📌 Core Information
🔹 Job Title: Product Marketing Manager - Attorney
🔹 Company: DISCO
🔹 Location: Austin, TX
🔹 Job Type: On-site
🔹 Category: Legal Technology
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining product messaging and positioning
- Leading go-to-market strategy for product launches
- Collaborating with sales teams to create enablement tools
- Conducting market analysis to identify trends and opportunities
ASSUMPTION: This role requires a strong understanding of both the legal industry and product marketing to be successful.
📋 Key Responsibilities
✅ Develop and refine clear and impactful messaging and positioning for DISCO's products
✅ Lead the development and execution of comprehensive go-to-market plans for new product launches and feature updates
✅ Oversee the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement
✅ Collaborate with the sales team to create sales enablement tools, sales collateral, and training materials
✅ Conduct market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Juris Doctor (JD) degree or equivalent legal experience
Experience: 3+ years of experience in the legal industry or 8+ years of experience in product marketing, with a focus on legal technology
Required Skills:
- Strong analytical and strategic thinking skills
- Excellent communication and leadership skills
- Ability to influence and collaborate with cross-functional teams
- Familiarity with litigation and ediscovery processes
Preferred Skills:
- Experience with SaaS or enterprise software product marketing
- Fluency in Spanish or other foreign languages
ASSUMPTION: A background in the legal industry is highly preferred, but exceptional product marketing candidates with no legal experience may be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in legal technology)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Competitive salary plus Restricted Stock Units (RSUs)
- Flexible PTO
- Growth opportunities throughout the company
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Technology. DISCO operates in the growing legal tech sector, focusing on ediscovery, legal document review, and case management solutions.
Company Size: Medium (501-1,000 employees). DISCO's size allows for a more intimate work environment with ample opportunities for growth and collaboration.
Founded: 2013. DISCO was founded to simplify ediscovery and legal document review processes using modern, AI-driven software.
Company Description:
- DISCO provides a cloud-native, AI-powered legal solution that simplifies ediscovery, legal document review, and case management for enterprises, law firms, and governments.
- The company aims to use technology to strengthen the rule of law and revolutionize the legal industry.
- DISCO is committed to fostering an open, inclusive, and fun work environment.
Company Specialties:
- eDiscovery
- Legal Technology
- Document Review
- Legal Request
- Legal Hold
- Professional Services
- Digital Forensics
- Legal AI
- Artificial Intelligence
- Depositions
- Legal Timelines
Company Website: csdisco.com
ASSUMPTION: DISCO's focus on legal technology and commitment to innovation make it an attractive employer for legal professionals looking to transition into tech or for product marketing candidates interested in the legal industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in either the legal industry or product marketing, with a focus on legal technology.
Reporting Structure: The Product Marketing Manager - Attorney will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: On-site, with occasional remote work or adjusted hours for specific projects or events.
Growth Opportunities:
- Advancement within the product marketing department, such as taking on a leadership role or managing a team
- Transitioning to a different department within DISCO, such as product management or sales
- Expanding one's skillset by working on diverse projects and gaining exposure to various aspects of the business
ASSUMPTION: DISCO's growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with an open floor plan, designed to foster creativity and teamwork.
Office Location(s): 111 Congress Avenue, Suite 900, Austin, TX 78701
Geographic Context:
- Austin, TX is known for its vibrant tech industry, diverse culture, and high quality of life.
- The city offers numerous amenities, including a thriving music and arts scene, outdoor activities, and a strong job market.
- Austin's central location in Texas makes it an ideal hub for serving both domestic and international clients.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for legal professionals and product marketing candidates alike.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss qualifications and fit for the role
- In-depth interview with the cross-functional team, including product management, sales, and marketing
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Understanding of the legal industry and relevant technologies
- Product marketing skills, including messaging, positioning, and go-to-market strategy
- Analytical and strategic thinking abilities
- Communication and leadership skills
- Cultural fit with DISCO's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant legal industry experience and product marketing skills
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and teamwork
- Be ready to discuss your understanding of DISCO's products and the legal technology landscape
ATS Keywords: Product Marketing, Legal Industry, Legal Technology, Go-to-Market Strategy, Messaging, Positioning, Sales Enablement, Market Research, Customer Insights, Collaboration, Storytelling, Public Speaking, Product Positioning, Demand Generation
ASSUMPTION: DISCO's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Legal technology platforms (e.g., Relativity, Everlaw)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and data analysis tools is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong understanding of the legal industry and relevant technologies?
- Are you able to adapt to change and embrace new challenges?
ASSUMPTION: DISCO values candidates who are a strong cultural fit, with a focus on innovation, collaboration, and customer-centricity.
⚠️ Potential Challenges
- Balancing the demands of product marketing with the need to maintain a strong understanding of the legal industry
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the legal technology landscape and adjusting go-to-market strategies accordingly
- Occasional travel for industry events or client meetings
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of the legal industry and relevant technologies
- DISCO's focus on legal technology sets it apart from other companies in the product marketing space
- Career paths in legal technology may differ from those in other industries, with opportunities for specialization and growth within the legal tech sector
ASSUMPTION: Candidates should consider the unique aspects of this role and the legal technology industry when evaluating their career goals and fit for the position.
📝 Sample Projects
- Developing and refining product messaging and positioning for a new ediscovery platform
- Leading the go-to-market strategy for a feature update to DISCO's legal hold solution
- Conducting market research to identify trends and opportunities in the legal technology landscape
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for both strategic thinking and tactical execution in this role.
❓ Key Questions to Ask During Interview
- How does DISCO support the professional development of its product marketing team members?
- What are the most significant challenges facing the legal technology industry, and how does DISCO plan to address them?
- How does DISCO foster a culture of innovation and collaboration within its teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DISCO measure the success of its product marketing efforts, and how can I contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the legal technology industry, as well as their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant legal industry experience and product marketing skills
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and teamwork
- Be ready to discuss your understanding of DISCO's products and the legal technology landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
