
- Retirement savings plan with company match
- Generous vacation and holiday time
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, with a flexible work schedule and remote work options
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,000+ employees (Large enterprise)
Founded: 1994 (Seattle, WA, USA)
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital content and devices (Amazon Kindle, Fire tablets, Echo devices)
- Digital streaming services (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, global company with a strong focus on innovation, customer experience, and operational excellence. This role will involve working with cross-functional teams across Europe and worldwide.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into leadership positions
Reporting Structure: This role reports directly to the EU Gift Cards leadership and works closely with global teams
Work Arrangement: Hybrid, with 3 days on-site in Munich and 2 days remote
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Gift Cards team or broader Amazon organization
- Opportunities to work on global projects and collaborate with teams across Europe and worldwide
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential within Amazon's global organization, with opportunities to take on additional responsibilities and develop leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Munich, Germany (with remote work options)
Geographic Context:
- Munich is the capital of the German state of Bavaria and the second-largest city in Germany
- Munich is known for its vibrant culture, rich history, and high quality of life
- Munich is a major economic hub with a strong focus on technology, innovation, and entrepreneurship
Work Schedule: Full-time, with a flexible work schedule and remote work options
ASSUMPTION: Munich offers a high quality of life, with a vibrant culture, rich history, and strong economic opportunities. The office environment is modern, collaborative, and designed to support productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the EU Gift Cards team
- On-site or virtual interview with the EU Gift Cards leadership and cross-functional stakeholders
- Final interview with the global Gift Cards leadership
Key Assessment Areas:
- Strategic thinking and business acumen
- Marketing expertise and creativity
- Cross-functional collaboration and stakeholder management skills
- Customer-centric mindset and understanding of B2B customers
Application Tips:
- Highlight your experience driving business growth through marketing strategies, with a focus on digital payments, e-commerce, or B2B
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Amazon's products, services, and company culture to demonstrate your fit for the role and organization
ATS Keywords: Product Marketing, Gift Cards, Amazon Business, Digital Payments, B2B, Marketing Strategy, Customer Acquisition, Conversion Rate Optimization, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing your strategic thinking, marketing expertise, and cross-functional collaboration skills, with a strong emphasis on your ability to drive business results and understand B2B customers.
🛠️ Tools & Technologies
- Amazon's internal tools and platforms for marketing, analytics, and project management
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics and other web analytics tools
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role will require proficiency in Amazon's internal tools and platforms, as well as common marketing and project management tools. Familiarity with Amazon's products and services is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and stakeholder management
- Data-driven and analytical, with a focus on driving business results
Self-Assessment Questions:
- How do you demonstrate customer obsession in your work?
- Can you provide an example of a time when you drove business growth through a strategic marketing initiative?
- How do you approach working with cross-functional teams and stakeholders to drive alignment and results?
ASSUMPTION: Amazon values customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. This role requires a strong fit with Amazon's values and work style, with a focus on customer-centric mindset, strategic thinking, and cross-functional collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a strong focus on innovation and continuous improvement
- Collaborating with global teams across different time zones and cultures
- Managing multiple priorities and projects simultaneously
- Adapting to changes in the market and competitive landscape
ASSUMPTION: This role presents unique challenges and opportunities, with a fast-paced, dynamic work environment, global collaboration, and a strong focus on innovation and continuous improvement.
📈 Similar Roles Comparison
- Product Marketing Manager - B2B Payments (Global Financial Services Company)
- Senior Marketing Manager - Digital Payments (Regional Retail Bank)
- Product Marketing Manager - Gift Cards (National Retail Chain)
ASSUMPTION: This role differs from related positions in its focus on Amazon's global Gift Cards business, with a strong emphasis on driving business performance, strategic marketing, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a marketing campaign to drive Gift Card adoption among small and medium-sized businesses (SMBs) in Europe
- Collaborating with the global Product team to launch a new Gift Card product or feature, from business case development to product launch and optimization
- Conducting market research and customer segmentation to inform Gift Card marketing strategies and product development
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-centric nature of the role, with a focus on driving business results and understanding B2B customers.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader EU Gift Cards team and Amazon Business organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the EU Gift Cards team collaborate with global teams, and what are the key opportunities for cross-functional collaboration?
- What are the most significant challenges facing the EU Gift Cards business, and how can this role address them?
- How does Amazon support the professional development and growth of its employees, particularly in marketing roles?
ASSUMPTION: These interview questions focus on understanding the role's context, priorities, and opportunities for growth, as well as Amazon's support for professional development and employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on driving business growth through marketing strategies, digital payments, e-commerce, or B2B
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Amazon's products, services, and company culture to demonstrate your fit for the role and organization
- Follow up with the EU Gift Cards team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
