📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Samsung Electronics
🔹 Location: One Pennsylvania Plaza, 26th Floor, New York, NY, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing revenue-driving marketplace solutions across CTV initiatives
- Driving sales impact and go-to-market strategies
- Serving as a product expert and evangelist for Samsung Ads
- Collaborating with cross-functional teams to identify and prioritize product needs
ASSUMPTION: This role requires a strong understanding of the digital advertising landscape, particularly in programmatic and mobile advertising, as well as the connected TV (CTV) space.
📋 Key Responsibilities
✅ Define revenue driving marketplace solutions based on product offerings across CTV initiatives, with a focus on our ad formats & performance
✅ Drive sales impact and go-to-market strategies across solutions, including direct & programmatic
✅ Work directly with Internal and External client customers to identify new features & functions and serve as a product expert in client meetings and solution development.
✅ Develop solutions narratives based on – data insights, use cases, customer successes and unique value and differentiators for Samsung Ads.
✅ Play an integral role in identifying and prioritizing product needs based on customers and marketplace feedback and communicate business requirements effectively to help drive an impactful product roadmap.
✅ Drive product communications and gear the business team with most relevant information on new product innovations and in-market product enhancements.
✅ Be the business & sales subject matter expert across the business in all areas of CTV, Mobile, OLV, and more.
✅ Serve as an evangelist for Samsung Ads products through partnering with PR for thought leadership social media, and speaking engagements.
ASSUMPTION: This role involves frequent communication with both internal and external stakeholders, requiring strong interpersonal and presentation skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Advertising, or related field.
Experience: 6+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
Required Skills:
- Proficient understanding of the Programmatic & Mobile advertising landscape
- Knowledge of agile marketing principles
- Ability to hold internal & external customer interviews and distill key feedback
- Creativity and problem-solving skills
Preferred Skills:
- Experience working in an advertising technology company
- Deep understanding of the digital advertising space and the day-to-day lives of TV and Media buyers
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year (New York, NY area)
Benefits:
- Medical, Dental, Vision
- Life Insurance
- 401(k)
- Employee Purchase Program
- Tuition Assistance (after 6 months)
- Paid Time Off
- Student Loan Program (after 6 months)
- Wellness Incentives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range provided is for candidates based in New York, NY area. Actual pay may vary based on relevant skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the Electronics and Semiconductor industry, with a focus on consumer electronics, semiconductor, and telecommunications equipment.
Company Size: Samsung Electronics is a large, multinational corporation with over 280,000 employees worldwide. This means applicants can expect a structured, hierarchical work environment with numerous growth opportunities.
Founded: Samsung Electronics was founded in 1969 and has since grown into one of the world's largest electronics companies.
Company Description:
- Samsung Electronics is a global leader in technology, offering a broad range of products and services, including smartphones, TVs, appliances, and digital displays.
- The company is committed to driving innovation and creating new experiences for consumers.
- Samsung Ads is the advertising monetization arm of Samsung Electronics, leveraging proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences for consumers.
Company Specialties:
- Consumer Electronics
- Semiconductors
- Telecommunications Equipment
- Advertising Technology
Company Website: Samsung.com
ASSUMPTION: Samsung Electronics is known for its strong brand and extensive global reach, providing employees with opportunities to work on high-profile projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or management positions.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product Management, Sales, and Business Development.
Work Arrangement: This role is on-site, with the expectation of working from the company's New York office.
Growth Opportunities:
- Progression into senior roles or management positions within the Product Marketing team
- Expansion into other areas of the business, such as Sales or Business Development
- International assignments, given Samsung's global presence
ASSUMPTION: Samsung Electronics offers extensive training and development opportunities to help employees grow within their careers.
🌍 Location & Work Environment
Office Type: Corporate, high-rise office building
Office Location(s): One Pennsylvania Plaza, 26th Floor, New York, NY, USA
Geographic Context:
- New York, NY is a major global hub for business, finance, and media, providing ample networking opportunities and access to industry events
- The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities
- New York City has a diverse and multicultural population, fostering a vibrant and inclusive work environment
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: While the role is on-site, Samsung Electronics may offer flexible work arrangements, such as hybrid or remote work, depending on the team's needs and the employee's performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Understanding of the digital advertising landscape and Samsung Ads' offerings
- Problem-solving skills and ability to develop innovative solutions
- Communication and presentation skills
- Cultural fit and alignment with Samsung's values
Application Tips:
- Highlight relevant experience in programmatic advertising, mobile advertising, and the connected TV (CTV) space
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare a compelling cover letter that demonstrates your enthusiasm for the role and Samsung Ads' mission
- Be ready to discuss specific examples of your problem-solving skills and ability to drive results
ATS Keywords: Programmatic advertising, mobile advertising, connected TV, digital advertising, product marketing, sales strategy, data insights, client management, creative solutions, market research, communication, relationship building, training, agile marketing, problem-solving, innovation
ASSUMPTION: Samsung Electronics uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., Keynote, Prezi)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in these tools is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Trust
- Progress
- Diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the digital advertising landscape?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Samsung Electronics values employees who are innovative, data-driven, and results-focused, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their competing priorities
- Keeping up with the fast-paced evolution of the digital advertising landscape
- Adapting to a large, multinational corporation's hierarchical structure and bureaucracy
- Maintaining work-life balance in a demanding role
ASSUMPTION: While Samsung Electronics offers numerous opportunities for growth and development, applicants should be prepared to navigate the challenges that come with working in a large, global organization.
📈 Similar Roles Comparison
- Product Marketing Manager (Samsung Ads) vs. Product Marketing Manager (Agency):
- Samsung Ads focuses on in-house, proprietary ad inventory, while agencies work with various publishers and platforms
- Samsung Ads requires a deep understanding of programmatic technology and CTV, while agencies may focus more on traditional media buying and planning
- Product Marketing Manager (Samsung Ads) vs. Product Marketing Manager (Tech Company):
- Samsung Ads operates within a larger electronics and semiconductor company, offering opportunities to work on diverse products and services
- Tech companies may focus more on software, hardware, or other technology-specific products
- Career Path Comparison:
- Product Marketing Manager (Samsung Ads) can lead to senior roles within the marketing function or expansion into other areas of the business, such as Sales or Business Development
- Career paths in agencies and tech companies may vary depending on the specific organization and its structure
ASSUMPTION: While there are similarities between Product Marketing Manager roles across industries, each organization has its unique culture, structure, and career development opportunities.
📝 Sample Projects
- Developing a go-to-market strategy for a new CTV ad format, including market research, customer segmentation, and competitive analysis
- Collaborating with Product Management to define product requirements and roadmaps based on customer feedback and market trends
- Creating thought leadership content, such as blog posts, whitepapers, or webinars, to establish Samsung Ads as a thought leader in the CTV space
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they might work on in this role, but the specific projects may vary based on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing function?
- How does Samsung Ads approach collaboration and information sharing with other departments, such as Sales and Product Management?
- What are the most significant challenges facing the Product Marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Samsung Electronics support the professional development and growth of its employees, particularly in the marketing function?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in programmatic advertising, mobile advertising, and the connected TV (CTV) space
- Prepare a compelling cover letter that demonstrates your enthusiasm for the role and Samsung Ads' mission
- Be ready to discuss specific examples of your problem-solving skills and ability to drive results during your interviews
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
