📌 Core Information
🔹 Job Title: Product Marketing Manager, Asset Performance
🔹 Company: C3 AI
🔹 Location: Redwood City, CA
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Redwood City, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of Asset Performance products and C3 AI Platform
- Partnering with Product Management to define market opportunity and influence roadmap priorities
- Creating and executing go-to-market plans for product launches and new releases
- Developing compelling product content to support sales and GTM efforts
- Acting as a trusted advisor and maintaining relationships with various teams
ASSUMPTION: This role requires a strong understanding of both product marketing and the AI industry to succeed.
📋 Key Responsibilities
✅ Developing a deep understanding of Asset Performance products and C3 AI Platform, and training other C3 AI teams on the products
✅ Partnering with Product Management to define market opportunity and influence roadmap priorities
✅ Developing and tracking key business metrics for products
✅ Creating and executing go-to-market plans for product launches and new releases
✅ Developing compelling, easy-to-understand, comprehensive external product content
✅ Acting as a trusted advisor and maintaining relationships with various teams
✅ Occasional travel might be required (less than 10%)
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor of Science in Computer Science, Engineering, Statistics, or similar field. Master of Business Administration (MBA) preferred.
Experience: 4+ years of experience delivering compelling product marketing results and product revenue growth.
Required Skills:
- Excellent verbal and written communication, and presentation skills
- Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams
- Demonstrable domain expertise in any of the following: digital content generation, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development, or digital marketing and targeting
- Experience managing and developing new product marketing programs with clear data-driven results
- Experience managing product positioning, competitive analysis, and product pricing
- Ability to develop product strategy and execute against strategic plans
- Experience collaborating effectively with both sales and product management to achieve results
- Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership
- Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue
Preferred Skills:
- Experience working with generative AI or enterprise AI solutions
ASSUMPTION: Candidates should have a strong background in product marketing and a passion for AI-based solutions.
💰 Compensation & Benefits
Salary Range: $130,000 - $170,000 USD per year
Benefits:
- Excellent Benefits
- Competitive Compensation Package
- Generous Equity Plan
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on industry standards for a Product Marketing Manager role with 4+ years of experience in the AI industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Enterprise AI and generative AI solutions
Company Size: 1,001-5,000 employees. This size allows for a mix of startup-like agility and enterprise-level resources.
Founded: 2009. C3 AI has been operating for over a decade, providing stability and experience in the AI industry.
Company Description:
- C3 AI delivers a family of fully integrated products, including the C3 Agentic AI Platform and a portfolio of industry-specific SaaS enterprise AI applications
- The company enables digital transformation of organizations globally by putting data to work for its clients
- C3 AI is reshaping the world with AI, helping businesses optimize their operations and reduce greenhouse gas emissions
Company Specialties:
- Generative AI
- Enterprise AI
- AI-based application development
Company Website: c3.ai
ASSUMPTION: C3 AI's focus on generative AI and enterprise AI solutions sets it apart in the software development industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Product Marketing.
Work Arrangement: On-site in Redwood City, CA. Occasional travel may be required (less than 10%).
Growth Opportunities:
- Potential to move into a leadership role within the Product Marketing organization
- Opportunity to gain experience in a growing AI industry
- Chance to work on cutting-edge generative AI solutions
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Redwood City, CA
Office Location(s): 1400 Seaport Blvd, Redwood City, CA 94063, US
Geographic Context:
- Redwood City is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
- The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
- C3 AI's office is conveniently located near public transportation and major highways
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The Redwood City office provides a dynamic and collaborative work environment, with easy access to the vibrant Silicon Valley tech community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site interview with the Hiring Manager, team members, and potential stakeholders
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing expertise and AI industry knowledge
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of C3 AI's products and the Asset Performance Suite
- Prepare examples of product content you've created and how it drove results
ATS Keywords: Product Marketing, Asset Performance, AI, Enterprise AI, Go-To-Market, Content Creation, Sales Enablement, Competitive Analysis, Customer Engagement
ASSUMPTION: The interview process at C3 AI is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- AI and machine learning platforms (e.g., C3 AI Platform)
ASSUMPTION: The required tools and technologies for this role are standard in the software development and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong data-driven mindset and a focus on results?
- Are you open to learning and adapting to new technologies and processes?
ASSUMPTION: C3 AI values candidates who are innovative, customer-focused, and adaptable.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with diverse teams may require strong communication and interpersonal skills
- Occasional travel may be required, which could disrupt personal schedules
- Working with cutting-edge AI technologies may require a steep learning curve
ASSUMPTION: These challenges are inherent to working in a growing AI company and can be managed with the right skills and mindset.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on the Asset Performance Suite, requiring deep expertise in AI-based asset management solutions
- C3 AI's focus on generative AI and enterprise AI solutions sets it apart from other software development companies
- This role offers significant growth potential, as C3 AI continues to expand its AI solutions and customer base
ASSUMPTION: This role is unique in its focus on the Asset Performance Suite and C3 AI's cutting-edge generative AI solutions.
📝 Sample Projects
- Developing a go-to-market plan for a new release of the Asset Performance Suite
- Creating a competitive analysis report for the AI-based asset management industry
- Designing and executing a customer engagement campaign to drive adoption of a new AI feature
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Product Marketing Manager role at C3 AI.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for the Asset Performance Suite and how my input could influence it?
- How does the Product Marketing team collaborate with the Sales and Product teams to drive product adoption and revenue growth?
- What are the most significant challenges facing the Asset Performance Suite, and how can this role help address them?
- How does C3 AI support the professional development and growth of its employees?
- What is the company's long-term vision for the Asset Performance Suite, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a strong interest in the role and a strategic understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product marketing experience and AI industry knowledge
- Write a cover letter that demonstrates your understanding of C3 AI's products and the Asset Performance Suite
- Prepare examples of product content you've created and how it drove results
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
