📌 Core Information
🔹 Job Title: Product Marketing Manager - Application & AI Storage
🔹 Company: Backblaze
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading positioning and go-to-market strategies for Backblaze’s AI & application storage solutions
- Collaborating cross-functionally with Marketing, Sales, Partnerships, and Product Management
- Developing compelling end-user positioning and messaging
- Driving go-to-market planning and execution for campaigns and events
- Enabling customer-facing teams with talking points and other materials
ASSUMPTION: This role requires a strong understanding of AI infrastructure, cloud-native applications, and technical personas. Proven experience in product marketing or go-to-market ownership is essential.
📋 Key Responsibilities
✅ Lead positioning and go-to-market strategies for Backblaze’s AI & application storage solutions
✅ Collaborate with teams across Marketing, Sales, Partnerships, and Product Management to define and execute strategies
✅ Develop compelling end-user positioning and messaging, informed by strategy, market insights, and customer research
✅ Drive go-to-market planning and execution for campaigns and events, ensuring strong GTM delivery to resonate with target audiences
✅ Build and evolve personas, ideal customer profiles (ICPs), and solution narratives based on real-world use cases and outcomes
✅ Enable customer-facing teams with talking points and other materials for the products under you, and support Sales and Partner Marketing colleagues on key co-marketing initiatives
✅ Manage marketing campaign spending to deliver on ROI targets within budget
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. Strong analytical and communication skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in technology marketing, including 3+ years in product marketing or go-to-market ownership
Required Skills:
- Proven track record of crafting compelling narratives and executing programs that move pipeline and revenue
- Strong understanding of AI infrastructure, including NVIDIA GPU clusters and generative models
- Analytical mindset, using data to shape decisions and refine direction
- Excellent writing, storytelling, and presentation skills
- Proactive, collaborative approach to leading cross-functional teams
Preferred Skills:
- Experience marketing to AI, ML, and/or cloud-native audiences
- Familiarity with technical personas and their buying journeys
- Knowledge of cloud storage and cloud-native applications
ASSUMPTION: Candidates with a strong background in technology marketing and a proven track record in product marketing or go-to-market ownership are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000 per year for candidates in the San Francisco Bay Area. $112,000 - $130,000 per year for candidates in other U.S. locations.
Benefits:
- Healthcare for family, including dental and vision
- Competitive compensation and 401K
- RSU grants for full-time employees
- ESPP program
- Flexible vacation policy
- Maternity and paternity leave
- MacBook Pro to use for work plus a generous stipend to personalize your workstation
- Childcare bonus
- Fertility treatment and support
- Learning and development program
- Commuter benefits
- Culture that supports a healthy work-life balance
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the company's stated ranges for US-based job postings. Final offer amounts may vary based on candidate location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Backblaze is a cloud storage innovator, offering high-performance object storage via Backblaze B2 Cloud Storage and scalable endpoint protection via Backblaze Computer Backup.
Company Size: Backblaze has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Backblaze was founded in 2007 and went public in 2021, demonstrating a strong track record and growth potential.
Company Description:
- Backblaze is the cloud storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators.
- The company scaled the business with less than $3 million in outside funding until 2021, when it did a traditional IPO on the Nasdaq stock exchange.
- Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud, managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries.
Company Specialties:
- Online Backup
- Cloud Storage
- Entrepreneurship
- Object Storage
- Computer Backup
- Cloud Storage
- Cloud Infrastructure
- Cloud Backup
- Online Backup
- and Disaster Recovery
Company Website: backblaze.com
ASSUMPTION: Backblaze is a well-established company in the cloud storage industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: This role is at the mid-level to senior level, requiring a strong background in technology marketing and proven experience in product marketing or go-to-market ownership.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams across Marketing, Sales, Partnerships, and Product Management.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- As Backblaze continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the marketing organization.
- The company's focus on innovation and customer success provides ample opportunities for learning and development.
- Backblaze's mid-sized company environment offers a collaborative and supportive work culture that encourages growth and professional development.
ASSUMPTION: Backblaze's focus on growth and innovation creates a dynamic work environment with ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Backblaze has a hybrid work environment, with employees working remotely and in the office as needed.
Office Location(s): Backblaze's headquarters is located in San Mateo, California, but employees can work remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of geographic locations, allowing employees to choose a work environment that best suits their needs and preferences.
- Backblaze's remote-friendly work arrangement enables employees to work from home or a co-working space, providing flexibility and convenience.
- The company's focus on a healthy work-life balance ensures that employees have the time and resources they need to succeed both personally and professionally.
Work Schedule: Backblaze offers a flexible work schedule, with employees expected to work 40 hours per week. The company's remote-friendly work arrangement allows for a flexible work schedule that accommodates employees' needs and preferences.
ASSUMPTION: Backblaze's remote-friendly work arrangement and focus on a healthy work-life balance create a flexible and supportive work environment that caters to employees' needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of AI infrastructure and cloud-native applications
- Analytical and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
Application Tips:
- Highlight your experience in product marketing or go-to-market ownership, with a focus on driving pipeline and revenue growth.
- Demonstrate your understanding of AI infrastructure and cloud-native applications, with specific examples of how you've leveraged this knowledge in previous roles.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, using keywords from the job description.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit.
ATS Keywords: Product marketing, go-to-market strategy, AI infrastructure, cloud-native applications, technical personas, data analysis, storytelling, presentation skills, cross-functional collaboration, customer research, campaign management, event management, messaging, customer engagement, ROI management
ASSUMPTION: Backblaze's interview process is designed to assess candidates' skills and cultural fit, with a focus on product marketing experience and expertise, understanding of AI infrastructure and cloud-native applications, and strong communication and collaboration skills.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Asana
- Slack
ASSUMPTION: Backblaze uses a variety of marketing and project management tools to streamline workflows and facilitate collaboration. Candidates should be comfortable using these tools and willing to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Data-Driven
- Collaborative
- Growth Mindset
Work Style:
- Backblaze values a collaborative and supportive work environment, with a focus on open communication and teamwork.
- The company encourages employees to take ownership of their work and contribute to the company's success.
- Backblaze's flexible work arrangement allows employees to balance their work and personal lives, with a focus on results and productivity.
Self-Assessment Questions:
- Do you have a proven track record of crafting compelling narratives and executing programs that drive pipeline and revenue growth?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and customer success?
- Do you thrive in a collaborative and supportive work environment, with a focus on open communication and teamwork?
ASSUMPTION: Backblaze's company values and work style create a dynamic and supportive work environment that caters to employees' needs and preferences. Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changes and prioritize their workload effectively.
- The remote-friendly work arrangement may present challenges for candidates who prefer a more structured and traditional office environment.
- The role may require candidates to work with a diverse range of stakeholders, including technical experts and non-technical decision-makers, which may present communication and collaboration challenges.
- The competitive nature of the cloud storage industry may require candidates to stay up-to-date with the latest trends and technologies, which may present a continuous learning challenge.
ASSUMPTION: Backblaze's dynamic and fast-paced work environment, remote-friendly work arrangement, and competitive industry present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this role places a greater emphasis on understanding AI infrastructure and cloud-native applications, with a focus on driving pipeline and revenue growth.
- Backblaze's mid-sized company environment offers a more collaborative and supportive work culture than larger enterprise environments, with ample opportunities for growth and professional development.
- Compared to other cloud storage companies, Backblaze's focus on innovation and customer success creates a dynamic and fast-paced work environment that caters to employees' needs and preferences.
ASSUMPTION: Backblaze's focus on innovation and customer success, mid-sized company environment, and competitive industry create a unique work environment that caters to employees' needs and preferences. Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career.
📝 Sample Projects
- Developing a go-to-market strategy for Backblaze's AI storage solution, including positioning, messaging, and campaign planning
- Conducting customer research to inform product positioning and messaging, with a focus on understanding technical personas and their buying journeys
- Collaborating with cross-functional teams to launch a new cloud-native application, including product positioning, messaging, and event planning
ASSUMPTION: Backblaze's focus on innovation and customer success creates a dynamic and fast-paced work environment that caters to employees' needs and preferences. Candidates should be prepared to take on a variety of projects that leverage their skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role, and how the team collaborates to achieve their goals?
- How does Backblaze support the professional development and career growth of its employees?
- Can you provide an example of a successful go-to-market campaign that Backblaze has executed, and how the team measured its success?
- How does Backblaze approach diversity, equity, and inclusion in its hiring and workplace practices?
- Can you describe the company's culture and work environment, and how Backblaze supports a healthy work-life balance?
ASSUMPTION: Backblaze's dynamic and fast-paced work environment, focus on innovation and customer success, and commitment to diversity, equity, and inclusion create a unique work environment that caters to employees' needs and preferences. Candidates should ask thoughtful questions to assess their fit with the company's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Backblaze Product Marketing Manager Application
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, using keywords from the job description.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
