Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Tarjama&

🔹 Location: Amman, Al ‘Āşimah, Jordan

🔹 Job Type: Full-Time

🔹 Category: Translation and Localization

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new and existing products
• Crafting clear, compelling, and differentiated product messaging
• Optimizing product branding pages and digital experience
• Collecting and synthesizing user feedback to improve product-market fit
• Collaborating with cross-functional teams to drive product growth and adoption

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution, with a focus on driving growth and adoption of Tarjama’s AI-driven products.

📋 Key Responsibilities

✅ Go-to-Market & Launch Strategy: Develop and execute go-to-market strategies, define launch plans, and manage the end-to-end product launch process.

✅ Product Positioning & Messaging: Craft clear, compelling, and differentiated messaging that communicates the value of Tarjama’s products to target audiences.

✅ Brand & Digital Experience: Own and optimize the creation of product branding pages, ensure consistent look, feel, and voice across all product-related materials, and collaborate with design and development teams to optimize product storytelling.

✅ Product Enhancement & Market Feedback: Collect and synthesize feedback from users, prospects, and commercial teams to improve product-market fit, partner with product managers to prioritize enhancements, and support the commercial team in developing product-related sales collateral.

✅ Pricing & Packaging: Develop and refine pricing strategies and packaging options based on value proposition, client segments, and competitive analysis, test pricing models, and monitor market response.

✅ Market Research & Strategy: Conduct market analysis to understand trends, user needs, and competitive dynamics, and identify growth opportunities for internal products within key industries and regions.

ASSUMPTION: This role involves a high level of collaboration with various teams, including product, commercial, design, and engineering, to ensure successful product launches and market penetration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: At least 7 years of experience in product marketing in SaaS, AI, or language technology.

Required Skills:

• Proven experience launching new products and managing end-to-end GTM processes
• Excellent written and verbal communication skills in Arabic and English
• Collaborative, agile, and comfortable working in fast-paced environments

Preferred Skills:

• Experience working with AI or machine learning technologies
• Familiarity with the translation and localization industry

ASSUMPTION: Candidates with experience in AI, machine learning, or the translation and localization industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 10,000 - 15,000 JOD (Jordanian Dinars) per month, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tarjama& operates in the translation and localization industry, focusing on Arabic Language AI and translation solutions. The company specializes in providing high-quality translation and localization services to a global audience.

Company Size: Tarjama& is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Tarjama& was founded in 2008 and has since grown to become the MENA region's leading language technology company.

Company Description:

• Tarjama& is the MENA region's leading language technology company, specializing in Arabic Language AI and translation solutions.
• The company combines cutting-edge AI with human expertise to deliver high-quality translation and localization services to a global audience.
• Tarjama& focuses on the fine-tuning of large language models (LLMs) and the training of AI models to better serve the unique nuances of the Arabic language.

Company Specialties:

• Translation
• Interpretation
• Copywriting / creative writing
• Editing and proofreading
• Transcription
• Localization
• Adaptation
• Typing
• Technology
• Machine Translation
• Artificial Intelligence
• AI
• LLMs
• and Machine Learning

Company Website: http://www.tarjama.com

ASSUMPTION: Tarjama&'s focus on Arabic Language AI and translation solutions makes it a unique and innovative company in the MENA region.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including product, commercial, design, and engineering.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work as agreed upon with the manager.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding expertise in AI, machine learning, or the translation and localization industry
• Gaining experience in cross-functional team leadership and collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Tarjama&'s Amman office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The Amman office is located in the Al ‘Āşimah region, with easy access to public transportation and nearby amenities.

Geographic Context:

• Amman is the capital and largest city of Jordan, with a population of over 4 million people.
• The city is known for its rich history, cultural diversity, and vibrant food scene.
• Amman offers a high quality of life, with affordable living costs compared to other major cities in the region.

Work Schedule: The standard workweek is Sunday to Thursday, with working hours typically from 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Working in Amman provides a unique opportunity to experience the rich culture and history of Jordan while enjoying a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing
• Technical assessment or case study presentation
• Final interview with the CEO or other senior stakeholders

Key Assessment Areas:

• Product marketing experience and achievements
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Tarjama&'s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past product marketing campaigns and their outcomes
• Research Tarjama&'s products and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Positioning, Messaging, Digital Experience, Market Research, Pricing Strategy, Collaboration, Communication, AI Technology, Localization, User Experience, Feedback Synthesis, Sales Collateral, Competitive Analysis, Team Management, Results Orientation

ASSUMPTION: Tarjama&'s interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Data-driven decision making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a data-driven approach to decision making?

ASSUMPTION: Candidates who align with Tarjama&'s values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple product launches simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product positioning and messaging, as well as a deep understanding of AI and machine learning technologies.
• In the translation and localization industry, this role is unique in its focus on Arabic Language AI and the fine-tuning of large language models (LLMs).
• Career progression in this role may lead to opportunities in AI, machine learning, or the translation and localization industry, depending on the candidate's interests and skills.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired industry and functional focus.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven translation product
• Conducting market research to identify growth opportunities for internal products within key industries and regions
• Crafting compelling product messaging and branding materials for a suite of localization services

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical launch process for a new product at Tarjama&?
• How does the marketing team collaborate with other departments, such as product and commercial?
• What are the most important qualities for success in this role, according to the team?
• What opportunities are there for professional growth and development within the marketing department?
• How does Tarjama& support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past product marketing campaigns and their outcomes
• Research Tarjama&'s products and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.