Product Marketing Manager, API

📌 Core Information

🔹 Job Title: Product Marketing Manager, API

🔹 Company: OpenAI

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Research Services

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing launch strategies for OpenAI’s APIs, developer tools, and models
• Collaborating with cross-functional teams to create a cohesive customer experience
• Conducting market research and understanding customer needs
• Creating compelling customer-facing content and enabling sales teams

ASSUMPTION: This role requires a strong background in product marketing, particularly for technical products, and a deep understanding of APIs and developer tools.

📋 Key Responsibilities

✅ Build launch strategies for OpenAI’s APIs, developer tools, and models, including:

• Assessing product-market fit
• Developing messaging and competitive positioning
• Planning launch moments and announcement content
• Leading cross-functional teams in launch planning
• Tracking post-launch metrics and customer feedback

✅ Deeply understand customers by:

• Talking to developers and business decision-makers regularly
• Conducting market research
• Listening to Gong calls
• Having regular touchpoints with relevant teams

✅ Contribute to product roadmaps by providing informed opinions on what to build and launch

✅ Create customer-facing content such as blogs, emails, tweets, and landing pages

✅ Create GTM enablement materials and lead product trainings for sales and solutions engineering teams

✅ Understand API business objectives and drive growth through strategic product marketing

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing, with a focus on highly technical products (preferably APIs)

Required Skills:

• Exceptional written and verbal communication skills
• Excellent storytelling skills
• Strong analytical and research skills
• Outstanding project management capabilities
• Ability to thrive in a fast-moving, dynamic, hyper-growth environment
• Passion for the transformative potential of AI

Preferred Skills:

• Experience with AI or machine learning technologies
• Familiarity with OpenAI’s products and platform

ASSUMPTION: While not explicitly stated, a master's degree in a related field or equivalent experience may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $190,000 - $245,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous paid time off
• Employee stock options
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OpenAI operates in the research services industry, focusing on artificial intelligence and machine learning. The company is dedicated to ensuring that general-purpose AI benefits all of humanity.

Company Size: OpenAI has 201-500 employees, providing a mid-sized company environment that offers growth opportunities and a strong sense of community.

Founded: OpenAI was founded in 2015, with a mission to create safe AI that benefits all of humanity. The company has since grown to become a leader in AI research and deployment.

Company Description:

• OpenAI is committed to putting the alignment of interests first – ahead of profit
• The company values diversity, equity, and inclusion, investing in initiatives that champion these principles
• OpenAI believes in the potential of AI to help people solve global challenges and wants the upside of AI to be widely shared

Company Specialties:

• Artificial Intelligence and Machine Learning

Company Website: openai.com

ASSUMPTION: OpenAI's commitment to diversity, equity, and inclusion ensures that the company values and considers the many different perspectives, voices, and experiences that form the full spectrum of humanity.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in product marketing and a strong understanding of technical products.

Reporting Structure: The Product Marketing Manager, API, will report directly to the Head of API Product Marketing and work closely with cross-functional teams, including Product, Sales, Solutions Engineering, Developer Experience, PR, and Design/Web.

Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the office.

Growth Opportunities:

• As OpenAI continues to grow, there may be opportunities for the Product Marketing Manager, API, to take on more responsibilities or move into a leadership role
• The company's focus on professional development provides opportunities for employees to learn and grow in their careers

ASSUMPTION: OpenAI's commitment to growth and professional development ensures that employees have the opportunity to advance their careers within the company.

🌍 Location & Work Environment

Office Type: OpenAI has an office in San Francisco, California, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): San Francisco, California

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and offers a diverse range of cultural, recreational, and culinary experiences
• The region has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
• The cost of living in the San Francisco Bay Area is high, with housing being particularly expensive

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely

ASSUMPTION: The remote-friendly work environment at OpenAI allows for a better work-life balance and the opportunity to work from home or in the office, depending on the employee's preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional team members
• Case study or project presentation (if applicable)
• Final interview with the Head of API Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and storytelling skills
• Analytical and research skills
• Project management capabilities
• Alignment with OpenAI's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of OpenAI's products and platform, as well as the API business objectives
• Prepare examples of your launch strategies, customer-facing content, and enablement materials
• Be ready to discuss your approach to market research and customer understanding

ATS Keywords: Product Marketing, API, Launch Strategies, Cross-Functional Collaboration, Customer Understanding, Market Research, Technical Marketing, Growth Strategy

ASSUMPTION: OpenAI's interview process is designed to assess the candidate's fit for the role and the company's mission, focusing on both technical skills and cultural alignment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude)

ASSUMPTION: The specific tools and technologies used by OpenAI may vary depending on the team and the role, but the company is likely to use industry-standard marketing and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Safety: OpenAI is committed to creating safe AI that benefits all of humanity
• Collaboration: OpenAI values cross-functional collaboration and teamwork
• Innovation: OpenAI encourages employees to think creatively and push the boundaries of AI

Work Style:

• OpenAI values a dynamic, fast-paced work environment
• The company encourages employees to take ownership of their work and be proactive in driving results
• OpenAI fosters a culture of continuous learning and growth

Self-Assessment Questions:

• Do you share OpenAI's commitment to creating safe AI that benefits all of humanity?
• Are you comfortable working in a dynamic, fast-paced environment and thriving under pressure?
• Do you have strong communication and storytelling skills, and can you simplify complex technical concepts for a broader audience?

ASSUMPTION: OpenAI's commitment to diversity, equity, and inclusion ensures that the company values and considers the many different perspectives, voices, and experiences that form the full spectrum of humanity.

⚠️ Potential Challenges

• The fast-paced, dynamic work environment at OpenAI may be challenging for candidates who prefer a more structured or predictable work environment
• The high degree of cross-functional collaboration required for this role may present challenges in terms of communication and project management
• The competitive nature of the AI industry may present challenges in terms of market research and customer understanding
• The high cost of living in the San Francisco Bay Area may present financial challenges for some candidates

ASSUMPTION: While OpenAI offers a unique and exciting work environment, candidates should be aware of the potential challenges that come with working in a fast-paced, dynamic, hyper-growth company in a competitive industry.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this role has a strong focus on technical products (APIs) and requires a deep understanding of developer tools and models
• OpenAI's commitment to safety and human needs sets it apart from other AI companies, which may prioritize profit over alignment of interests
• This role offers the opportunity to shape the way OpenAI positions and launches AI technology to the world, providing a unique growth and learning experience

ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on technical products and OpenAI's unique mission and values make it a unique and exciting opportunity for the right candidate.

📝 Sample Projects

• Developing a launch strategy for a new API, including competitive positioning, messaging, and launch planning
• Conducting market research to understand the needs and challenges of developers and business decision-makers
• Creating customer-facing content, such as blogs, emails, and landing pages, to promote a new API or feature
• Developing enablement materials and leading product trainings for sales and solutions engineering teams

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does OpenAI ensure the safety and alignment of interests in its AI products?
• Can you describe the dynamic, fast-paced work environment at OpenAI and how the company supports employees in this environment?
• How does OpenAI approach cross-functional collaboration, and what tools and processes does the company use to facilitate this collaboration?
• What opportunities are there for growth and professional development within OpenAI?
• How does OpenAI measure the success of its product marketing efforts, and what metrics does the company track?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of OpenAI's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your launch strategies, customer-facing content, and enablement materials
• Be ready to discuss your approach to market research and customer understanding
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.