📌 Core Information
🔹 Job Title: Product Marketing Manager, Amazon Prime Video Channels
🔹 Company: Amazon
🔹 Location: Culver City, CA; Seattle, WA; New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies for Prime Video Channels' live sports and entertainment content
- Collaborating with cross-functional teams to develop and execute high-visibility campaigns
- Analyzing campaign performance and optimizing based on data insights
- Working on evenings and weekends for key live events
- Advocating for an improved sports and live event customer experience
ASSUMPTION: This role requires a strong understanding of live events and sports marketing, as well as the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Implement high-visibility marketing campaigns for Prime Video Channels' sports and live event content
✅ Define target campaign audiences and identify effective marketing placements
✅ Analyze success metrics and key performance indicators (KPIs) to measure campaign performance
✅ Inspect live campaigns to ensure they meet a high performance bar, including on evenings and weekends for key live events
✅ Create scalable mechanisms to gather stakeholder feedback and alignment
✅ Collaborate with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve campaign reach and resonance
ASSUMPTION: This role requires strong communication, analytical, and project management skills to balance multiple priorities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on live events and sports marketing
Required Skills:
- Proven experience in developing and executing marketing campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
- Passionate sports and live events enthusiast
Preferred Skills:
- Experience with Amazon's marketing tools and platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in live events marketing and a strong record of collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the live events and sports marketing field)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Employee discounts on Amazon products
Working Hours: Full-time, with potential for evenings and weekends during key live events
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Amazon was founded in Bellevue, WA, and later moved its headquarters to Seattle, WA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Product Marketing Manager for Prime Video Channels
Work Arrangement: On-site, with potential for remote work during key live events
Growth Opportunities:
- Potential to expand responsibilities and take on more complex campaigns
- Opportunities to work on high-visibility projects with significant impact on the company's bottom line
- Possibility to transition into other marketing roles or management positions within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Culver City, CA; Seattle, WA; New York, NY
Geographic Context:
- Culver City, CA: Located in the Greater Los Angeles area, offering a mix of urban and suburban living with a Mediterranean climate
- Seattle, WA: Known for its coffee culture, tech industry, and mild, marine climate
- New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, urban environment
Work Schedule: Full-time, with potential for evenings and weekends during key live events
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful live events marketing campaigns you've worked on
- Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Product Marketing, Live Events, Sports Marketing, Campaign Management, Data Analysis, Collaboration, Amazon Prime Video Channels
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and platforms
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Amazon's marketing tools and platforms is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and innovative
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign strategy?
- How do you ensure that your marketing campaigns align with the company's overall goals and objectives?
ASSUMPTION: Candidates who are passionate about live events and sports marketing, thrive in fast-paced environments, and are committed to customer obsession will be a strong fit for Amazon's culture.
⚠️ Potential Challenges
- Working on evenings and weekends during key live events
- Managing complex, time-sensitive projects with competing priorities
- Keeping up with the fast-paced, dynamic nature of the live events and sports marketing industry
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Product Marketing Manager (Live Events) vs. Product Marketing Manager (Consumer Goods): The former focuses on live events and sports marketing, while the latter focuses on consumer products and brand management
- Industry-specific context: Live events marketing requires a deep understanding of the sports and entertainment industry, as well as the ability to capitalize on trends and opportunities in real-time
- Career path comparison: Both roles offer opportunities for growth and development, but the live events marketing path may lead to more specialized roles within the industry
ASSUMPTION: This role is unique in its focus on live events and sports marketing, offering a specialized career path within the broader product marketing field.
📝 Sample Projects
- Developing and executing a marketing campaign for a major sporting event, such as the Super Bowl or World Cup
- Launching a new live event channel on Prime Video Channels and driving subscriber acquisition and engagement
- Analyzing the performance of marketing campaigns for live events and optimizing based on data insights
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Prime Video Channels?
- What are the most significant challenges facing the live events and sports marketing industry, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful live events marketing campaigns you've worked on
- Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
