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Product Marketing Manager, Auth0 - Security and Consumer Apps

Okta
Full-time
On-site
Toronto, Ontario, Canada
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager, Auth0 - Security and Consumer Apps

πŸ”Ή Company: Okta

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (with office days required)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving business and go-to-market strategy for Auth0 Identity Platform
  • Developing and implementing use case and product messaging and positioning
  • Launching new features and enabling the field
  • Partnering with Product Management and Marketing teams
  • Conducting customer interviews and being the "voice of the customer"

ASSUMPTION: This role requires a strong understanding of the Customer Identity market space and the ability to work cross-functionally with various teams.

πŸ“‹ Key Responsibilities

βœ… Develop and implement use case and product messaging and positioning for Auth0, focusing on consumer app and security use cases

βœ… Champion product positioning, strategic technology and channel partner engagement, developer engagement, validate market messaging and evangelize your product offerings both internally and externally

βœ… Develop and maintain an in-depth understanding of the Customer Identity market space, products, and service offerings, including overall value proposition, features, functionality, and the relevant verticals and use cases

βœ… Partner closely with Product Management to ensure Auth0 delivers on end-to-end scenarios that meet customer needs and to execute well-received product/feature launches

βœ… Develop tools and training to support the full sales cycle, including product demonstrations, sales training, technical content, and competitive intelligence delivered to the field and marketing organizations

βœ… Deliver key messages that enable Marketing teams to execute relevant digital and event-based campaigns and programs

βœ… Collaborate on plans and build support content for state-of-the-art digital and field-based demand generation programs that result in a pipeline for the sales organization

βœ… Lead customer advisory boards, user groups, and other customer engagements

ASSUMPTION: This role may require occasional travel to one of Okta's office locations for in-person onboarding or meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of solutions marketing or product marketing experience for an enterprise-focused software, SaaS, or web services company

Required Skills:

  • Proven track record of marketing to a highly technical audience
  • Proven track record of creating product and/or solutions-specific messaging and content
  • Strong written and verbal communication and presentation skills
  • Project management skills, can manage multiple priorities in a dynamic environment
  • Leadership skills, with the ability to influence stakeholders
  • Proven ability to drive programs from initiation to success
  • Experience conducting customer interviews and being the "voice of the customer"

Preferred Skills:

  • Familiarity with Auth0 or Okta technology or Identity and Access Management
  • Comfortable marketing to a mix of developer, executive, and technical audiences

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

πŸ’° Compensation & Benefits

Salary Range: The annual OTE (On Target Earning) range for this position for candidates located in Canada is between $99,000 CAD and $149,000 CAD. This range is inclusive of base salary and any applicable bonuses, incentives, or commission.

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • RRSP with a Match
  • Healthcare Spending
  • Telemedicine
  • Paid Leave
  • Parental Leave

Working Hours: Full-time position with standard business hours, but may require occasional overtime or flexible scheduling to meet project deadlines or client needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the Toronto area. Actual compensation may vary based on factors such as skills, qualifications, and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Okta operates in the Software Development industry, specializing in Identity Management, Access Management, and Single Sign-On solutions.

Company Size: Okta is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

  • Okta is The World's Identity Company, providing secure and flexible access, authentication, and automation for businesses and individuals
  • Okta's Workforce and Customer Identity Clouds enable secure yet flexible access, transforming how people move through the digital world
  • Okta celebrates a variety of perspectives and experiences, fostering a dynamic work environment

Company Specialties:

  • Identity Management
  • Access Management
  • Single Sign-On
  • SaaS
  • Cloud
  • User Management
  • Mobile Security
  • Mobility Management
  • and IDaaS

Company Website: https://www.okta.com

ASSUMPTION: Okta's global presence and large employee base suggest that the company offers diverse career opportunities and a robust benefits package.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager reports to the Group Manager, Product Marketing, and works cross-functionally with various teams, including Product Management and Marketing.

Work Arrangement: This is a hybrid role, requiring employees to work from the office for in-person onboarding and meetings, with the remainder of the time spent working remotely.

Growth Opportunities:

  • Okta's large size and diverse product offerings provide ample opportunities for career growth and development
  • The role's focus on driving business and go-to-market strategy offers the chance to make a significant impact on the company's success
  • Working closely with various teams allows for the development of a broad skill set and exposure to different aspects of the business

ASSUMPTION: Okta's commitment to fostering a dynamic work environment and providing opportunities for career growth makes this an attractive role for ambitious and driven individuals.

🌍 Location & Work Environment

Office Type: Okta's Toronto office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): 642 King St W, Toronto, Ontario M5V 1M7, CA

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural, recreational, and culinary experiences
  • The city's strong economy and robust job market provide ample opportunities for professional growth and development
  • Toronto's central location in Eastern Canada makes it an ideal hub for travel and connectivity

Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance, with the majority of the workweek spent working remotely.

ASSUMPTION: Okta's Toronto office provides a modern, collaborative work environment that fosters productivity and innovation, while the city itself offers a high quality of life and ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth behavioral and technical interviews with cross-functional teams
  • Final interview with the Group Manager, Product Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Communication and presentation skills
  • Product marketing and messaging experience
  • Customer engagement and interview skills
  • Project management and leadership abilities
  • Strategic thinking and problem-solving

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your product marketing and messaging work to showcase during interviews
  • Research Okta's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

ATS Keywords: Product Marketing, Solutions Marketing, Technical Communication, Project Management, Leadership, Customer Engagement, Market Messaging, Sales Training, Competitive Intelligence, Digital Marketing, Event Planning, Cross-Functional Collaboration, Customer Interviews, Technical Audience Marketing, Product Positioning, Developer Engagement

ASSUMPTION: Okta's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Okta's proprietary identity and access management platform
  • Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
  • Project management and collaboration tools (e.g., Asana, JIRA, Slack)
  • Presentation and design tools (e.g., PowerPoint, Adobe Creative Suite)

ASSUMPTION: Okta's use of industry-standard marketing, project management, and collaboration tools ensures that candidates with relevant experience will be able to hit the ground running in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-Focused
  • Innovative
  • Trustworthy
  • Inclusive
  • Proud

Work Style:

  • Collaborative and cross-functional
  • Agile and adaptable
  • Data-driven and analytical
  • Results-oriented and accountable
  • Customer-centric and user-focused

Self-Assessment Questions:

  • Do you thrive in a dynamic, cross-functional work environment?
  • Are you comfortable working with and marketing to highly technical audiences?
  • Do you have a proven track record of creating compelling product messaging and positioning?
  • Are you able to manage multiple priorities and projects simultaneously?
  • Do you possess strong leadership and influencing skills?

ASSUMPTION: Okta's company values and work style emphasize collaboration, innovation, and customer focus, making this an ideal fit for candidates who thrive in dynamic, cross-functional environments and are passionate about driving business growth through strategic marketing.

⚠️ Potential Challenges

  • The role may require occasional travel to Okta's office locations for in-person onboarding or meetings
  • The hybrid work arrangement may present challenges in maintaining work-life balance
  • The role's focus on driving business and go-to-market strategy may require long hours or tight deadlines during peak periods
  • The Toronto office may have a fast-paced, high-pressure work environment

ASSUMPTION: While Okta offers a dynamic and engaging work environment, candidates should be prepared to manage the potential challenges that come with a fast-paced, hybrid role in a large organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Product Marketing Manager roles, this position offers a unique focus on the Customer Identity market space and the opportunity to drive business and go-to-market strategy for a leading identity management platform
  • Okta's large size and diverse product offerings provide ample opportunities for career growth and development, setting this role apart from similar positions at smaller organizations
  • This role's focus on driving business and go-to-market strategy offers the chance to make a significant impact on the company's success, distinguishing it from more tactical product marketing roles

ASSUMPTION: Okta's unique position in the market and large size make this role an attractive opportunity for ambitious and driven product marketing professionals seeking to make a significant impact in a dynamic and engaging work environment.

πŸ“ Sample Projects

  • Developing and implementing use case and product messaging and positioning for Auth0's consumer app and security use cases
  • Launching new features and enabling the field through the creation of product demonstrations, sales training, technical content, and competitive intelligence
  • Conducting customer interviews and leading customer advisory boards and user groups to gather insights and inform product development and marketing strategies

ASSUMPTION: Okta's focus on driving business and go-to-market strategy provides ample opportunities for candidates to demonstrate their skills and make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with Product Management and other cross-functional teams?
  • What are the most significant challenges facing the Auth0 Identity Platform, and how can this role help address them?
  • How does Okta support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your product marketing and messaging work to showcase during interviews
  • Research Okta's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.