📌 Core Information
🔹 Job Title: Product Marketing Manager (ARIS)
🔹 Company: Software AG
🔹 Location: The Hague, Zuid-Holland, Netherlands
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for ARIS products
- Creating messaging frameworks and value propositions
- Acting as a subject matter expert in Process Intelligence
- Collaborating with cross-functional teams for product launches and sales enablement
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and cross-functional collaboration.
📋 Key Responsibilities
✅ Contribute to go-to-market strategy by defining ideal customer profiles, building personas, use cases, ROI, and mapping the customer journey
✅ Develop messaging frameworks and value propositions for ARIS products
✅ Act as a subject matter expert in Process Intelligence, supporting strategic sales opportunities and thought leadership activities
✅ Maximize the impact of new product releases through launch activities and customer-focused activations
✅ Collaborate with cross-functional teams to develop sales playbooks, training materials, and other enablement resources
✅ Aid in the development of competitive battle cards and win themes against key vendors
✅ Serve as the go-to resource for other internal marketing team counterparts for product expertise
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration to drive product success in the market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Ideally 5+ years of experience in product marketing or product management at an enterprise technology/software company, with a focus on process intelligence
Required Skills:
- Proven experience in product marketing or a related role
- Strong messaging and storytelling skills
- Ability to translate technical concepts to a wide audience
- Excellent verbal and written communication skills
- Well-organized with effective time and activity management skills
- Ability to bring diverse stakeholders to consensus
Preferred Skills:
- Experience with ARIS products or similar process intelligence solutions
- Fluency in Dutch and English
ASSUMPTION: Candidates with a strong background in product marketing, a passion for learning new technologies, and a customer-centric mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Competitive total compensation
- Comprehensive country-specific medical and other benefits
- Hybrid work arrangement (2 days remote, 3 days on-site)
- One-time hybrid work payment for home office setup
- Employee Assistance Program
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work from home up to 2 days per week
ASSUMPTION: The salary range is estimated based on market research and comparable roles in the Netherlands. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on process intelligence and enterprise architecture
Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 1969, with a rich history in enterprise software and a strong global presence
Company Description:
- Software AG helps organizations turn their processes into value with ARIS, its leading process intelligence platform
- The company enables businesses to define, analyze, simulate, optimize, and control their processes
- Software AG is recognized by Gartner and Forrester as a leader in process intelligence and process mining
Company Specialties:
- Business Process Analysis
- In-Memory Data Management
- Enterprise Architecture
- In-Memory Big Data Intelligence
- Governance and Risk & Compliance
- Application Development and Database Management Systems
- Business Process Management and Application Modernization
- IoT and Data Integration
Company Website: www.softwareag.com
ASSUMPTION: Software AG is a well-established company with a strong focus on innovation and customer success, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing organization
Reporting Structure: Reports directly to the Head of Global Marketing, ARIS, and collaborates closely with product management, sales, and other marketing teams
Work Arrangement: Hybrid (2 days remote, 3 days on-site), with flexible hours and the option to work from home up to 2 days per week
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions
- Opportunities to work on high-impact projects and initiatives
- Exposure to a global team and diverse customer base
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge process intelligence solutions and collaborate with a talented, global team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): The Hague, Zuid-Holland, Netherlands
Geographic Context:
- The Hague is the seat of the Dutch government and home to many international organizations
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
- The Hague is well-connected by public transportation, with easy access to Amsterdam and other major cities
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the option to work from home up to 2 days per week
ASSUMPTION: The Hague offers a dynamic and multicultural work environment, with easy access to international travel and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the global marketing team
- Final interview with the Head of Global Marketing, ARIS
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Customer-centric mindset and ability to translate technical concepts
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your messaging and value proposition development for ARIS products
- Research the company and ARIS platform to demonstrate your understanding of the business and its offerings
ATS Keywords: Product Marketing, ARIS, Process Intelligence, Go-to-Market Strategy, Messaging, Sales Enablement, Customer Journey Mapping, ROI Models, Thought Leadership, Competitive Analysis, Storytelling, Technical Concepts, Sales Training, Product Launches, Process Management, Process Mining, Operational Resilience
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for product marketing and process intelligence.
🛠️ Tools & Technologies
- ARIS process intelligence platform
- Marketing automation and CRM tools (e.g., Marketo, Salesforce)
- Project management and collaboration tools (e.g., Asana, Microsoft Teams)
- Presentation and design tools (e.g., PowerPoint, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable working with a variety of marketing and collaboration tools, and be willing to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Customer-focused, with a deep understanding of customer needs and market trends
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer needs in the process intelligence space?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive product success?
- How do you approach translating technical concepts for a wide audience, and how do you ensure your messaging resonates with customers?
ASSUMPTION: Software AG values candidates who are passionate about process intelligence, customer-centric, and committed to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced environment
- Working with a diverse set of stakeholders, including product management, sales, and marketing teams
- Keeping up with the latest trends and developments in process intelligence and related technologies
- Managing multiple projects and priorities, with a focus on driving results and customer success
ASSUMPTION: Candidates should be prepared to work in a dynamic and fast-paced environment, with a strong focus on results and customer success.
📈 Similar Roles Comparison
- This role is unique in its focus on ARIS products and the process intelligence market, offering a specialized expertise and customer base
- Compared to other product marketing roles, this position requires a deep understanding of process intelligence and related technologies
- Career progression in this role may lead to senior product marketing roles or management positions within the ARIS global marketing team
ASSUMPTION: Candidates should be prepared to work in a specialized and dynamic role, with a focus on driving product success in the process intelligence market.
📝 Sample Projects
- Developing a go-to-market strategy for a new ARIS product release, including customer personas, use cases, ROI models, and launch activities
- Creating a messaging framework and value proposition for ARIS products, tailored to specific customer segments and market verticals
- Supporting a strategic sales opportunity by acting as a subject matter expert and thought leader in process intelligence and ARIS solutions
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the product marketing role, with a focus on driving customer success and product adoption.
❓ Key Questions to Ask During Interview
- How does the ARIS global marketing team collaborate with product management and sales teams to drive product success?
- Can you describe the company's approach to customer-centricity and how it influences product marketing strategies?
- What opportunities are there for professional growth and development within the ARIS global marketing team?
- How does the company support work-life balance and employee well-being in a hybrid work environment?
- What are the key challenges facing the process intelligence market, and how does ARIS differentiate itself from competitors?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your messaging and value proposition development for ARIS products
- Research the company and ARIS platform to demonstrate your understanding of the business and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
