📌 Core Information
🔹 Job Title: Product Marketing Manager, Apple Ads
🔹 Company: Apple
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to help clients measure and attribute their campaigns on Apple's advertising platform
- Working closely with cross-functional teams to communicate value propositions and drive product adoption
- Shaping the product roadmap based on market demands and customer feedback
- Collaborating with teams to ensure Apple's advertising platform offers groundbreaking attribution solutions
ASSUMPTION: This role requires a deep understanding of brand advertising, performance marketing, and the advertising landscape. Experience working for or with advertising platforms, agencies, or performance media companies is beneficial.
📋 Key Responsibilities
✅ Lead the development and execution of strategies to help clients measure and attribute their campaigns on Apple's advertising platform
✅ Work closely with cross-functional teams to communicate value propositions and drive product adoption
✅ Shape the product roadmap based on market demands and customer feedback
✅ Collaborate with teams to ensure Apple's advertising platform offers groundbreaking attribution solutions
✅ Build relationships and lead through influence, discussing and debating ideas in a collaborative way
✅ Navigate through ambiguity to move initiatives forward, from strategy and concept to delivery
✅ Appreciate Apple culture and values, and be energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products
✅ Be a self-starter who can work independently and demonstrate creative and critical thinking
✅ Adapt quickly to changing priorities and needs, and be comfortable with ambiguity
✅ Have extraordinary attention to detail
ASSUMPTION: This role may require some travel and may involve working with key performance metrics in digital advertising, such as ROI, ROAS, CPA, and LTV.
🎯 Required Qualifications
Education: BA/BS or above in Communications, Marketing, Advertising, Business, Engineering, or a related field
Experience: 10+ years of experience leading and developing B2B marketing strategies
Required Skills:
- Extraordinary written and verbal communication skills
- Relentless attention to detail, thoughtfulness, and curiosity
- Strong background in advertising technology
- Familiarity with key performance metrics in digital advertising
- Ability to build relationships and lead through influence
- Ability to navigate through ambiguity and move initiatives forward
- Appreciation for Apple culture and values
- Self-starter with creative and critical thinking skills
- Ability to adapt quickly to changing priorities and needs
Preferred Skills:
- Fluency in multiple languages
- Experience working with advertising platforms, agencies, or performance media companies
- Knowledge of the App Store, Apple News, and other Apple Services
ASSUMPTION: While not explicitly stated, having experience in the tech industry or with Apple products may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Product Marketing Manager with 10+ years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Apple products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: Apple is known for offering competitive salaries and comprehensive benefits packages to its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Apple operates in the computers and electronics manufacturing industry, with a focus on designing, developing, and selling consumer electronics, computer software, and online services.
Company Size: Apple is a large, multinational corporation with over 200,000 employees worldwide. This size allows for ample opportunities for career growth and collaboration with diverse teams.
Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company has since grown to become one of the world's leading technology companies, known for its innovative products and strong brand.
Company Description:
- Apple is committed to bringing the best user experience to its customers through its products and services
- The company prioritizes simplicity, elegance, and innovation in its designs and technologies
- Apple is known for its strong brand and dedicated customer base
Company Specialties:
- Design and development of consumer electronics, including iPhone, iPad, Mac, Apple Watch, and Apple TV
- Creation of operating systems and software, such as iOS, macOS, watchOS, and tvOS
- Development of online services, such as the App Store, Apple Music, iCloud, and Apple TV+
Company Website: apple.com
ASSUMPTION: Apple's focus on simplicity, elegance, and innovation extends to its advertising platform, Apple Ads, which aims to provide a seamless and effective advertising experience for both users and advertisers.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a minimum of 10 years of experience in B2B marketing strategies. The position offers opportunities for growth and leadership within Apple's advertising team.
Reporting Structure: The Product Marketing Manager, Apple Ads, will report directly to the Global Head of Marketing for Apple Ads.
Work Arrangement: This role is on-site, based in Austin, Texas. However, Apple offers some flexibility for remote work, and the specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Advancement to a leadership role within Apple's advertising team
- Expansion of responsibilities to include additional Apple Services or platforms
- Opportunities to work on high-profile campaigns and initiatives
ASSUMPTION: Apple's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Apple's Austin office is a modern, collaborative workspace designed to foster creativity and innovation. The office features open workspaces, meeting rooms, and recreational areas.
Office Location(s): 10000 Domain Drive, Building 1, Austin, Texas 78753
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music and tech industries, as well as its outdoor activities and cultural attractions
- Austin offers a diverse and dynamic environment, with a strong focus on innovation and entrepreneurship
Work Schedule: The standard workweek is Monday through Friday, with core hours from 10:00 AM to 3:00 PM. However, the work schedule may vary depending on the team and the specific needs of the role.
ASSUMPTION: Apple's work environment is collaborative and inclusive, with a strong focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Apple Ads team
- In-depth interview with the hiring manager and other team members
- Case study or project presentation, followed by a Q&A session
- Final interview with the Global Head of Marketing for Apple Ads
Key Assessment Areas:
- Communication skills and ability to articulate complex ideas clearly
- Understanding of the advertising landscape and Apple's advertising platform
- Problem-solving skills and ability to think critically
- Cultural fit and alignment with Apple's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Apple's advertising platform and the advertising industry as a whole
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Be ready to discuss your thoughts on the future of advertising and how Apple Ads can continue to innovate in the space
ATS Keywords: Product Marketing, Advertising, B2B Marketing, Campaign Measurement, Attribution Solutions, Cross-functional Collaboration, Communication, Attention to Detail, Advertising Technology, Performance Metrics, Relationship Building, Creative Thinking, Critical Thinking, Adaptability, User-centric Advertising
ASSUMPTION: Apple's application process is designed to assess candidates' skills and cultural fit, with a focus on open communication and collaboration.
🛠️ Tools & Technologies
- Apple's proprietary advertising platform and tools
- Advertising technology platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads
- Marketing automation tools, such as Marketo, HubSpot, or Pardot
- Data analysis and visualization tools, such as Tableau, Power BI, or Google Data Studio
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Accessibility
- Education
- Environmental Stewardship
- Inclusion and Diversity
- Privacy
- Quality
- Vitality
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a growth mindset and a willingness to learn and adapt?
- Are you passionate about Apple's products and values?
ASSUMPTION: Apple's culture is focused on innovation, collaboration, and a commitment to creating the best user experience. Candidates who are passionate about Apple's products and values and who thrive in a collaborative, data-driven environment are likely to be a good fit for the company.
⚠️ Potential Challenges
- The fast-paced and ever-evolving nature of the advertising industry may require candidates to adapt quickly and continuously
- The role may involve working with large datasets and complex analytics, which can be challenging for candidates without a strong background in data analysis
- The role may require candidates to travel, which can be demanding and may impact work-life balance
- The role may involve working with a diverse range of stakeholders, including internal teams, external partners, and customers, which can be challenging but also rewarding
ASSUMPTION: Apple's culture and work environment are designed to support employees in overcoming challenges and achieving success.
📈 Similar Roles Comparison
- Product Marketing Manager, Google Ads: This role is similar to the Apple Ads role, but focuses on Google's advertising platform rather than Apple's. The Google Ads role may involve more direct competition with Apple Ads, while the Apple Ads role focuses on differentiating Apple's advertising platform from competitors
- Product Marketing Manager, Facebook Ads: This role is similar to the Apple Ads role, but focuses on Facebook's advertising platform rather than Apple's. The Facebook Ads role may involve more direct competition with Apple Ads, while the Apple Ads role focuses on leveraging Apple's unique strengths and user base to create a distinct advertising experience
- Product Marketing Manager, LinkedIn Ads: This role is similar to the Apple Ads role, but focuses on LinkedIn's advertising platform rather than Apple's. The LinkedIn Ads role may involve more focus on B2B advertising and targeting professional audiences, while the Apple Ads role focuses on reaching a broad range of consumers across Apple's ecosystem
ASSUMPTION: Each of these roles offers unique opportunities and challenges, and candidates should consider their personal and professional goals when comparing roles and deciding which is the best fit for them.
📝 Sample Projects
- Developing a go-to-market strategy for a new attribution solution on Apple's advertising platform
- Conducting market research to understand the needs and preferences of advertisers on Apple's advertising platform
- Creating and delivering a product roadmap that aligns with market demands and customer feedback
- Collaborating with cross-functional teams to develop and launch a high-profile advertising campaign
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager, Apple Ads, might work on, but the specific projects and priorities may vary depending on the team and the business needs.
❓ Key Questions to Ask During Interview
- How does Apple Ads differentiate itself from other advertising platforms, such as Google Ads or Facebook Ads?
- What are the biggest challenges facing the Apple Ads team, and how can this role help address them?
- How does Apple Ads approach user privacy and data protection, and how does this impact the advertising experience?
- What opportunities are there for growth and development within the Apple Ads team and the broader Apple organization?
- How does Apple Ads collaborate with other Apple teams and products to create a seamless and effective advertising experience for users and advertisers?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the broader Apple organization, and to demonstrate their interest in and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Be ready to discuss your thoughts on the future of advertising and how Apple Ads can continue to innovate in the space
- Follow up with the Apple Ads team one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
